Director of Demand Generation (Canada)

Job summary

Lead the omnichannel demand generation strategy to drive qualified enterprise pipeline and brand awareness. Partner with sales leadership to optimize campaign conversion and mentor the demand team toward performance and experimentation.

Job details

About Flosum Flosum is at the forefront of innovation in the Salesforce DevOps and Security Ops ecosystem. Our Salesforce-native platform powers version control, continuous deployment, automated merge tools, disaster recovery, and cybersecurity — helping enterprises move faster while maintaining full trust and compliance. We’re a high-growth SaaS company trusted by architects, admins, and CIOs worldwide. If you thrive in collaborative environments and enjoy connecting people, data, and technology to create measurable impact, you’ll fit right in. About You We are seeking a Director of Demand Generation to drive demand generation, pipeline creation, and brand awareness across channels. This is a strategic demand leadership role focused on driving qualified enterprise pipeline across all funnel stages. You’ll step into an existing demand engine and make it smarter, sharper, and more scalable. You’ll introduce new ideas, optimize what’s working, cut what’s not, and build differentiated omnichannel programs that resonate with a highly technical Salesforce developer audience. If you know how to earn credibility with developers — not just market to them — we want to talk. What You’ll Do Own and accelerate omnichannel demand strategy across paid media, organic, community, events, field marketing, and ecosystem partnerships Drive net-new qualified enterprise pipeline aligned to ICP accounts Strengthen campaign architecture, segmentation, and targeting precision Introduce high-leverage growth plays relevant to the Salesforce DevOps and developer ecosystem Improve campaign-to-opportunity conversion and channel efficiency Establish clear performance benchmarks, reporting rigor, and pipeline visibility Partner closely with Sales leadership to align on target accounts and revenue goals Lead and mentor the demand team toward experimentation, accountability, and performance What Success Looks Like Within your first 12 months, you will have: Increased qualified enterprise pipeline Improved channel efficiency and conversion performance Diversified demand sources beyond any single channel Elevated engagement within the Salesforce DevOps community Brought fresh energy and sharper execution to our demand strategy Flosum is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. 7–12+ years of demand generation or growth marketing experience in B2B SaaS Proven track record of driving enterprise pipeline acceleration Experience marketing to technical audiences (developers, architects, DevOps, IT leaders) Salesforce ecosystem familiarity is strongly preferred DevOps, developer tooling, or technical SaaS experience is highly preferred Demonstrated success running integrated, omnichannel programs Strong analytical orientation with a clear attribution mindset Confidence to challenge assumptions and introduce new ideas A bias for action and comfort operating in a high-growth environment What We Offer Opportunity to shape the digital strategy at a high-growth Salesforce ISV. Collaborative, innovative, and mission-driven culture. Competitive compensation and benefits. Career growth in a fast-scaling company serving global enterprises. Extras (Benefits & Perks) Competitive compensation, incentive structure, and company equity Daily coaching, mentorship, and growth opportunity Be part of a global, mission-driven team Learn from top leaders in Salesforce DevOps and SaaS sales Work on exciting challenges in a rapidly growing industry

What you’ll do

Lead the omnichannel demand generation strategy to drive qualified enterprise pipeline and brand awareness. Partner with sales leadership to optimize campaign conversion and mentor the demand team toward performance and experimentation.

Requirements

Requires 7-12+ years of B2B SaaS demand generation experience with a proven track record of marketing to technical audiences. Familiarity with the Salesforce ecosystem and DevOps tooling is highly preferred.

Benefits

• Competitive Compensation • Incentive Structure • Company Equity • Daily Coaching • Mentorship • Growth Opportunity

Listed skills

• Control · Preferred
• collaborative · Preferred
• Analytical · Preferred
• Technical · Preferred
• Mentorship · Preferred
• Leadership · Preferred
• Energy · Preferred
• Sales · Preferred
• Pipeline · Preferred
• Coaching · Preferred
• efficiency · Preferred
• Salesforce · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Demand Generation
• Pipeline Creation
• Omnichannel Marketing
• B2B SaaS Marketing
• Enterprise Pipeline Acceleration
• Campaign Architecture
• Segmentation
• Targeting Precision
• Performance Benchmarking
• Attribution Modeling
• Sales Alignment
• Team Leadership
• Growth Marketing
• Technical Audience Marketing
• Salesforce Ecosystem
• DevOps Marketing

Job areas

• Marketing
• Management & Leadership
• Software
• Technology
• Sales