Senior Marketing Program Specialist

Job summary

Lead the strategy and development of partner marketing programs to enable franchisees and consultants to execute effective local campaigns. Establish scalable frameworks, toolkits, and best practices while driving adoption through training and cross-functional collaboration.

Job details

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere. Senior Marketing Program Specialist Introduction to the Team Expedia Cruises is a retail travel business serving travelers through a large-scale network of more than 270 travel agencies and 7,500 Vacation Consultants. The team combines local expertise with Expedia Group’s travel technology, partnerships, and marketing capabilities to help customers plan memorable journeys. Make an Impact As the Senior Marketing Program Specialist, you will lead partner marketing programs that help franchisees, agency leaders, and Vacation Consultants execute effective local marketing. You will shape and scale the tools, resources, programs, and operating practices that enable local teams to generate demand, engage customers, and maximize their return on marketing investment. Working closely with the broader marketing organization and subject matter experts, you will translate enterprise priorities into practical, measurable programs across email, web, social media, events, direct mail, and in-store marketing. This is an opportunity to influence local lead generation, customer engagement, and revenue while helping evolve how partner marketing operates across the network. About You You are a commercially minded, customer-focused marketer with experience supporting or leading marketing within a large-scale retail, franchise, partner, or distributed sales network. You understand how to enable many local businesses or field teams to execute consistently while tailoring programs to local market needs. You are an experienced leader who can set direction, build alignment, and drive execution through influence. You bring a track record of leading cross-functional initiatives, developing scalable processes, coaching others, and improving the adoption and effectiveness of marketing programs. You are equally comfortable shaping strategy, presenting recommendations to senior stakeholders, creating clear enablement materials, and navigating the operational details behind a campaign. You build trusted relationships, communicate with clarity, use data to guide decisions, and remain adaptable in a dynamic environment. A passion for travel and an appreciation for the role of local expertise in customer experiences are a natural fit for this role. In this role, you will: Lead the strategy, development, and continuous improvement of partner marketing programs that enable franchisees and Vacation Consultants to execute effective local marketing. Establish scalable frameworks, standards, best practices, toolkits, documentation, templates, and playbooks for local digital, print, direct mail, and in-store marketing across a distributed retail network. Serve as a marketing subject matter expert to franchisees and agency leaders, driving awareness, adoption, training, communications, webinars, leadership presentations, and targeted support. Lead the evolution and adoption of online marketing tools, oversee support for the consumer website, and enable local promotions, offers, events, email, social media, direct mail, and other campaign activities. Partner with digital, customer relationship management, web, social, events, creative, analytics, and other subject matter experts to coordinate integrated local campaigns, including multi-store events and targeted neighborhood-level activations. Use performance data, partner feedback, and market insights to prioritize improvements, measure program effectiveness, communicate recommendations to leadership, simplify processes, improve self-service, and increase the efficiency and scalability of partner marketing operations. Lead through influence across a broad stakeholder community, building alignment and accountability without relying solely on direct authority. Coach, mentor, and develop colleagues while contributing to a culture of high performance, collaboration, and customer focus. Experience and Qualifications You have a degree in Marketing, Communications, Business, or a related field; or Equivalent related professional experience. You have six or more years of progressive experience in consumer, retail, partner, franchise, field, or client marketing, including experience operating at a strategic level. You have experience working within or supporting a large-scale retail, franchise, partner, or distributed sales network, ideally enabling local operators, stores, agencies, or field teams. You have led cross-functional programs, developed scalable operating practices, coached or mentored others, influenced senior stakeholders, and translated enterprise marketing strategies into practical local programs. You have experience developing marketing enablement programs, toolkits, training, communications, self-service resources, and online marketing solutions. You are comfortable working with content management systems and platforms that support local campaign execution. You have led or overseen digital advertising, print, retail point-of-sale, direct mail, events, and integrated local marketing campaigns, including partnering with design teams and using creative tools to develop, adapt, or review marketing assets. You have a strong understanding of partner or field marketing, including adoption, engagement, measurement, governance, and return on marketing investment. You use data and insights to prioritize activity and demonstrate business impact. You bring executive presence, excellent written and verbal communication skills, strong organizational and problem-solving abilities, and the adaptability to manage multiple priorities, dependencies, and deadlines in a dynamic environment. The total cash range for this position in Vancouver is $73,000.00 to $102,500.00. Employees in this role have the potential to increase their pay up to $117,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future. Benefits and perks Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life. Accommodation requests Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation. About Expedia Group Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease. Important notice Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/. Equal Opportunity Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

What you’ll do

Lead the strategy and development of partner marketing programs to enable franchisees and consultants to execute effective local campaigns. Establish scalable frameworks, toolkits, and best practices while driving adoption through training and cross-functional collaboration.

Requirements

Requires six or more years of progressive experience in retail, franchise, or partner marketing with a focus on strategic execution. A degree in Marketing, Communications, Business, or equivalent professional experience is required.

Benefits

• Medical coverage • Dental coverage • Vision coverage • Paid time off • Employee Assistance Program • Wellness reimbursement • Travel reimbursement • Travel discounts • International Airlines Travel Agent Network membership

Listed skills

• Problem solving · Preferred
• Data analysis · Preferred
• Campaign Management · Preferred
• Communication Skills · Preferred
• Project management · Preferred
• Stakeholder Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Partner marketing
• Franchise marketing
• Strategic planning
• Digital marketing
• Campaign management
• Stakeholder management
• Data analysis
• Marketing enablement
• Project management
• Cross-functional leadership
• Content management systems
• Retail marketing
• Marketing automation
• Performance measurement
• Communication skills
• Problem solving
• Executive Presence
• Influencing Skills
• Travel Reimbursements
• Online Marketing
• Workplace Inclusivity
• Influencing Without Authority
• Digital Advertising
• Accountability
• Time Off Management
• Strategy Development
• Enterprise Marketing
• Adaptability
• Advertising Mail
• Analytics
• Business To Business
• Social Security
• Customer Relationship Management
• Business Continuity Planning
• Customer Service
• Communication
• Customer Engagement
• Continuous Improvement Process
• Digital Printing
• Discounts And Allowances
• Employee Assistance Programs
• Field Marketing
• Sales
• Franchising
• Governance
• Leadership
• Marketing
• Scalability
• Web Conferencing
• Problem Solving

Job areas

• Marketing
• Management & Leadership
• Retail
• Hospitality
• Marketing Program Specialist
• Program Coordinator
• Policy and Planning Managers
• Managers, All Other