Field Sales Representative

Job summary

The Field Sales Representative will drive sales growth and strengthen relationships with retail customers across an assigned territory. Responsibilities include optimizing product distribution, executing merchandising strategies, and monitoring sales performance against KPIs.

Job details

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Field Sales Representative based in Canada. As a Field Sales Representative, you will play a key role in driving sales growth and strengthening relationships with retail customers across your assigned territory. You will work directly with retail partners to maximize product visibility, improve shelf availability, and execute promotional strategies that increase consumer engagement. By combining strong commercial skills with effective merchandising and sales execution, you will help expand market presence and achieve ambitious business objectives. You will monitor sales performance, identify opportunities for improvement, and ensure that new product launches and promotional campaigns deliver measurable results. This role offers a dynamic, customer-facing environment where initiative, analytical thinking, and relationship management are essential to success. Join a collaborative sales team where your contribution directly influences retail performance, brand visibility, and business growth. \n Accountabilities Build and maintain strong professional relationships with retail customers to support long-term partnerships, improve customer satisfaction, and drive sales growth. Optimize base sales, new product distribution, and promotional performance across assigned retail accounts and territories. Implement effective merchandising strategies to maximize product visibility, strengthen in-store brand presence, and ensure optimal shelf availability. Execute promotional campaigns and monitor their implementation to ensure alignment with commercial objectives and retail requirements. Coordinate the placement and execution of point-of-purchase materials to enhance product presentation and influence consumer purchasing decisions. Support new product launches by ensuring appropriate distribution, product positioning, and visibility within retail locations. Monitor sales performance and field execution against key performance indicators (KPIs), identifying opportunities to improve results and achieve annual targets. Analyze retail conditions, customer needs, and sales trends to identify opportunities for increased distribution, improved merchandising, and stronger promotional effectiveness. Communicate regularly with internal sales teams and relevant stakeholders, providing accurate reports on field activities, promotional execution, and market developments. Apply effective sales and negotiation techniques to strengthen customer relationships, address challenges, and achieve mutually beneficial commercial outcomes. Demonstrate initiative, persistence, and attention to detail when managing daily field activities and delivering against assigned objectives. Requirements: Previous experience in sales is required, preferably within the fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) industry. Strong understanding of sales processes, customer relationship management, and negotiation techniques. Excellent verbal and written communication skills, with the ability to build productive relationships with retail customers and internal stakeholders. Strong interpersonal skills and a customer-focused approach to managing relationships, understanding customer needs, and supporting business growth. Solid analytical skills, with the ability to interpret sales performance data, monitor KPIs, and identify opportunities for improvement. Understanding of retail merchandising principles, product placement, shelf availability, and promotional execution. Strong organizational skills and attention to detail, with the ability to manage multiple priorities and execute field activities consistently. A proactive, results-oriented mindset, with the persistence and motivation to achieve sales targets and respond effectively to changing retail conditions. Ability to work independently, manage assigned responsibilities, and demonstrate accountability for sales performance and execution quality. Flexibility to work in a field-based role across an assigned Canadian territory, with the ability to visit retail locations as required. Benefits: Competitive base salary: Annual compensation ranging from CAD $56,400 to $70,500, depending on experience, skills, education, and other relevant factors. Performance-based bonus: Eligibility for a competitive annual bonus program with a target of 12%, with the potential to earn more based on individual performance and company results. Health insurance: Access to healthcare coverage, with certain benefits subsidized or fully paid by the employer. Wellness and family support: Programs designed to support employee well-being and family needs. Life and disability insurance: Coverage options to provide additional financial protection. Retirement savings: Access to retirement savings plans to support long-term financial security. Paid leave: Access to paid leave programs and enhanced vacation and holiday entitlements. Education and development: Education-related programs and opportunities to support professional growth and career development. Flexible work environment: A culture that values trust, empathy, inclusion, and flexibility in the way employees work. Inclusive workplace: A commitment to diversity, equal employment opportunities, and reasonable accommodations for candidates with disabilities. Career development: The opportunity to strengthen sales expertise, develop customer relationships, and contribute directly to commercial growth within the consumer goods industry. \n How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1

What you’ll do

The Field Sales Representative will drive sales growth and strengthen relationships with retail customers across an assigned territory. Responsibilities include optimizing product distribution, executing merchandising strategies, and monitoring sales performance against KPIs.

Requirements

Candidates must have previous sales experience, preferably within the FMCG or CPG industry, and a strong understanding of sales processes and negotiation. Excellent communication, analytical skills, and the ability to work independently in a field-based environment are required.

Benefits

• Performance-based bonus
• Health insurance
• Wellness and family support
• Life and disability insurance
• Retirement savings
• Paid leave
• Education and development
• Flexible work environment

Listed skills

• Sales · Preferred
• Negotiation · Preferred
• Data analysis · Preferred
• Communication · Preferred
• interpersonal skills · Preferred
• Territory Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales
• Customer relationship management
• Negotiation
• Merchandising
• Retail sales
• Data analysis
• KPI monitoring
• Communication
• Interpersonal skills
• Product placement
• Promotional execution
• Territory management
• Analytical thinking
• Relationship management
• FMCG
• CPG
• Key Performance Indicators (KPIs)
• Influencing Skills
• Detail Oriented
• Data Privacy
• General Data Protection Regulation (GDPR)
• Analytical Skills
• Organizational Skills
• Customer Relationship Management
• Accountability
• Information Privacy
• Promotional Strategies
• Interpersonal Communications
• Customer Service
• Business Objectives
• New Product Development
• Relationship Management
• Analytical Thinking
• Empathy
• Visual Merchandising
• Purchasing
• Workplace Inclusivity
• Customer Engagement
• Disabilities
• Family Support
• Fast Moving Consumer Goods
• Promotional Effectiveness
• Persistence
• Promotional Campaigns
• Health Insurance

Job areas

• Sales
• Retail
• Management & Leadership
• Field Sales Representative
• Commercial Sales Representatives
• Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

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