E-commerce Director / Senior E-commerce Manager

At HireHawk, we connect top global talent with highperforming U.S. companies. Our focus is on finding exceptional professionals who bring both expertise and drive to every role. We’re passionate about helping candidates grow their careers while supporting our clients with reliable, remote-ready talent that makes an impact from day one. This role is for a strategic, hands-on e-commerce leader who can take full ownership of our Shopify site and build the digital commerce function from the ground up. You’ll partner closely with the Founder, auditing what exists today, defining what “great” looks like, and executing the roadmap to get us there. The first phase is not about throwing money at ads, it’s about fixing fundamentals: site experience, analytics, merchandising, conversion, and operations. As the foundation strengthens, you’ll help us scale into paid media and CRM thoughtfully, and build the right team and partner bench over time. Responsibilities: Own the end-to-end Shopify experience, from backend operations to the storefront experience and on-site performance Audit the current site, identify the highest-impact fixes, and turn them into a clear 30/60/90-day execution plan Improve conversion rate and revenue per visitor through CRO, funnel analysis, and disciplined experimentation Elevate on-site merchandising (collections, product pages, navigation, search, promotions) to increase AOV and conversion Build reliable analytics and reporting that make performance clear (what’s working, what’s not, and why) Create and manage a promotional and merchandising calendar that supports revenue goals without eroding brand value Improve catalog and inventory hygiene (product data, tags, collections, and operational accuracy) Manage cross-functional execution with designers, developers, copywriters, photographers/content teams, and other partners Vet, hire, and manage freelancers and agencies as needed — and build scalable processes as the function grows Define and track the KPIs that matter most for a profitable, scalable DTC channel Requirements Must-Have: 5+ years of e-commerce experience, with clear ownership of site performance and revenue outcomes Strong Shopify expertise (admin, catalog management, configurations, and third-party app/integration oversight) Proven ability to improve conversion through CRO, merchandising, and checkout/funnel optimization Strong analytics instincts: you know how to set up reporting, interpret behavior, and prioritize what moves the needle Experience working cross-functionally with creative and technical partners (design, dev, copy, photo/content, media/CRM) Comfortable operating in lean, entrepreneurial environments where you lead and execute (especially in the early stages) Experience reporting directly to founders Fashion/apparel DTC experience with ownership of a brand site or meaningful revenue responsibility Based in Canada, with the ability to overlap working hours with North American time zones Nice to Have: Experience rebuilding or modernizing an under-optimized Shopify store (especially mobile experience and conversion infrastructure) CRM/email experience (strategy, segmentation, lifecycle flows) and/or experience scaling paid media after foundations are in place Familiarity with AI tools that support creative workflows, photography enhancement, or digital merchandising

Own the end-to-end Shopify experience and audit the current site to identify impactful fixes. Improve conversion rates and revenue through various strategies while managing cross-functional teams.

Candidates must have 5+ years of e-commerce experience with strong Shopify expertise and a proven ability to improve conversion rates. Experience in a lean, entrepreneurial environment and familiarity with fashion/apparel DTC is also required.

Identified from the job description. Confirm important requirements above.

• E-commerce
• Shopify
• Conversion Rate Optimization
• Analytics
• Merchandising
• Funnel Analysis
• Reporting
• Catalog Management
• Cross-functional Collaboration
• Team Management
• Fashion
• DTC
• Email Marketing
• Paid Media
• AI Tools

Minimum experience

5+ years