Felecia L. Williams

Leadership coach, facilitator, and corporate trainer with 20+ years of combined coaching and corporate leadership experience, including 7+ years designing and delivering leadership development, team-building, and executive coaching programmes for organizations across the Caribbean and North America. ICF-certified coach who builds transformational training content from scratch — blending established coaching and change-management methodologies with experiential learning, gamification, and real-world business application. Brings a rare combination of senior corporate leadership experience and hands-on facilitation skill that strengthens participant engagement and practical, on-the-job application.

• Communication
• Customer service
• English
• Google Workspace
• Leadership
• Microsoft Excel
• Microsoft Office
• Microsoft Outlook
• Microsoft Word
• Teamwork
• Time management

1. Leadership Coach

   Soul Career Ltd.

   Apr 2025 to Present

   Provide executive and leadership coaching for emerging and senior leaders navigating career growth, organizational transitions, leadership visibility, and business development. Design customized leadership development content and coaching frameworks that support strategic thinking, communication effectiveness, confidence, accountability, and professional growth. • Design and facilitate leadership development sessions across the Caribbean in both virtual and in-person environments. • Develop customized training materials, reflection exercises, coaching tools, and learning content aligned with client goals and organizational priorities. • Support professionals building businesses based on their expertise by strengthening positioning, structure, strategic planning, and leadership confidence. • Partner with clients to identify development gaps, establish accountability structures, and strengthen leadership capacity in high-pressure, growth-oriented environments.

2. Trainer, Team Builder, and Executive Coach

   VisionMeNow

   Jan 2018 to Present

   Design and deliver customized leadership development programmes, team-building workshops, executive coaching engagements, and strategic planning sessions for corporate teams, entrepreneurs, and senior leaders across Jamaica and the Caribbean. Develop transformational training content from scratch using established leadership, coaching, and change management methodologies, integrating practical tools, reflection exercises, participant handouts, experiential learning activities, and real-world business application. • Facilitate training sessions in leadership development, team engagement, emotional intelligence, communication, personal branding, stress management, accountability, and change management for organizations across financial services, aviation, government, distribution, and professional services. • Design high-energy experiential learning sessions using gamification, role play, discussion, case examples, and applied exercises to strengthen engagement, retention, and practical implementation. • Partner with organizational leaders and HR teams to align training content with business goals, team dynamics, culture transformation, and leadership effectiveness outcomes. • Utilize participant feedback, observations, and coaching insights to continuously refine programme delivery, participant materials, and facilitation methods. • Coach executives, managers, and entrepreneurs in leadership effectiveness, communication, business growth, confidence, accountability, and strategic thinking.

3. Corporate Marketing Manager

   JMMB Group

   Jul 2016 to Feb 2025

   Kingston, Jamaica

   • Directed integrated marketing strategy for three major business lines, aligning cross-functional teams and leading executive stakeholders to drive mortgage sales to approximately 200% of target. • Led and coached teams through campaign planning, execution, and performance analysis, building a culture of accountability and continuous improvement.

4. Events and Sponsorship Manager

   JMMB Group

   Apr 2010 to Jul 2016

   • Led cross-functional teams, vendors, and stakeholders through high-profile corporate and sponsorship initiatives, strengthening internal collaboration and stakeholder relationships.

5. Promotions Manager

   Red Bull

   Apr 2004 to Mar 2010

   • Led promotional strategy and experiential marketing initiatives across the English-speaking Caribbean, building and directing regional teams and ambassador programmes.

1. Udacity

   Digital Marketing Nanodegree, Digital Marketing

   2019

2. University of New Orleans

   Master of Business Administration (MBA)

   New Orleans, LA

   2007 to 2008

3. Howard University

   Bachelor of Arts in Communications (Honours), Communications

   Washington, D.C.

   1997 to 2001

• Certified Life Coach, ICF Certified

  The Coach Training Academy