Senior Marketing GTM Analytics Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing GTM Analytics Manager based in Canada. This is a strategic analytics leadership opportunity supporting Marketing and cross-functional teams in a high-growth B2B technology environment. You will connect customer, campaign, product usage, customer relationship management, and revenue data to uncover opportunities for growth. The role combines hands-on analytics with strategic influence, helping leaders improve conversion, prioritize investments, and accelerate pipeline growth. You will own critical funnel, attribution, experimentation, account-based marketing, and return-on-investment analyses. Your insights will directly inform marketing planning, quarterly business reviews, investment decisions, and go-to-market strategy. You will partner closely with Marketing Operations, Sales Operations, Finance, Revenue Operations, and Data teams to build reliable datasets and scalable reporting. This role offers significant autonomy and the opportunity to shape how marketing performance is measured and translated into business impact. Accountabilities Serve as a strategic analytics partner to Marketing and cross-functional stakeholders, translating ambiguous business questions into clear analyses, recommendations, and measurable actions. Own lead and account funnel analytics, including conversion, velocity, quality, cohort performance, and the factors driving strong or weak outcomes. Define trusted attribution and return-on-investment methodologies for marketing programs, including marketing development funds, co-marketing initiatives, and marketing-funded sales performance incentive funds. Develop targeting and measurement models to support inside sales motions focused on product-led growth prospects. Build account intelligence and scoring models to support account-based marketing, expansion opportunities, and adoption of new products. Lead the analytical narrative for Marketing quarterly business reviews, operating reviews, and planning processes by connecting marketing activity to pipeline and revenue outcomes. Design experiments and measurement frameworks to determine which marketing programs and growth motions should be scaled, changed, or discontinued. Build scalable datasets, dashboards, reporting solutions, and data-quality controls in partnership with Marketing Operations, Sales Operations, Finance, and Data teams. Establish consistent marketing metrics and definitions across Marketing, Revenue Operations, and Finance. Improve existing dashboards and reporting for accuracy, usability, actionability, and self-service access. Analyze funnel conversion, campaign performance, pipeline contribution, and marketing investment effectiveness to identify actionable opportunities. Provide executive-ready reporting and insights for quarterly business reviews and other strategic business discussions. Reduce recurring ad hoc analysis requests by developing scalable dashboards and self-service reporting capabilities. During the first 30 days, develop a strong understanding of Salesforce, Snowflake, Sigma, existing marketing reporting, program structures, funnel definitions, attribution methodologies, and reporting processes while building relationships with key stakeholders. During the first 60 days, take ownership of core marketing reporting, improve reporting processes, establish effective support models, and begin delivering analysis on funnel conversion, campaign performance, and pipeline contribution. During the first 90 days, independently deliver executive-ready reporting, provide actionable insights, and complete a priority analysis such as Field Marketing return on investment, account-based marketing targeting, or product-led growth and inside sales opportunity identification. Requirements You have 7+ years of experience in Marketing, Growth, Revenue, Go-to-Market, or related analytics, ideally within a B2B Software-as-a-Service environment. You have advanced SQL skills and experience working with customer, campaign, product usage, Customer Relationship Management, and cloud data warehouse datasets. You have strong knowledge of demand generation, marketing funnel measurement, attribution, experimentation, account-based marketing, and pipeline economics. You can independently structure complex and ambiguous business problems and turn them into defensible, decision-ready recommendations. You have experience building scalable dashboards, reporting solutions, and data products that enable business teams to make informed decisions. Salesforce experience is strongly preferred. You have strong analytical judgment and a high standard for data accuracy and quality. You have excellent executive communication skills and can clearly translate complex analytical findings into actionable business recommendations. You can influence senior stakeholders effectively without relying on direct authority. You are comfortable working as a strategic, hands-on individual contributor who can move between technical analysis and business strategy. You are able to collaborate effectively across Marketing, Field Marketing, Revenue Operations, Finance, Sales Operations, and Data teams. You are comfortable working with ambiguous problems, evolving priorities, and a high degree of ownership. You must be eligible to work in Canada, as visa sponsorship is not offered for this position. Benefits Base compensation of CA$165,900–CA$237,000 annually, plus equity. Remote-first work environment with flexibility to manage your schedule while delivering strong results. Generous paid time off, designated quarterly wellness days, and an end-of-year wellness break. Home office support to help create a comfortable and effective remote workspace. Technology stipend equivalent to US$100 net per month. Annual learning and development stipend for conferences, courses, certifications, and continued education. 16 weeks of paid parental leave after six months of employment. Equity participation for full-time employees. Comprehensive medical and retirement benefits, with specific coverage varying by country. Paid holidays, subject to local policies. Opportunities to collaborate with globally distributed teams and work alongside experienced professionals across Marketing, Sales, Finance, Revenue Operations, and Data. Opportunity to influence marketing measurement, pipeline strategy, investment decisions, and go-to-market performance at scale. How Jobgether Works We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Lead strategic marketing analytics to optimize the GTM funnel, attribution, and ROI for a B2B technology environment. Partner with cross-functional teams to build scalable datasets and provide executive-ready insights that drive revenue growth.

Requires 7+ years of experience in GTM or revenue analytics, specifically within B2B SaaS, with advanced SQL skills. Must be able to translate complex data into actionable business recommendations and be eligible to work in Canada.

• Equity • Remote-first work environment • Paid time off • Quarterly wellness days • End-of-year wellness break • Home office support • Technology stipend • Annual learning and development stipend • Paid parental leave • Medical benefits • Retirement benefits • Paid holidays

• Data visualizationPreferred
• SQLPreferred
• SalesforcePreferred
• Stakeholder ManagementPreferred

Identified from the job description. Confirm important requirements above.

• SQL
• Marketing Analytics
• Go-to-Market Strategy
• B2B SaaS
• Demand Generation
• Attribution Modeling
• Account-Based Marketing
• Pipeline Economics
• Data Visualization
• Salesforce
• Snowflake
• Sigma
• Experimentation
• Funnel Analysis
• Executive Communication
• Stakeholder Management

• Data & Analytics
• Marketing
• Management & Leadership
• Technology
• Sales

Minimum experience

7+ years

Posting language

English

Working hours

40 hours per week

Seniority

Mid-Senior level

Application method

Direct apply is available