Digital Marketing Specialist

Job summary

Support the planning, execution, and optimization of digital marketing campaigns across social media, websites, advertising, SEO/SEM, and email channels. Create and manage marketing content, research market trends, analyze campaign performance, prepare reports, and coordinate activities with internal teams.

Job details

Digital Marketing Specialist Location: Canada Work Arrangement: Remote Job Type: Full-Time / Part-Time Experience Level: Entry-Level / Junior Job Overview We are seeking a creative and results-driven Digital Marketing Specialist to support the planning, execution, and optimization of digital marketing campaigns. The successful candidate will help increase brand awareness, improve online engagement, and support the company's marketing objectives across various digital channels. This role is suitable for individuals who are interested in digital marketing, online advertising, content development, and marketing analytics. Candidates with relevant experience are welcome, while entry-level applicants with a willingness to learn are also encouraged to apply. Key Responsibilities Assist in developing and implementing digital marketing strategies across multiple online channels. Manage and update content on social media platforms, websites, and other digital channels. Support the planning and execution of online advertising campaigns. Create engaging marketing content to promote company products, services, and brand initiatives. Monitor campaign performance and prepare reports on key marketing metrics. Conduct market research to identify industry trends, customer preferences, and competitor activities. Assist with search engine optimization (SEO) and search engine marketing (SEM) initiatives. Support email marketing campaigns and maintain marketing communication schedules. Analyze website traffic, audience engagement, and campaign results to identify areas for improvement. Collaborate with internal teams to ensure marketing activities align with business goals. Maintain organized records of marketing activities, campaign results, and promotional materials. Qualifications A diploma or degree in Marketing, Communications, Business, or a related field is preferred. Previous experience in digital marketing or online promotion is an asset but not required. Basic understanding of social media platforms and digital marketing principles. Familiarity with content management systems, email marketing tools, or digital advertising platforms is an advantage. Strong written communication and content creation skills. Good analytical, organizational, and time management abilities. Attention to detail and a willingness to learn new marketing tools and technologies. Ability to work independently and collaborate effectively with a remote team. Proficiency in Microsoft Office or Google Workspace. Work Environment Remote work arrangement within Canada. Full-time or part-time opportunities may be available. Online collaboration with marketing team members and other departments. Training and guidance may be provided, depending on the employer's requirements. A reliable internet connection and a suitable home workspace are required.

What you’ll do

Support the planning, execution, and optimization of digital marketing campaigns across social media, websites, advertising, SEO/SEM, and email channels. Create and manage marketing content, research market trends, analyze campaign performance, prepare reports, and coordinate activities with internal teams.

Requirements

A diploma or degree in Marketing, Communications, Business, or a related field is preferred, and prior digital marketing experience is an asset but not required. Candidates should have basic digital marketing knowledge, strong writing and analytical skills, good organization and time management, proficiency with Microsoft Office or Google Workspace, and the ability to work independently and collaboratively remotely.

Listed skills

• written communication · Preferred
• Organization · Preferred
• Time management · Preferred
• Microsoft Office · Preferred
• Google Workspace · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Digital Marketing
• Campaign Planning
• Social Media Management
• Content Creation
• Online Advertising
• Marketing Analytics
• Market Research
• Search Engine Optimization
• Search Engine Marketing
• Email Marketing
• Website Traffic Analysis
• Written Communication
• Organization
• Time Management
• Microsoft Office
• Google Workspace

Job areas

• Marketing
• Data & Analytics
• Creative & Media