Associate Manager-Acquisition (Current Account)

Job Requirements About the Role The Associate Manager – Acquisition (Current Account) is responsible for acquiring new-to-bank (NTB) current account customers for a designated branch. This role involves direct customer interaction, understanding banking needs, and offering tailored solutions. The incumbent will also support the Sales Manager in catchment mapping, gathering customer feedback, and identifying potential business opportunities. The role is critical in driving client acquisition, deepening customer relationships, and maximizing lifetime value to achieve broader organizational goals. Key Responsibilities Primary Responsibilities Acquire NTB current account customers from the identified segment and catchment area. Ensure high-quality acquisitions in terms of product mix, customer segments, and account constitution. Proactively register and activate acquired customers on digital and direct banking channels. Meet and exceed monthly acquisition targets by analysing and addressing customers’ transaction banking needs. Assist the Sales Manager in catchment mapping and opportunity identification. Provide regular feedback to Sales Managers/Relationship Managers on customer needs and market trends. Adhere to the organization’s selling norms and Standard Operating Procedures (SOPs). Ensure strict compliance with internal policies and external regulatory guidelines. Maintain quality sourcing in line with the bank’s acquisition standards. Secondary Responsibilities Maintain strong market awareness and a deep understanding of customer needs. Collaborate with other departments and functions within the branch to deliver comprehensive product and service offerings, ensuring a customer-centric approach. What We Are Looking For Education Graduate in any discipline (Full-time). Experience 0–4 years of experience in sales, preferably within the BFSI (Banking, Financial Services, and Insurance) sector. Skills and Attributes Customer-focused approach with a passion for service excellence. Ability to identify and convert business opportunities. Knowledge of current account products and transaction banking. High level of integrity and compliance orientation. Collaborative mindset and ability to work across teams. Self-motivated with a drive to achieve targets. Fluent in English with strong business communication skills

The role focuses on acquiring new-to-bank current account customers and driving digital banking activation within a designated branch area. It involves identifying business opportunities through catchment mapping and maintaining strict adherence to regulatory compliance and selling norms.

Candidates must hold a full-time graduate degree and have 0-4 years of sales experience, preferably within the BFSI sector. Strong business communication skills in English and a customer-focused approach are essential.

Identified from the job description. Confirm important requirements above.

• Customer Acquisition
• Current Account Management
• Transaction Banking
• Catchment Mapping
• Business Communication
• Sales Strategy
• Relationship Management
• Compliance
• Digital Banking Activation
• Market Analysis
• Customer Centricity
• Service Offerings
• Self-Motivation
• Customer Acquisition Management
• Customer Service
• English Language
• Sales
• Financial Services
• Standard Operating Procedure
• Selling Techniques
• Market Trend
• Sales Management

• Sales
• Finance & Accounting
• Customer Service & Support
• Management & Leadership
• Acquisition Manager
• Corporate Development Manager
• Finance Managers
• Financial and Investment Analysts

Minimum education

Bachelor’s degree

Minimum experience

2+ years

Posting language

English

Working hours

40 hours per week