Social Content Strategist

Job summary

The Social Content Strategist will develop and execute multi-platform content strategies while producing engaging short-form creative. They are responsible for tracking performance metrics and collaborating with cross-functional teams to align social campaigns with broader company goals.

Job details

We are looking for a creative, data-driven Social Content Strategist to shape and elevate our brand’s presence across digital channels. You will design multi-platform content strategies, produce engaging short-form creative, and turn audience insights into growth. You'll bridge the gap between creative storytelling and performance analytics, driving both brand awareness and meaningful engagement across our key digital channels. This role reports to the Director of Marketing. Permanent Full-Time (40 hours) Monday to Friday 8:00 am – 4:30 pm; Hybrid $75,000 – $92,000 In this role, you will: Strategy & Planning: Develop and execute cross-platform social content strategies tailored to specific channel dynamics (TikTok, Instagram, LinkedIn, X, YouTube, etc.) Content Creation & Direction: Ideate, write, and oversee short-form video, static posts, stories, and multimedia copy that align with voice and brand guidelines Analytics & Optimization: Track key performance indicators (engagement, reach, conversion rate) and turn monthly data into clear, actionable performance insights Community & Advocacy: Partner with creators and influencers to amplify brand reach and build active online communities Cross-Functional Alignment: Collaborate with design, marketing, and other cross-functional teams to ensure social campaigns support broader company goals You have: Bachelor’s Degree in Marketing or Communications (required) 5+ years of experience in social media or communications (required) Agency experience (an asset) Deep, hands-on knowledge of native creation tools, features, and algorithms across key platforms (i.e.: TikTok, Instagram Reels, LinkedIn, YouTube Shorts) Experience tracking performance metrics using native tools or platforms (i.e.: Sprout Social, Meltwater Engage, Hootsuite) Ability to write sharp, platform-native copy and outline visual concepts, storyboards, and short-form video scripts Proficiency with mobile and desktop editing software (i.e.: CapCut, Premiere Pro, Canva) for quick-turnaround content creation Ability to map business goals to a content calendar and translate real-time trends into brand-appropriate content Action-oriented mindset that actively seeks, absorbs, and integrates feedback to refine execution and strategy Strong balance between big-picture visual storytelling and performance data analysis Ability to thrive in a fast-paced environment and adapt quickly to algorithm shifts or reactive marketing opportunities Strong collaborative communication skills to align with designers, cross-functional teams and creators on brand vision and campaigns You get: Great benefits (healthcare, health & personal spending accounts, wellness days, Employee & Family Assistance Program) Company provided RRSP Loyalty share program (based on service length) $300.00 per year to spend on company products Employee discount pricing Employee appreciation events & rewards Free onsite parking Exclusive discounts with various vendors Employee wellness sessions Why us? We’re much bigger than you think, 30+ natural health brands loved across North America Proudly Canadian owned & operated Learn more about us here: https://ca.naturalfactors.com/pages/our-nature This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Only electronic applications can be accepted. This position will close when a competitive candidate pool has been identified. We thank you all for your applications and a member of our team will contact you soon. All the best! All Internal applicants will be given priority for consideration for the first five business days that this position is posted. After that five days, Internal applicants will be considered along with all other applicants; however, are guaranteed at minimum a call from the Talent Acquisition team. FGOffice

What you’ll do

The Social Content Strategist will develop and execute multi-platform content strategies while producing engaging short-form creative. They are responsible for tracking performance metrics and collaborating with cross-functional teams to align social campaigns with broader company goals.

Requirements

Candidates must hold a Bachelor’s Degree in Marketing or Communications and possess at least 5 years of experience in social media. Proficiency in native platform creation tools, performance analytics software, and video editing applications is required.

Benefits

• Healthcare • Health spending account • Personal spending account • Wellness days • Employee & family assistance program • RRSP • Loyalty share program • Employee discount • Employee appreciation events • Free onsite parking

Listed skills

• Canva · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Social media strategy
• Content creation
• Short-form video
• Performance analytics
• Copywriting
• Influencer marketing
• TikTok
• Instagram
• LinkedIn
• YouTube
• Sprout Social
• Meltwater Engage
• Hootsuite
• CapCut
• Premiere Pro
• Canva
• Business Metrics
• Hootsuite (Social Media Management Software)
• Canva (Software)
• Action Oriented
• Talent Management
• Digital Channels
• Advocacy
• Visual Storytelling
• Planning
• Adobe Premiere Pro
• Algorithms
• Analytics
• Data Analysis
• Editing
• Brand Awareness
• Brand Management
• Collaborative Communications
• Communication
• Content Creation
• Conversion Marketing
• Marketing
• Key Performance Indicators (KPIs)
• Multimedia
• Performance Metric
• Refining
• Social Media
• Storytelling
• Storyboarding
• Branding
• Content Strategy
• Performance Analytics

Job areas

• Marketing
• Creative & Media
• Data & Analytics
• Content Strategist
• Social Media Strategist / Specialist
• Public Relations Professionals
• Market Research Analysts and Marketing Specialists