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Company Description The Key Account Manager (KAM) main priorities are selling and executing Red Bull strategy and initiatives to local key account chains (KA). Influencing execution of regional programs via local Decision Makers (DMs) Key responsibilities include: owning local key account budgets, market share and sales volume; developing productive business relationships with assigned key accounts; and developing solutions that resonate with customer needs while achieving Red Bull goals. Job Description KEY RESPONSIBILITIES #MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS: Expand Red Bull reach and improve in-store execution towards Red Bull Perfect Store Standards Executes distribution on priority packages in-line with HQ recommendations. Ensures all assigned key account’s schematics reflect Red Bull standards. Aggressively sells Red Bull’s strategic vision by utilizing best practices and available tools Customizes presentations to better appeal to customer’s needs Develops annual promotion schedule in accordance with national goals Creatively sells Red Bull standards and 4P strategy in a way that resonates with the customer’s needs Ensures all promotions are accompanied by effective POS and incremental displays Customizes sales pitch to achieve account goals while driving effective, permanent displays Evaluates ROI prior to recommending specific POS or customized solutions Determine GAP within Regional key accounts and built plans to address them. #MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS: Actively develops relationships with key decision makers via business reviews, communication, etc. Drives execution of account programs through local Decision Makers (DMs) Consistently pursues incremental opportunities over-and-above programs Maintains key point of local knowledge regarding accounts Routinely engages in opportunities to build relationships and ‘wire’ key accounts beyond buyer level BUDGETS AND ANNUAL PLANNING Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a weekly and monthly basis BUSINESS ANALYSIS Works with Category Analyst to evaluate ROI in regards to ‘pay-for-space’ agreements and communicates key learnings to National Accounts Director. Drives post-promotion analysis to evaluate promotional effectiveness BUSINESS ANALYSIS Works with Category Analyst to evaluate ROI in regards to ‘pay-for-space’ agreements and communicates key learnings to National Accounts Director. Drives post-promotion analysis to evaluate promotional effectiveness BUSINESS REVIEWS Conducts quarterly business reviews Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition Provides Energy Insights that drive change in promotion, price, or display practices COMMUNICATION WITH FIELD TEAMS Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives Routinely visits Field Teams to ensure personal contact and open lines of communication COMMUNICATION WITH FIELD TEAMS Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives Routinely visits Field Teams to ensure personal contact and open lines of communication Qualifications EXPERIENCE & KNOWLEDGE REQUIRED Minimum 3 years Sales experience (or equivalent category management experience) with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation Strong analytical skills and experience using internal and external data sources (i.e. Nielsen, IRI) Excellent communication and active listening skills Creative, solution-oriented mindset In-depth knowledge of FMCG industry Self-motivated and able to work independently Must be proficient in Microsoft Excel and PowerPoint Previous experience with SAP preferred Knowledge of regional major accounts operation, an asset EDUCATION (IF APPLICABLE) REQUIRED Bachelor’s Degree Preferred LANGUAGE REQUIREMENTS Bilingual (English/French) is an asset TRAVEL 20-30% Additional Information The expected annual base salary range for this position is $103,700 to $112,200. The actual base salary for this position will depend on various factors including, but not limited to, the candidate’s qualifications, skills, experience and work location. This position is also eligible for an annual bonus in accordance with the terms of Red Bull’s bonus plan. Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion. Travel: 20-30 Benefits Eligible: Yes Organization: Red Bull Canada Job type: Permanent

What you’ll do

The Key Account Manager is responsible for selling and executing Red Bull strategies within local key account chains to drive market share and sales volume. They manage budgets, develop business relationships with decision-makers, and ensure in-store execution meets company standards.

Requirements

Candidates must have at least 3 years of sales or category management experience, preferably within the CPG or FMCG industries. Proficiency in Microsoft Office and strong analytical skills are required, with a bachelor's degree preferred.

Benefits

• Annual bonus

Listed skills

• Sales · Preferred
• Communication · Preferred
• Microsoft Excel · Preferred
• Data analysis · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales
• Category management
• Analytical skills
• Communication
• Active listening
• Solution-oriented
• FMCG industry knowledge
• Microsoft Excel
• Microsoft PowerPoint
• SAP
• Budget management
• Business reviews
• Relationship management
• Strategic planning
• Data analysis
• Promotion management
• Customer Marketing
• Direct Store Delivery
• Promotional Effectiveness
• Communication Process
• Category Analytics
• Solution-Oriented
• Bilingual (French/English)
• Planning
• Self-Motivation
• Analytical Skills
• Active Listening
• Business Analysis
• Strategic Planning
• Category Management
• Fast Moving Consumer Goods
• Selling Techniques
• Marketing
• Market Share
• Presentations
• Sales Presentations
• SAP Applications

Job areas

• Sales
• Management & Leadership
• Food & Beverage
• Retail
• Key Account Manager
• Commercial Sales Representatives
• Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products