Program Leader in AI- First Marketing Strategy for Kellogg Executive Education.

Job summary

Facilitate weekly live sessions and discussion boards, support learners in applying faculty content, assist with capstone challenges, and grade assignments using the provided rubric. Monitor learner progress, provide support or escalate issues, and collaborate with instructional designers to improve engagement and comprehension.

Job details

Information about the Organization: Eruditus and its sister company Emeritus provide Small Private Online Courses (SPOCs) to students all over the world. We have partnered with top schools across the globe, such as Columbia Business School, The Tuck School of Business at Dartmouth, MIT, Wharton, London Business School, Cambridge, and UC Berkeley Haas School of Business, to provide condensed, intense, practical, and convenient programs, which can either be conducted completely or partially online. EMERITUS enables working professionals who cannot enroll in full-time courses to access a top-tier, affordable education that will give them the skills needed to be the business leaders of tomorrow. The Emeritus and Eruditus global team include 1,000+ employees located in the US, Dubai, Mexico, India, China, and Singapore. Information about the Program Leader role: Emeritus is seeking a Program Leader for the Kellogg Executive Education Program AI-First Marketing Strategy: Executing Intelligent Systems for Growth Live Online Program. The Program Leader is a subject matter expert that serves as the front-line academic support for learners in the course, supporting the delivery of a high-impact, 8-weeks online program. The Program Leader will be working closely with the Emeritus Academic Delivery Team. Candidates must have industry experience and demonstrated knowledge of the course subject area. They will guide learners through complex topics like AI-driven strategies, frameworks, and challenges in real-world contexts. This is a great role for someone who wants work flexibility and the chance to diversify their resume with consultancy and teaching experience. This is an independent contractor position in a remote setting. Responsibilities of the Program Leader role: Facilitate weekly live sessions and moderate required discussion boards Moderate and guide learner engagement during faculty live sessions Support learners in synthesizing live session content delivered by the faculty Assist with capstone assignment challenges Grade specific assignments while aligning with the suggested rubric Collaborate with instructional designers to improve engagement and comprehension Monitor learner progress and provide support or escalation as needed Qualifications for the Program Leader role: Bachelor’s degree in marketing, business, communications or a related field plus MBA from a top university. 10+ years of progressive marketing leadership experience including ownership of brand, growth demand generation and digital strategy. Proven experience integrating AI technologies into marketing operations, campaign execution, analytics and customer engagement. Deep understanding of modern AI -driven marketing tools and platforms, including generative AI, predictive analytics, marketing automation, CRM systems and personalization engines. Demonstrated ability to build and scale AI-first marketing workflows that improve efficiency, campaign performance and customer acquisition. Proven experience leading multi-channel campaigns across paid media, content marketing, SEO, email, social media and lifecycle marketing. Strong understanding of prompt engineering, AI assisted content generation, workflow automation, and responsible AI usage in marketing. Proven experience managing transformation projects from initiation to closure. Experience providing guidance and recommendations to management to ensure marketing strategy or innovation plans align with company goals. Experience supporting executive or mid-career professionals in continuing education is highly preferred. Excellent communication, facilitation, and interpersonal skills with an ability to listen effectively, respond appropriately, and maintain a mutual comfort level while working with a diverse population. Ability to translate content into actionable insights. Empathetic and learner-centered approach. Comfortable in an online environment, navigating LMS platforms (Canvas), Zoom, Slack, or similar environments. Strong organizational and time-management skills to manage weekly cycles of engagement and support. Program Description and Context: The AI‑First Marketing Strategy: Executing Intelligent Systems for Growth program from Kellogg Executive Education is an eight-week online experience that prepares leaders to navigate a pivotal shift: AI is redefining how organizations grow and compete. Many organizations continue to operate between experimentation and execution, using AI tools in isolation rather than integrating them into a connected system. As generative AI (gen AI) expands marketers’ ability to create, personalize and act at scale, participants will learn to build marketing systems that operate continuously, adapt in real time and drive measurable growth. This program will enable participants to architect this shift through the Intelligent Marketing Operating System (I-MOS) framework, developed by Professor Mohanbir Sawhney, a globally recognized authority in AI, marketing and business innovation. I-MOS defines what to do and shows how to apply AI across your marketing system. By learning to apply AI across connected workflows and align intelligence, decisioning, execution and governance, participants will build the capability to design high-performing marketing systems that continuously evolve. Duration: 8-weeks (estimated learner commitment: 4–5 hours/week). Structure: Blend of asynchronous Canvas activities and live Zoom sessions. Target Audience: Mid- to senior-level professionals and leaders seeking to integrate AI in their marketing strategy. Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal or state laws.

What you’ll do

Facilitate weekly live sessions and discussion boards, support learners in applying faculty content, assist with capstone challenges, and grade assignments using the provided rubric. Monitor learner progress, provide support or escalate issues, and collaborate with instructional designers to improve engagement and comprehension.

Requirements

Requires a bachelor’s degree in a relevant field and an MBA, plus 10 or more years of progressive marketing leadership experience and demonstrated expertise integrating AI into marketing operations and campaigns. Candidates should have strong facilitation and communication skills, experience leading marketing transformation and multichannel campaigns, and be comfortable supporting learners through online platforms such as Canvas, Zoom, and Slack.

Listed skills

• Brand Strategy · Preferred
• Campaign Management · Preferred
• CRM Systems · Preferred
• prompt engineering · Preferred
• Facilitation · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Marketing Strategy
• AI-Driven Marketing
• Marketing Leadership
• Brand Strategy
• Growth Marketing
• Demand Generation
• Digital Strategy
• Generative AI
• Predictive Analytics
• Marketing Automation
• CRM Systems
• Personalization
• Prompt Engineering
• Campaign Management
• Facilitation
• Learner Support

Job areas

• Marketing
• Education
• Technology
• Management & Leadership
• Consulting

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