Freelance Paid Ads Specialist

Job summary

Manage and optimize established paid advertising campaigns by monitoring performance and adjusting targeting, audiences, spend, and campaign structure. Improve conversions and return on ad spend, explore expansion into international markets, recommend budget increases when justified, and report results and recommendations transparently.

Job details

Freelance Paid Ads Specialist Contract / Fractional | Flexible Hours | Remote We’re looking for an experienced Paid Ads Specialist to take over the ongoing management and optimization of an established advertising campaign for a tour company. This is not a build-from-scratch engagement. We’re looking for someone who can step in, understand what’s working, continue to optimize performance and identify opportunities to expand reach as the business grows. What You’ll Do Manage and optimize existing paid advertising campaigns Monitor campaign performance and make data-driven adjustments Refine targeting, audiences, spend and campaign structure as needed Identify opportunities to improve conversions and return on ad spend Help expand geographic targeting into new international markets Recommend when increased ad spend makes sense based on performance Provide clear, transparent reporting on results, recommendations and time required What We’re Looking For Strong hands-on experience managing paid advertising / SEM campaigns Demonstrated experience optimizing established campaigns Strong understanding of audience and geographic targeting Data-driven approach to campaign performance and decision-making Ability to explain what you're changing, why you're changing it and what the results are Comfortable working independently in a fractional/freelance capacity Transparent about the actual time required to effectively manage an account Experience working with tourism, hospitality, travel or other consumer service businesses is an asset but not required. Engagement This is an ongoing fractional contract with flexible hours. The campaign has already gone through its initial setup and optimization period, so we expect the ongoing time commitment to reflect the actual work required to effectively manage and improve it.

What you’ll do

Manage and optimize established paid advertising campaigns by monitoring performance and adjusting targeting, audiences, spend, and campaign structure. Improve conversions and return on ad spend, explore expansion into international markets, recommend budget increases when justified, and report results and recommendations transparently.

Requirements

Candidates should have hands-on experience managing and optimizing established paid advertising or search engine marketing campaigns, with strong audience and geographic targeting knowledge. They should be data-driven, able to explain changes and results, and comfortable working independently in a fractional freelance capacity; experience in tourism, hospitality, travel, or consumer services is an asset.

Listed skills

• Campaign Management · Preferred
• Performance Monitoring · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Paid Advertising
• Search Engine Marketing
• Campaign Management
• Campaign Optimization
• Performance Monitoring
• Data-Driven Decision-Making
• Audience Targeting
• Geographic Targeting
• Budget Management
• Conversion Optimization
• Return on Ad Spend
• Campaign Reporting
• Market Expansion

Job areas

• Marketing
• Data & Analytics
• Hospitality

More jobs from Hardboot | Venture Capital + Talent