Marketing Expert

Marketing Expert [$80-$150/hr] Experienced marketing professionals to evaluate how well AI systems perform real-world marketing work and define what excellent work looks like: designing task-specific grading criteria and scoring completed work samples with rigorous, well-reasoned written justifications Role Responsibilities Design precise, task-specific grading criteria for real-world marketing deliverables (creative briefs, campaign concepts and decks, brand positioning and messaging frameworks, ad copy and scripts, integrated campaign plans, client-ready presentations) Score AI-generated and human work samples against those criteria, with detailed written justifications for every score Apply consistent, evidence-based judgment so that scores are reproducible and defensible Incorporate structured feedback from senior reviewers and iterate quickly on your work Good Candidature 5+ years of professional experience in marketing or advertising Background as a creative director, account lead, or brand strategist at top-tier global creative agencies, or in senior brand marketing roles at leading consumer companies Deep fluency in the day-to-day craft: writing and evaluating creative briefs, campaign development across channels, brand positioning and messaging, and judging creative work against a brief and a business objective Exceptionally strong written communication, with the ability to explain exactly why a piece of work does or does not meet the bar Detail-oriented, consistent, and comfortable having your judgment reviewed and calibrated against peers Prior experience with AI training, evaluation, or human-data projects is a strong plus No specialized media-planning or measurement background is required for this

The Marketing Expert will design precise, task-specific grading criteria for evaluating marketing deliverables and score AI-generated and human work samples against those criteria. They will apply consistent, evidence-based judgment and incorporate feedback from senior reviewers.

Candidates should have over 5 years of experience in marketing or advertising, with a background in roles such as creative director or brand strategist. Strong written communication skills and familiarity with AI training or evaluation projects are preferred.

Identified from the job description. Confirm important requirements above.

• Marketing
• Advertising
• Creative Briefs
• Campaign Development
• Brand Positioning
• Messaging
• Written Communication
• Detail-Oriented
• AI Evaluation
• Judgment Calibration
• Client Presentations
• Task-Specific Grading
• Evidence-Based Judgment
• Feedback Incorporation
• Creative Work Evaluation
• Campaign Concepts

• Marketing
• Creative & Media

Minimum experience

5+ years

Posting language

English

Working hours

40 hours per week

Seniority

Mid-Senior level

Application method

Direct apply is available