Social Media Manager

Job summary

Plan, create, publish, and manage content across social media platforms, including calendars, posts, and audience interactions. Analyze performance, optimize campaigns, collaborate with leadership or clients, and adapt strategies to support marketing goals and audience growth.

Job details

Company Description J Baker Media, founded in 2017, designs, implements, and manages customized social media programs for a variety of clients. The company focuses on attracting and engaging target audiences by staying current with digital marketing trends and best practices. Rather than using one-size-fits-all solutions, J Baker Media tailors platforms, content, and strategies to each client’s specific goals and needs. The team emphasizes strategic, data-informed approaches to social media that support brand growth and customer engagement. More information about the company and its services can be found at http://jaclynbaker.com. Role Description The Social Media Manager role is a part-time, remote position responsible for planning, creating, and publishing content across multiple social media platforms. This role includes managing social media calendars, drafting and editing posts, monitoring engagement, and responding to comments and messages in a brand-appropriate manner. The Social Media Manager will analyze performance metrics, optimize campaigns, and adjust strategies to improve reach and engagement. Day-to-day responsibilities also involve collaborating with leadership or clients to align social media activities with overall marketing goals, staying current with platform updates and trends, and suggesting new ideas to enhance brand visibility and audience growth. Qualifications Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to plan, execute, and enhance campaigns across platforms. Candidates should possess effective Communication and Writing skills to craft clear, engaging, and brand-consistent messages and responses. Candidates should possess Content Strategy skills to develop calendars, align posts with marketing objectives, and adapt content based on performance insights. Candidates should possess familiarity with major social platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, X) and basic analytics tools. Candidates should possess strong organizational and time-management abilities, with capacity to manage multiple accounts or projects in a remote, part-time environment. Candidates should possess attention to detail, creativity, and a proactive approach to testing new content formats and social media features. Experience working with small businesses or agencies, and knowledge of digital marketing fundamentals (e.g., SEO basics, paid social) are beneficial.

What you’ll do

Plan, create, publish, and manage content across social media platforms, including calendars, posts, and audience interactions. Analyze performance, optimize campaigns, collaborate with leadership or clients, and adapt strategies to support marketing goals and audience growth.

Requirements

Candidates should have social media marketing and optimization skills, strong communication and writing abilities, and experience developing content strategies informed by performance insights. Familiarity with major social platforms and basic analytics tools, along with strong organization, time management, creativity, and attention to detail, is expected; small-business or agency experience and digital marketing fundamentals are beneficial.

Listed skills

• Social Media Marketing · Preferred
• Communication · Preferred
• Organization · Preferred
• Time management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Social Media Marketing
• Social Media Optimization
• Communication
• Writing
• Content Strategy
• Social Media Calendar Management
• Content Creation
• Campaign Optimization
• Social Media Analytics
• Community Engagement
• Digital Marketing
• Organization
• Time Management
• Creativity
• SEO Basics
• Paid Social

Job areas

• Marketing
• Creative & Media
• Management & Leadership
• Data & Analytics