Eliezera Chow

Art Director and Senior Designer with a strong foundation in brand development, visual design, and multi-channel campaign execution. Expert in layout, typography, composition, and creative direction across print, digital, social, e-commerce, and in-store environments. Proven track record of developing and executing cohesive brand campaigns from concept to completion, ensuring consistency across all touchpoints. Experienced in on-set art direction, collaborating with photographers, videographers, stylists, and production teams to deliver high-quality visual content. Recognized for leading creative teams, managing multiple projects in fast-paced environments, and delivering impactful, strategic design solutions that strengthen brand identity and drive engagement.

• Asset Management
• Communication
• Creative Direction
• Figma
• Illustrator
• InDesign
• Jira
• Layout Design
• Microsoft Excel
• Photoshop
• Project management
• Quality assurance
• Team Collaboration
• Typography

1. Graphic Design Consultant

   Umbra Ltd.

   Sep 2025 to Dec 2025

   Toronto

   • Email design: Design engaging creative images for use in a variety of digital assets including Tradeshow B2B Invites & Banners, B2B Monthly Deal Emails & Banner, B2B Sale Card, B2C Projects, images for written content, presentations, etc. • Design engaging and compelling creatives for use in advertising campaigns • Design packages, images and hero shots that reflect company brand, image and end goal. • Adertisiting design: Collaborate with our logistics, marketing, and supplier teams to time product launches and seasonal campaigns. • Packaging rendering: create photorealistic images of the product packaging with angle and Planograms view in Keyshot.

2. Art Director / Senior Graphic Designer (Freelance)

   Living Word Publications

   Jun 2023 to Present

   Asia

   • Lead and responsible for the professional development of a team of translators and editors. • Researching pictures to include in books and working with design agencies, photographers, artists and illustrators, layout and book jacket. • Provide the mechanical files to the printing house and approval the print proofs for the production. • Led creative teams to develop innovative visual concepts for diverse publication projects. • Oversaw the design process from concept through final production, ensuring alignment with brand standards. • Collaborated with editorial and marketing teams to create cohesive campaigns that enhance audience engagement. • Streamlined workflow processes, improving project turnaround time while maintaining high-quality outputs. • Conducted regular design reviews, providing constructive feedback to elevate creative solutions across projects. • Managed vendor and coordinating printing and production efforts to meet deadlines effectively.

3. Senior Graphic Designer

   Spin Master

   Jun 2019 to Jun 2023

   Toronto

   • Manage the successful production of materials with outside vendors by directing the activities within creative services, including designing concepts, creative direction, resolving technical problems and proofing material for layout, graphic and typographical consistency. • Bring design solutions to life. Conceptualize and lead a commercial brand and strategy, and see it through from concept to completion. • Interpret creative briefs and translate them into compelling creative concepts and visual/interactive designs. • Direct photo shoots, both lifestyle and photo shooting of the products; and liaise with the Marketing Department and Product Managers to ensure the Creative Department direction is in line with company requirements. • Manage the various licensing projects, including Disney, Sanrio, Wizarding World Harry Potter, DC Warner Bros. • Determine and communicate the product story and highlight selling features through the design. • Led design projects from concept to execution, ensuring alignment with brand guidelines and project objectives. • Mentored junior designers and promoting best practices in design processes. • Collaborate with Production, Structural Engineering, Marketing, Quality Control and Product Development teams as well as overseas agents, as necessary, in the package development and approval process.

4. Art Director

   Living Word Publications

   Mar 2018 to Jun 2019

   New York

   • Lead and responsible for the professional development of a team of translators and editors. • Researching pictures to include in books and working with design agencies, photographers, artists and illustrators. • Provide the mechanical files to the printing house and approval the print proofs before the production.

5. Senior Designer

   Mattel Operations

   May 2014 to Mar 2018

   Asia

   • Licensed products: Disney Cars, Disney Princess, Halo and Toy Story, both Core and TRU, TGT, Walmart of Customized items – Design research, Packaging production layout, Instruction sheets and Packout. • Responsible for interpreting TRU/BRU Private Brand packaging style guides and assets into vendor-supplied die lines. • Produce packaging mechanicals, based on style guide interpretation, with the highest level of accuracy, including die line structure, photo placement, typography, and translations. • Coordinate with U.S.-based Creative Team, Product Development, and Brand Teams to ensure minimal rounds of approvals before mechanicals are released to the vendor. • Approve color on press proofs based on color variance delta established by the U.S. Creative Team and archive for future reference. • Approve the structure of and adherence to the minimum material Standards Guide for all pre-production white box submissions.

6. Senior Designer

   Living Word Publications

   Mar 2009 to Feb 2014

   New York

   • Education book projects - Research, Illustration drawing, book charts, sketches, reconstruction drawing, book jacket design, layout of art. • Researching pictures to include in books and working with design agencies, photographers, artists and illustrators. • Provide the mechanical files to the printing house and approval the print proofs before the production.

7. Graphic Designer

   Winpak Technologies Inc.

   Oct 2001 to Sep 2005

   Canada

   • Clients: Loblaws International, and Starbucks Coffee, North American market. Design research, production layout for Flexo and Gravure printing. Making the sell sheets and mock-up samples for marketing.

8. Graphic Designer

   Clio/oz Company

   Jul 2000 to Oct 2001

   Canada

   • The Bay department Store, K-mark, Walt-mark, Sears and Eaton Centre in North American market - Design research, production layout, sell sheets and mock-up samples and packaging design. Showroom decoration for the market weeks.

9. Fashion Designer

   Flame Fashion Company

   Jun 1995 to Aug 1996

   Hong Kong

   • Singapore, Malaysia, Japan, Taiwan and China are our targets. Research and development of design groups and targeting customers. Analysis of market variety, overseas suppliers sourcing both fabric and accessories from Italy, Japan and China, Retail research. • Overseeing the sample room, problem solving with pattern-maker, spec sheets, and cost sheets.

10. Art Teacher

    Young Artist’s Workshop

    Oct 1993 to Aug 1996

    Hong Kong

1. Accenture Academy

   Manpower and Management

   2015 to 2016

2. George Brown College

   Graphic Design

   1997 to 2000

3. Technical Institute

   Fashion Design

   1994 to 1996

4. Technical Institute

   First Institute & Design

   1992 to 1994

5. L’Alliance Françise

   French

   1990 to 1993

6. Cours de Civilisation Transaise de la Sorbonne

   French

   Paris

   1993 to 1993

• EnglishConversational
• ChineseConversational