B2C Operations CRM and Product Manager

Job summary

The role involves designing and executing multi-channel CRM campaigns to drive player acquisition, retention, and monetization. You will also manage database segmentation and collaborate with cross-functional teams to optimize player journeys through data-backed experimentation.

Job details

Industry: Social Casino / iGaming / Computer Games About the Role High 5 Games is seeking a highly driven, data-obsessed B2C Operations CRM & Product Manager to lead and scale our player engagement, retention, and growth strategies. In this role, you will bridge the gap between high-level growth strategy, campaign execution, and operations. You will own the end-to-end player communication lifecycle, from onboarding and conversion to VIP loyalty and reactivation. You will utilize inhouse marketing automation tools, A/B testing, and deep data analytics. If you thrive in an ad-hoc fast-paced environment and love building scalable CRM strategies that drive real business growth, we want to hear from you. Key Responsibilities CRM & Lifecycle Operations Strategy & Execution: Design and coordinate the development and deployment of multi-channel CRM campaigns (In-App Messaging, Push Notifications, Email, SMS) aimed at driving player acquisition, retention, monetization, and reactivation. Customer Journey Mapping: Design and optimize automated player journeys (onboarding, conversion flows, VIP loyalty tracks, and win-back sequences) through data-backed experimentation. Database Hygiene & Segmentation: Lead the entire database workflow—from identifying target player segments and cleaning data to maintaining contact database accuracy and proper segmentation. Growth & Lifecycle Optimization Growth Initiatives: Partner with Marketing, Product, and Data Science teams to design growth tactics, rewards, incentives, and promotional mechanics tailored for social casino players. A/B Testing & Experimentation: Rigorously test campaign creative, copy, timing, coin/bonus offers, and segmentation to maximize Open Rates, CTRs, and In-App Purchases (IAP). Copywriting & Creative Messaging: Draft compelling, compliant, and high-converting campaign copy that simplifies complex game mechanics/promotions and engages casino players. Performance, Analytics & Reporting Data-Driven Insights: Analyze player behavioral data, cohort trends, and campaign metrics to uncover actionable insights that improve lifetime value and reduce churn. KPI Tracking: Define, monitor, and present key performance indicators (Open Rates, Conversion Rates, ARPU, Retention Rates, ROI) in weekly, monthly, and quarterly reports for leadership. Operational Alignment: Coordinate cross functionally across data team, design, customer support and product teams to ensure seamless execution of live operational events and promotions. Requirements Experience & Qualifications Education: Bachelor’s degree in Marketing, Business, Analytics, or a related field. Experience: 3+ years of experience in digital marketing, with a heavy emphasis on CRM, growth hacking, or lifecycle marketing (preferably in Social Casino, iGaming or Crypto ecosystems). CRM Tools: Hands-on experience with mobile marketing platforms and CRM/automation tools (e.g., Salesforce or similar). Analytical Skills: Strong proficiency in marketing analytics, BI tools (e.g., Tableau, Looker), and data analysis (Excel/SQL is a plus) to measure campaign ROI and player behavior. Skills & Competencies Deep understanding of B2C operations, CRM principles, retention loops, and player monetization strategies. Excellent copywriting and communication skills with the ability to turn data into compelling player messaging. Detail-oriented project management skills with the ability to manage multiple complex campaigns simultaneously. Location: Remote / Work from Home High 5 Games is an equal opportunity employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development. If your experience looks a little different from what we’ve identified but you are passionate about joining our organization, we encourage you to apply.

What you’ll do

The role involves designing and executing multi-channel CRM campaigns to drive player acquisition, retention, and monetization. You will also manage database segmentation and collaborate with cross-functional teams to optimize player journeys through data-backed experimentation.

Requirements

Candidates must have a bachelor's degree in a relevant field and at least 3 years of experience in digital marketing, specifically in CRM or lifecycle marketing. Proficiency in marketing analytics tools and a strong understanding of B2C operations within the iGaming or social casino industry are required.

Listed skills

• SQL · Preferred
• Tableau · Preferred
• Project management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• CRM
• Lifecycle Marketing
• Growth Hacking
• Data Analytics
• A/B Testing
• Marketing Automation
• SQL
• Tableau
• Looker
• Copywriting
• Project Management
• Segmentation
• Retention Strategies
• Monetization
• Campaign Management
• Customer Journey Mapping
• Technology Ecosystems
• Game Mechanics
• Analytical Skills
• Data Analysis
• Automation
• Customer Support
• Business-To-Consumer
• Business Intelligence
• Customer Relationship Management
• Business Analytics
• Communication
• Digital Marketing
• Leadership
• Growth Strategies
• Marketing
• Scalability
• Push Technology
• Key Performance Indicators (KPIs)
• Marketing Analytics
• Operations
• Product Management
• Retention Rate
• Salesforce
• Mobile Marketing
• SQL (Programming Language)
• Tableau (Business Intelligence Software)
• Data Science
• Detail Oriented
• Performance Analytics
• Looker Analytics

Job areas

• Marketing
• Data & Analytics
• Management & Leadership
• Software
• Technology
• CRM Product Manager
• Communications Manager (General)
• Advertising and Public Relations Managers
• Public Relations Managers

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