Direct Sales Representative

Join One of the World's Fastest Growing Material Handling Brands HELI Canada is expanding its presence across the Greater Toronto Area and is looking for an ambitious Direct Sales Representative to help grow market share. This is an exciting opportunity for a driven sales professional who thrives on hunting for new business, building relationships, and closing deals. If you're energized by prospecting, opening new accounts, and creating opportunities from the ground up, we'd like to hear from you. You'll be supported by an experienced sales leadership team, technical experts, and one of the industry's premier showroom facilities, allowing you to focus on what you do best: generating new business and winning customers. What You'll Do Develop new business opportunities throughout the Greater Toronto Area. Prospect through cold calling, in-person visits, networking, referrals, and digital outreach. Build relationships with customers across manufacturing, warehousing, logistics, distribution, construction, and industrial sectors. Identify customer needs and recommend the right material handling equipment solutions. Conduct product presentations and equipment demonstrations. Bring qualified prospects into our Mississauga showroom for product demonstrations. Prepare quotations, negotiate pricing, and close new equipment sales. Maintain an active sales pipeline and accurately track activity within the CRM. Work closely with internal technical, service, and leadership teams to deliver an outstanding customer experience. Stay informed on market trends, competitor activity, and emerging opportunities. What We're Looking For 3 to 5 years of outside B2B sales experience. Forklift, material handling, industrial equipment, construction equipment, or capital equipment sales experience is preferred. A proven hunter with a passion for winning new business. Strong prospecting, negotiation, and closing skills. Self-motivated with the ability to manage your own territory. Excellent communication and relationship-building abilities. Comfortable working independently while collaborating with a supportive team. Experience using CRM systems. Valid driver's license with the ability to travel throughout the GTA. Why Join HELI Canada? Ongoing product and technical training. Hands-on mentorship and coaching from an experienced sales leadership team. Access to one of Canada's premier material handling showrooms to help convert opportunities into sales. The opportunity to represent an innovative global manufacturer that continues to grow its presence across Canada. If you're a competitive sales professional who enjoys building relationships, creating opportunities, and winning new business, we'd love to hear from you. Apply today to join HELI Canada and help shape the future of material handling across the Greater Toronto Area.

Develop new business opportunities across the Greater Toronto Area through prospecting and relationship building in industrial sectors. Identify customer needs to recommend material handling equipment and close sales via quotations and demonstrations.

Requires 3 to 5 years of outside B2B sales experience, preferably in capital or industrial equipment. Must possess a valid driver's license and a proven track record as a sales hunter.

• Product And Technical Training • Mentorship And Coaching

Identified from the job description. Confirm important requirements above.

• B2B Sales
• Prospecting
• Cold Calling
• Negotiation
• Closing
• CRM
• Relationship Building
• Account Management
• Product Demonstrations
• Market Analysis

• Sales
• Manufacturing
• Logistics
• Construction
• Transportation

Minimum experience

2+ years

Apply by

Aug 28, 2026

Posting language

English

Working hours

40 hours per week

Seniority

Associate

Application method

Direct apply is available