goeasy Ltd. is a leading Canadian financial services company that provides non-prime leasing and lending services through our easyhome, easyfinancial and LendCare brands. Publicly traded on the TSX (GSY), goeasy has generated over 4000% shareholder return since 2001 and has provided over 1 million Canadians access to the credit they need today, when banks weren't an option. We offer a wide variety of financial products and services including lease-to-own merchandise, unsecured and secured instalment loans, direct to consumer auto loans and point-of-sale financing to over 4,000 merchants in the powersports, automotive, retail, home improvement and health sectors. With over 30 years of experience, our 2200 employees work with our customers to help them get access to the money they need today, while they rebuild their credit and graduate to prime rates. Our omni-channel model includes over 400 retail locations and digital/mobile platforms that enable our customers to transact with us through their channel of choice.
While our customers fuel our purpose, we also prioritize creating an inclusive, fun and interactive culture for our employees from coast-to-coast. As we inspire, support and elevate our employees to become their very best, we have created an unbeatable company culture that has earned us several noteworthy awards including: Canada's Most Admired Corporate Cultures by Waterstone Canada, 2019's Top Growing Companies and GTA's Top Employer of 2020 by The Globe and Mail. Our mission is to create a safe, inclusive and diverse environment for our employees and today, over 50% of our team members are females and are represented by over 70 nationalities. We are dedicated to giving back to the communities in which we live and work in through a variety of community-driven initiatives like our partnerships with BGC Canada and Habitat for Humanity Global Village. To date, we've donated over $4.2 million to initiatives that matter most to our employees and communities.
