Demand Generation Specialist

Job summary

The Demand Generation Specialist will manage the marketing operations stack, including Hubspot and Salesforce integration, to drive the marketing pipeline. They will also execute end-to-end integrated campaigns, manage lead nurture workflows, and analyze performance to optimize growth strategies.

Job details

ABOUT INETCO INETCO is on a mission to deliver the payment security and reliability that all people deserve – every moment, every day. We collaborate and co-create to build intelligent, AI-driven solutions that protect financial payment systems from fraud and cyber-attacks, ensuring the safety of consumers and businesses around the world. At INETCO, we’re redefining the landscape of payment security. We’d love for you to join us and experience the most positive, challenging and transformative experience of your career. ABOUT THE ROLE INETCO is looking for a Demand Generation Specialist to own the engine that powers our marketing pipeline — our marketing operations stack (Hubspot and its integration with Salesforce) and the campaigns that bring our fraud-first story to life. This is a hands-on, individual-contributor role based in Vancouver (hybrid, 2–3 days per week in office) reporting to the Chief Growth Officer, built for someone who wants to learn fast, take ownership early, and grow their career in marketing. WHAT YOU'LL DO Own and maintain Hubspot as our marketing automation platform — workflows, forms, lists, lead scoring, and email sends Manage the integration between Hubspot and Salesforce, keeping lead routing, field mapping, and data clean and accurate Produce campaign content — emails, nurture sequences, landing page copy, and social posts Execute integrated campaigns end-to-end, from brief to launch to reporting and analysis Analyze campaign performance and translate results into clear takeaways and recommendations Build and manage lead nurture workflows and monitor the MQL → SQL handoff with Sales Partner with Sales, Product, and the Chief Growth Officer on campaigns, sales enablement, and ad hoc growth projects Proactively flag what's not working and recommend better tools, processes, or content WHAT WE'RE LOOKING FOR We care more about hunger, curiosity, and ownership than years of experience. The ideal candidate is: An entrepreneurial self-starter — comfortable figuring things out with minimal hand-holding Hungry to learn and grow into a bigger marketing role over time A strong, clear writer who can produce clean, on-brand campaign copy Detail-oriented and organized, able to juggle multiple campaigns and deadlines at once Curious about marketing technology, automation, and what makes campaigns perform Collaborative — comfortable working closely with Sales, Communications and Product teams COMPETENCIES Exposure to B2B tech, payments, banking, or cybersecurity Working knowledge of Hubspot, or demonstrated ability to learn marketing automation platforms fast Understanding of Salesforce and CRM/marketing data hygiene Strong, clean writing — able to produce on-brand campaign copy independently Basic understanding of the digital marketing funnel (MQL/SQL, nurture, attribution) Detail-oriented and comfortable running multiple campaigns and tasks at once Analytical enough to read campaign and funnel reports, draw out insights, and act on them Familiarity with Apollo and interest in building marketing AI agents INETCO values diversity. We encourage people of all ages, backgrounds, identities and orientations to apply. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, and national origin. Please submit a cover letter with your application Applications will be accepted until September 30, 2026.

What you’ll do

The Demand Generation Specialist will manage the marketing operations stack, including Hubspot and Salesforce integration, to drive the marketing pipeline. They will also execute end-to-end integrated campaigns, manage lead nurture workflows, and analyze performance to optimize growth strategies.

Requirements

The ideal candidate is an entrepreneurial self-starter with strong writing skills and a detail-oriented approach to managing multiple campaigns. Proficiency or a strong aptitude for learning marketing automation platforms like Hubspot and CRM systems like Salesforce is required.

Listed skills

• Salesforce · Preferred
• Campaign Management · Preferred
• Data analysis · Preferred
• CRM Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Hubspot
• Salesforce
• Marketing automation
• Lead scoring
• Campaign management
• Data hygiene
• Copywriting
• B2B marketing
• Digital marketing funnel
• Lead nurturing
• Analytics
• Apollo
• Marketing AI
• CRM management
• Sales enablement
• Reporting and Analysis
• Automated Data Cleaning
• Self-Starter
• Workflow Management
• Curiosity
• Sales Enablement
• AI Agents
• Artificial Intelligence
• Automation
• Business To Business
• Customer Relationship Management
• Communication
• Cyber Security
• Demand Generation
• Digital Marketing
• Payment Systems
• Sales
• Marketing
• Lead Generation
• Marketing Automation
• Marketing Operations
• SQL (Programming Language)
• HubSpot CRM
• Detail Oriented

Job areas

• Marketing
• Technology
• Software
• Security & Safety
• Finance & Accounting
• Demand Generation Specialist
• Marketing Automation Specialist
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists

More jobs from INETCO Systems Limited