Marketing Program Coordinator

Description du poste : ABOUT THE ROLE We are seeking a commercially driven and hands-on Marketing Co-ordinator to lead the planning and execution of integrated marketing campaigns supporting GFT Technologies' Canadian business.. Based in Canada, this role operates within a global, matrixed environment, partnering closely with Canada marketing and sales leadership while collaborating with stakeholders across the US, APAC, Europe and Latin America. This is an end-to-end ownership role for a marketing professional who can translate business objectives into impactful campaigns — from strategy and planning through execution, performance tracking, and continuous optimization. KEY RESPONSIBILITIES Own the full campaign lifecycle: strategy, planning, briefing, execution, reporting, and optimization Design and deliver integrated B2B campaigns (digital, email, social, ads, media-buy, PR, and events) aligned to CA pipeline generation and revenue growth (give us a 2 page assignment describing their experience into campaigns ) Partner closely with Sales and Business stakeholders to ensure strong alignment between marketing initiatives and commercial objectives Manage and optimize campaigns within Pardot and Salesforce, ensuring clean data, accurate attribution, and actionable reporting Operate effectively in a matrix organization, collaborating across global teams (US, Europe, LATAM) Act as a marketing generalist, providing strategic input and constructively challenging stakeholders when needed Build and maintain strong cross-cultural relationships across regions and time zones Track, analyze, and communicate campaign performance to senior stakeholders Manage external agencies, vendors, and partners REQUIREMENTS 2 years of marketing experience in a B2B environment Excellent written and verbal communication skills in English and French. Proven track record of owning and delivering end-to-end campaigns independently Experience working in global, matrixed organizations Demonstrated ability to collaborate across multiple regions and cultures Hands-on experience with Pardot (minimum 1 year) Proficiency in Salesforce (minimum 1 year) Strong knowledge of Campaign performance tracking; Attribution models and Data management and hygiene Familiarity with digital marketing channels and tools SKILLS & ATTRIBUTES Strong commercial mindset, with the ability to link marketing activities to business outcomes Ability to influence without authority and work cross-functionally with a centralized marketing team. High level of cultural intelligence and stakeholder management skills Excellent organization and prioritization, managing multiple campaigns simultaneously Data-driven approach, using insights to inform decisions and optimize performance Self-starter with the ability to operate with autonomy and ambiguity HOW YOU'LL WORK This role sits within a matrixed, global structure. Day-to-day, you will: Report directly to the Head of Marketing in the Canada. Run campaigns that directly support Canada business objectives Collaborate regularly with peers in the marketing team in other international markets. Work with a high degree of autonomy and accountability. Nous proposons : Caring, Committed, Collaborative, Courageous, Creative are our core values, we are looking for people who know what they are doing and are motivated to bring a positive attitude to the GFT Group. In addition to being part of our great team, you will have the start with these great work conditions: Six weeks of vacation for all. 40h/work week and full-time or hybrid telework according to your needs. Diversified social & sports activities. Generous individual or family insurance plan from day 1 And many other social benefits that we will be happy to present to you!

Lead the end-to-end planning and execution of integrated B2B marketing campaigns to drive pipeline and revenue growth in Canada. Collaborate with global stakeholders and sales leadership to align marketing initiatives with commercial objectives.

Requires at least 2 years of B2B marketing experience with a proven track record of delivering independent campaigns. Must have at least one year of hands-on experience with Pardot and Salesforce, and be bilingual in English and French.

• Six weeks of vacation • Diversified social & sports activities • Individual or family insurance plan

• Data analysisPreferred

Identified from the job description. Confirm important requirements above.

• B2B Marketing
• Campaign Management
• Pardot
• Salesforce
• Digital Marketing
• Stakeholder Management
• Data Analysis
• Performance Tracking
• English Proficiency
• French Proficiency
• Cross-functional Collaboration
• Attribution Modeling
• Budget Management
• Agency Management
• Strategic Planning
• B2B Lead Generation

• Marketing
• Consulting
• Sales
• Management & Leadership
• Creative & Media

Minimum experience

2+ years

Apply by

Sep 5, 2026

Posting language

English

Working hours

40 hours per week

Seniority

Not Applicable