Digital Marketing Specialist

Job summary

Assist in developing and executing marketing strategies across multiple brands, create campaigns focused on lead generation, recruiting, and brand awareness. Manage social media accounts, create engaging content, and monitor campaign performance.

Job details

Guardium Group of Companies is looking for a creative, motivated, and results-oriented Digital Marketing Specialist to support the growth of our family of brands, including Cliff's Towing & Recovery, Guardium Security Services, Guardium Logistics, Guardium Technologies, and other divisions. This is more than just a social media job. You'll help create engaging content, launch advertising campaigns, grow our online presence, generate quality leads, recruit top talent, and contribute ideas that make a real business impact. Every week brings something different from filming at a towing recovery scene to promoting our security services or creating campaigns for our logistics division. If you're passionate about marketing, enjoy wearing multiple hats, and want to grow your career with a rapidly expanding company, we'd love to meet you. What You'll Be DoingDigital Marketing Assist in developing and executing marketing strategies across multiple brands. Create campaigns focused on lead generation, recruiting, and brand awareness. Research new marketing opportunities and industry trends. Paid Advertising Create, monitor, and optimize campaigns using: Google Ads Meta Ads Manager (Facebook & Instagram) LinkedIn Ads Improve campaign performance, conversions, and return on investment. Social Media & Content Creation Manage social media accounts across multiple platforms. Create engaging content including: Reels TikToks Short-form videos Photography Graphics Promotional posts Write compelling captions and marketing copy tailored to different audiences. SEO & Local Marketing Improve website visibility through SEO best practices. Maintain Google Business Profiles. Help improve local search rankings across Alberta. Analytics & Reporting Monitor campaign performance. Track website traffic and advertising results. Prepare simple reports with recommendations for improvement. Brand Support Respond to online reviews and customer engagement. Support seasonal promotions, recruiting campaigns, and company initiatives. Collaborate with leadership on new marketing ideas and campaigns. What We're Looking For Diploma or Degree in Marketing, Communications, Business, Digital Media, or equivalent practical experience. 1–3 years of digital marketing experience (agency or in-house preferred). Experience using Google Ads and Meta Ads Manager. Understanding of SEO and social media best practices. Experience creating content for Instagram, Facebook, LinkedIn, TikTok, or similar platforms. Familiarity with Canva, Adobe Express, CapCut, Premiere Pro, Lightroom, or similar creative tools. Strong written communication and copywriting skills. Organized, detail-oriented, and able to manage multiple priorities. Self-motivated with a willingness to learn and grow. Valid Class 5 driver's licence and reliable transportation. Comfortable travelling throughout the Edmonton area for occasional on-site content creation. Bonus Qualifications Experience with any of the following is considered an asset: Transportation or logistics industry Security services Trades or construction Photography or videography Google Analytics Email marketing CRM software Graphic design Why Join Guardium? Work across multiple growing brands. Gain experience in every aspect of digital marketing. Opportunity to advance into a Marketing Manager position as the company grows. Variety in your day—office work, content creation, and on-site marketing. Supportive team environment with room to bring your own ideas to life. Compensation & Benefits Paid vacation. Opportunities for advancement. Company events. Collaborative team environment. Ongoing learning and professional development. Expected Hours: 40 per week How to Apply? Please submit: Your resume A brief cover letter Links to any social media pages, campaigns, portfolios, videos, or marketing work you've created (if available) Email your application to: [email protected] We thank all applicants for their interest. Only those selected for an interview will be contacted. Guardium Group of Companies is proud to be an Equal Opportunity Employer. Pay: $18.00-$27.00 per hour Work Location: In person

What you’ll do

Assist in developing and executing marketing strategies across multiple brands, create campaigns focused on lead generation, recruiting, and brand awareness. Manage social media accounts, create engaging content, and monitor campaign performance.

Requirements

A diploma or degree in Marketing, Communications, Business, Digital Media, or equivalent practical experience is required, along with 1-3 years of digital marketing experience. Familiarity with Google Ads, Meta Ads Manager, SEO, and social media best practices is essential.

Benefits

• Paid Vacation • Opportunities For Advancement • Company Events • Collaborative Team Environment • Ongoing Learning And Professional Development

Listed skills

• Data analysis · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Digital Marketing
• Content Creation
• Social Media Management
• SEO
• Google Ads
• Meta Ads Manager
• Lead Generation
• Copywriting
• Photography
• Graphic Design
• Analytics
• Local Marketing
• Campaign Management
• Organizational Skills
• Communication Skills
• Self-Motivation

Job areas

• Marketing
• Creative & Media
• Consulting
• Transportation
• Security & Safety