Lifecycle Marketing Manager (Email & SMS)

Job summary

Own email and SMS lifecycle marketing end to end, including strategy, campaigns, automated flows, testing, and reporting. Improve retention, subscription rate, repeat purchases, and customer lifetime value through segmentation, personalization, and data-driven optimization.

Job details

About the company A founder-led, profitable consumer health and wellness brand. Subscription-driven, 85%+ DTC, self-funded, fully remote. Direct-response marketers run it and the funnel shows it. Retention is the next lever, and this seat owns it. Compensation $65K-$80K USD base + quarterly bonus The role You own email and SMS end to end: strategy, flows, campaigns, testing, reporting. Not a campaign-sender seat. You'll work with growth, creative, and product to move retention, subscription rate, and LTV, and you'll be the person the founders ask when they want to know why churn moved. What you'll own The email and SMS calendar: campaigns and automated flows Every Klaviyo flow (welcome, browse, cart, post-purchase, upsell, winback, subscription, sunset) and SMS automations (Postscript preferred) Retention strategy: segmentation, personalization, subscription and repeat-purchase initiatives The testing roadmap: subject lines, offers, timing, segments, creative, landers Reporting: lifecycle performance, cohort behaviour, what to do next Who you are 3+ years in lifecycle or email marketing for a DTC brand, hands-on in Klaviyo You've run SMS (Postscript, Attentive) and worked a subscription business You've managed a large list and know what segmentation actually does to revenue Analytical by default; you talk in revenue per recipient, flow revenue, churn, LTV Comfortable owning strategy and doing the execution yourself You've run structured A/B tests and can name what won and why Who you are not You've only run campaigns; someone else built the flows Your CRM is Salesforce, HubSpot, or Braze at an enterprise, not Klaviyo at a DTC brand You need a brief for everything Nice to have Consumer health, wellness, or beauty. Cohort and retention analytics. AI tools in your workflow. First 90 days Take over email and SMS. Audit and re-prioritize the flows. Ship a testing roadmap. Move subscription rate and repeat purchase. Put reporting in front of the founders that they actually read. KPIs Email and SMS revenue (flow and campaign), repeat purchase rate, subscription rate, LTV, churn, revenue per recipient, list growth, unsubscribe rate. What we bring A profitable subscription brand with a real list and a working funnel Founders who are DR marketers and know what good lifecycle looks like Full ownership of the channel, US hours, fully remote

What you’ll do

Own email and SMS lifecycle marketing end to end, including strategy, campaigns, automated flows, testing, and reporting. Improve retention, subscription rate, repeat purchases, and customer lifetime value through segmentation, personalization, and data-driven optimization.

Requirements

Requires 3+ years of lifecycle or email marketing experience at a DTC brand, hands-on Klaviyo expertise, SMS experience, and experience with a subscription business. Candidates should be analytical, able to independently execute strategy, manage a large list, and run structured A/B tests.

Listed skills

• Performance Reporting · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Lifecycle Marketing
• Email Marketing
• SMS Marketing
• Klaviyo
• Postscript
• Attentive
• Retention Strategy
• Customer Segmentation
• Personalization
• Subscription Marketing
• A/B Testing
• Cohort Analysis
• Retention Analytics
• Performance Reporting
• Churn Analysis
• Direct-Response Marketing

Job areas

• Marketing
• Data & Analytics
• Management & Leadership