Lifecycle Marketing Manager

Ecommerce growth and digital spending is not slowing down. In the US alone, direct-to-consumer growth rates are double the S&P 500. With AI ramping up and privacy issues muddying attribution data, the big winners of the next 10 years will fuse sophisticated growth with technology and business fundamentals. The divide between mediocrity and A-Players is widening. We’re ahead. Scaling fast. Your Mission As CRM Manager, you’ll lead lifecycle strategy across a fast-growing portfolio of high-performance DTC brands. You’ll own both email and SMS—from designing automated flows and segmentation to building campaign calendars that drive real retention, LTV, and margin growth. This isn’t limited to execution—you’ll shape the entire CRM approach based on a deep understanding of the brand, customers, and commercial model. You’ll work inside a cross-functional pod alongside Paid Media, CRO, SEO, and Growth Strategy, with full access to data support and direct collaboration with brand founders. You’ll have a clear mandate to lead, not follow—bringing strategic thinking, strong creative instincts, and sharp operational execution to one of the most impactful roles in the business. About Growth Shop Growth Shop builds some of the fastest-growing consumer brands on the planet. We partner with DTC companies scaling from $350K–$2M/month toward $5M+ and beyond—and we’ve engineered the growth behind brands like Nectar Sleep ($10M → $240M in 18 months, exited $1B+), Trouva, and Victoria Beckham Beauty. Today, we’re applying that same model to scale Growth Shop itself—and we’re doing it with cutting-edge infrastructure. We operate like a technology company: product-driven, data-led, and moving fast. Our investments in AI, automation, and data science are powering the development of GS IQ—the leading Growth Operating System for modern DTC brands. Who We’re Looking For You’re a high-output CRM operator with a proven track record of driving retention and LTV through intelligent lifecycle strategy. You know how to build flows and campaigns that actually move business metrics—not just vanity ones—and you understand how CRM fits into the broader growth engine. You’ve already owned CRM for brands doing real volume, built smart segmentation strategies, and led execution that ties directly to contribution margin. You bring a clear point of view, operate independently, and thrive in environments where strategy and speed go hand in hand. Your Experience 3–5+ years of CRM experience in high-performance DTC/ecommerce environments Proven success driving LTV, repeat purchase, and retention through automated flows and campaigns Strong execution across Klaviyo, Attentive, or similar platforms, with the flexibility to adapt to each brand’s stack Skilled in segmentation, personalization, and customer journey design tied to business outcomes Clear understanding of how CRM interacts with Paid Media, CRO, and SEO in a multi-channel strategy Comfortable using data platforms (e.g. GA4, Looker, post-purchase surveys) to inform lifecycle decisions Fluent in contribution margin, customer cohorts, and retention economics—not just open and click rates Confident in client-facing settings with a strong ability to translate business goals into lifecycle strategy The Package Competitive base salary Self-development budget (courses, books, training, paid mentor calls - anything that helps you develop in the areas you’re excited about) 28 days holiday including your local public holidays A real commitment to making this the most fulfilling role you’ve had Our Culture: We’re a lean, remote-first team working across EST/PST time zones. While we operate remotely, we value real connection and occasionally bring the team together in person. We care about high-quality work, speed, and ownership. Everyone here is trusted to move fast, make decisions, and deliver real outcomes. We invest in people who take initiative, raise the standard, and want to build something meaningful. You’ll get real autonomy, sharp teammates, and a clear environment where the focus is on growth—for the business, the team, and you.

As CRM Manager, you will lead lifecycle strategy across a portfolio of high-performance DTC brands, owning both email and SMS marketing. You will design automated flows, segmentation, and campaign calendars to drive retention and growth.

You should have 3-5+ years of CRM experience in high-performance DTC/ecommerce environments, with proven success in driving LTV and retention. Strong execution skills across platforms like Klaviyo and Attentive, along with a clear understanding of CRM's role in multi-channel strategies, are essential.

• Self-Development Budget • 28 Days Holiday

Identified from the job description. Confirm important requirements above.

• CRM
• Lifecycle Strategy
• Email Marketing
• SMS Marketing
• Segmentation
• Personalization
• Customer Journey Design
• Data Analysis
• Klaviyo
• Attentive
• Paid Media
• CRO
• SEO
• Retention Economics
• Client-Facing Skills
• Automation

Minimum experience

5+ years