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HerPlayBookVerified Job Source

Co-Founder

The Co-Founder will shape the product roadmap, brand voice, and growth strategy while driving partnerships with athletes and sports organizations. They will also lead community building, content curation, and early-stage fundraising operations.

  • Remote
  • Toronto, Ontario, Canada
  • Posted Aug 23, 2026
  • Apply by Sep 22, 2026
  • 1 position

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Job summary

CO-FOUNDER (Part-Time) - HerPlaybook.om Location: Remote / Flexible | Commitment: Part-time (10-15 hrs/week) | Compensation: Equity-based (Co-founder equity) ABOUT HERPLAYBOOK.OM HerPlaybook.om is almost ready to launch! We are building the go-to platform to champion women's sports, celebrate female athletes, and create a powerful community where stories, opportunities, and inspiration are shared. Our mission is simple: To give women's sports the spotlight it deserves and empower the next generation of female athletes. We have built the foundation - now we need a co-founder to help us take it to the next level. THE OPPORTUNITY This is not a traditional job. This is a chance to co-build a movement. We are looking for a Co-Founder to join our founding team part-time and help shape the vision, growth, and community of HerPlaybook.om from the ground up. You will be a true partner in strategy, decision-making, and execution. YOUR ROLE AS CO-FOUNDER You will work directly with the founder to: Shape the Vision & Strategy: Co-define the product roadmap, brand voice, and growth strategy Be the Voice of the Community: Represent HerPlaybook.om authentically within the women's sports ecosystem Drive Growth & Partnerships: Build relationships with athletes, teams, clubs, sponsors, and sports organizations Content & Community Building: Help create and curate inspiring content and grow our community of athletes and fans Fundraising & Operations: Support in early-stage outreach, pitching, and building operational foundations WHO YOU ARE - OUR IDEAL CO-FOUNDER We are ideally looking for a female athlete (current or former, at any level - professional, collegiate, or amateur) who truly gets it. Deeply passionate about women's sports and gender equality in sports You have lived the journey - you understand the challenges and triumphs of being a female athlete Entrepreneurial mindset: Self-driven, resilient, creative, and not afraid to roll up your sleeves Strong network in the sports / fitness / wellness space is a big plus Skills in any one of these is a bonus: Marketing, Community Building, Social Media, Business Development, Partnerships, Content Creation, or Fundraising Available 10-15 hours per week and excited to grow into a larger role as we scale Based anywhere - remote friendly! Experienced in digital marketing Excellent presentation and communication skills We believe lived experience matters. While we strongly encourage female athletes to apply, we welcome anyone who is a true ally and deeply passionate about elevating women's sports. WHAT WE OFFER Co-Founder Title & Equity: Real ownership in what we are building together Purpose with Impact: Build a platform that empowers thousands of women and girls in sports Flexibility: Part-time, remote, and built around your current commitments Creative Freedom: Your voice and ideas will directly shape the brand from Day 1 Founding Journey: Be part of the founding story of the leading women's sports platform in the region COMMITMENT This is a part-time, equity-based co-founder role to start, perfect for someone who is studying, working, training, or competing and wants to build something meaningful on the side. This is a sweat-equity role until we raise funding/generate revenue. HOW TO APPLY Ready to co-write the next playbook for women's sports with us? Send us a short note about yourself + your story + why HerPlaybook.om excites you to: [Your Email / LinkedIn DM] Include your LinkedIn/Instagram and a brief intro video/voice note if you'd like! Let's build Her Playbook, together. HerPlaybook.com | Empowering Women in Sports #WomenInSports #FemaleAthletes #CoFounder #WomensSports #SportsTech #HerPlaybook #JoinUs

What you’ll do

The Co-Founder will shape the product roadmap, brand voice, and growth strategy while driving partnerships with athletes and sports organizations. They will also lead community building, content curation, and early-stage fundraising operations.

Requirements

The ideal candidate is a current or former female athlete with an entrepreneurial mindset and a strong network in the sports, fitness, or wellness space. Proficiency in digital marketing and communication skills are highly desired.

Benefits

• Equity • Creative Freedom • Flexible Schedule

Listed skills

  • CommunicationPreferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

  • Digital Marketing
  • Community Building
  • Social Media
  • Business Development
  • Partnerships
  • Content Creation
  • Fundraising
  • Strategic Planning
  • Communication
  • Presentation Skills

Job areas

  • Sports & Recreation
  • Management & Leadership
  • Marketing
  • Sales
  • Creative & Media

Additional details

Minimum experience
5+ years
Apply by
Sep 22, 2026
Posting language
English
Working hours
15 hours per week
Location requirements
Country, Toronto, Ontario, Canada
Seniority
Executive
Application method
Direct apply is available