Senior Manager, Partnership Development & Events

Job summary

Prospect, develop, and secure sponsorship partnerships for the Hamilton Tiger-Cats, Forge FC, and Hamilton Stadium, while building relationships with brands, agencies, event operators, and promoters. Develop event concepts and commercial proposals, support revenue strategies, and collaborate with internal teams to deliver sponsored programs and events.

Job details

Hamilton Sports Group Senior Manager, Partnership Development & Events Build commercial partnerships and bring new events to Hamilton Stadium. Location | Hamilton, Ontario Team / property | Corporate Partnerships - Hamilton Tiger-Cats, Forge FC and Hamilton Stadium Reports to | Vice President, Partnerships & Retail Start date / term | November 15, 2026 – Full Time Job status | New Vacancy Schedule / travel | Home games, evenings and weekends as required; access to a vehicle required Compensation | $70,000 - $80,000 base salary, with variable bonus pool available About Hamilton Sports Group Hamilton Sports Group (HSG) operates the Hamilton Tiger-Cats Football Club and Forge FC. With a rich history on and off the field, HSG is committed to creating world-class experiences at Hamilton Stadium and across its properties. The opportunity HSG is seeking an experienced sales and marketing professional to join its Corporate Partnerships team. The Senior Manager, Partnership Development & Events will generate new sponsorship revenue across HSG properties while identifying, developing and securing commercial events for the stadium. The successful candidate will bring strong partnership sales and relationship-development skills, alongside experience in event prospecting, promoter engagement and proposal development. This role will help maximize the use and revenue potential of Hamilton Stadium and will suit someone with a track record of success working with major brands, teams, venues, event operators, promoters or agencies. What You Will Own Actively prospect, target, pitch and secure partnerships for the Hamilton Tiger-Cats, Forge FC and Hamilton Stadium. Develop and maximize networking opportunities with potential and existing sponsors and relevant marketing agencies. Understand each prospect’s brand objectives and build sales presentations that reflect strategic fit, brand synergies and positioning. Prospect and build relationships with event operators, promoters, agents and other industry stakeholders to attract commercial events to the stadium. Develop and evaluate original event concepts that increase stadium utilization, diversify programming and generate incremental revenue. Prepare compelling proposals, venue presentations and commercial packages for event promoters and operators, including event opportunities, available assets and partnership considerations. Help develop and execute strategies that support HSG revenue targets and ongoing business and relationship growth. Collaborate with and support the department’s service team in delivering partner relationships, contracts and events. Work with internal departments, including Creative and Communications, Data and Analytics, and other teams, to develop and deliver sponsored programs. What Success Looks Like Achieve or surpass assigned partnership-development and commercial-event revenue targets. Establish and maintain positive relationships with corporate partners, prospects, event operators and promoters. Create and advance partnership and event opportunities that drive incremental revenue and maximize stadium utilization. What You Bring A proven track record of achieving and exceeding sales targets. Experience using business intelligence to prospect, pitch, and close partnership opportunities. Experience developing sponsorship assets that align with partner objectives. Experience prospecting for commercial events, working with event operators or promoters, and preparing venue or event proposals. Demonstrated initiative, professionalism and effectiveness in consultative sales and relationship development. The ability to manage multiple priorities and work under pressure in a fast-paced environment. Five to seven years of progressive sales experience, including demonstrated success in partnership development. Experience with sports properties, agencies, venues or live events is preferred. Post-secondary education in marketing, business, sports administration or a related discipline is an asset. An established Hamilton-area network or familiarity with the local business and events community is an asset. No Canadian work experience is required. Role Requirements Availability to work all home games, as well as evenings and weekends when required. Access to a vehicle at all times. Compensation The base salary range for this position is $70,000 to $80,000 per year. A variable bonus pool is also available. A place to contribute and belong Hamilton Sports Group is committed to an inclusive workplace where people can contribute, grow and belong. We welcome applications from qualified candidates with different backgrounds, identities, perspectives and paths to experience. If you require an accommodation at any stage of the recruitment process, please let us know through the application process. We will work with you to support your participation in accordance with applicable requirements.

What you’ll do

Prospect, develop, and secure sponsorship partnerships for the Hamilton Tiger-Cats, Forge FC, and Hamilton Stadium, while building relationships with brands, agencies, event operators, and promoters. Develop event concepts and commercial proposals, support revenue strategies, and collaborate with internal teams to deliver sponsored programs and events.

Requirements

Requires five to seven years of progressive sales experience, including demonstrated success in partnership development, a record of meeting or exceeding sales targets, and experience with sponsorship assets and commercial event prospecting. Sports, agency, venue, or live-event experience is preferred; post-secondary education in marketing, business, sports administration, or a related field and familiarity with the Hamilton-area business and events community are assets.

Listed skills

• Negotiation · Preferred
• Project management · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Partnership Development
• Sponsorship Sales
• Consultative Sales
• Relationship Development
• Business Intelligence
• Prospecting
• Sales Presentations
• Proposal Development
• Event Prospecting
• Promoter Engagement
• Commercial Event Development
• Revenue Generation
• Negotiation
• Cross-Functional Collaboration
• Project Management
• Networking

Job areas

• Sales
• Sports & Recreation
• Marketing
• Management & Leadership

More jobs from Hamilton Tiger-Cats Football Club