Job Description

Regional Marketing Manager Vacancy Status: This posting is not for an existing vacancy within the organization and is open to new applications. (New Head Count) AI Disclosure: As part of the application process, Artificial Intelligence will be used in the hiring process for this role.

Work Arrangement

This role is categorized as Remote, meaning the selected candidate may be based anywhere in the provinces of Alberta, Saskatchewan, Manitoba and British Columbia and is not expected to report to a GM worksite unless directed by their manager or if they live near the regional office. This role requires frequent travel within the assigned district (at least 50% or as determined by your manager). In this role, you will be responsible for working with multiple internal and external teams such as the National Brand Managers, Regional Sales Managers, Enterprise Team, Digital Marketing and external parties such as the Dealer Body and Agencies Partners. Reporting to the Regional Sales Director, you will act as the Subject Matter Expert (SME) for all retail marketing related activities including regional incentive execution, promotions, digital marketing and analytics leading ultimately to grow the business and positively impact volume and market share in the region of responsibility.

KEY RESPONSIBILITIES

Achieve Retail Volume and Market Share objectives for the region Achieve High Value Behaviour KPIs Identify sales opportunity / gaps and develop plans in conjunction with the Regional Sales Manager (looking at inventory, sales run rate and taking regional performance into account) Be the SME on vehicle incentives and in market offers Work on growing the business through the promotion of incentives, and digital properties in region Establish solid relationships with the wider dealer network and Regional Dealer Board members Engage and actively participate in all required regional and national level GM and dealer forums Champion improvement in the retail customer experience and implementation of digital innovation that supports the overall retail experience improvement RMAB – Regional Marketing Advisory Boards Lead the RMAB process including dealer engagement and effectively own and manage all RMAB budgets Collaborate with the RMAB as not-for-profit organizations; coordinating with external & GM lawyers and accountants as necessary Coordinate with the VSM Finance team to complete monthly budget forecasts and work with the media team and agency partners to allocate appropriate budgets per the established GTM strategy Ensure that the RMAB has competitive, compelling offers in market on a timely basis Manage CO-OP advertising programs; establishing budgets, process, analysis, communication tools and handling all inquiries Go To Market Assist in new vehicle auto shows and launches Oversee regional compliance requirements Ensure that special events and sponsorships provide maximum impact (ROI) Support dealer merchandising initiatives as needed Work with the Brand Teams and agency partners to develop break-through retail creative and messaging for in market offers Lead & manage required sponsorship portfolio; ensuring brand alignment and retail components Internal GM Teams & Agency Partners Oversee Tier 2 agency and all resources associated with them Be a key member of the regional leadership team and work in conjunction with the National Brand Managers across General Motors, Digital Innovation Team, Marketing Applied Science Team, Media Team and other Regional Marketing leads Coach District Managers on available tools, programs and required marketing reports / plans to drive the business in their districts Communicate campaign messaging to all Dealers and District Managers, on a timely basis Ensure that Dealers and District Managers are aware of RMAB specs Support regional meetings with required content preparation and presenting materials to keep the lines of communication open and collaborative with the dealer network Understand the current and evolving media landscape to ensure appropriate budget utilization is in place to reach in-market consumers COMPETENCIES Analytical Thinking – high level of strategic decision making and problem solving skill Persuasive Communication – excellent written and oral communication skills including strong presentation skills Leading with Influence – able to create a solid GTM strategy and gain internal GM and dealer alignment Results Focused – desire to win and continuously drive results for short and long term goals Project Management – detail focused and ensure internal and external milestones are met with quality Clear understanding of the current market dynamic and regional customer base REQUIRED SKILLS AND EXPERIENCE Successful completion of a Bachelor's degree (Business/Marketing) or MBA preferred Advertising and Media experience required (brand or agency) Experience working with or managing agencies Excellent knowledge of the retail dealership operations Ability to work independently and in cross functional team environments Previous automotive retail or wholesale industry experience is valued Willingness to work extended hours on occasion if required (ie Month End or Auto shows) Valid Driver's License Ability to travel regularly within Western Canada Compensation The salary range for this role is $97,800.00 to $146,600. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Benefits

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others: Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave. Healthcare, dental and vision benefits including health care spending account and wellness incentive. Life insurance plans to cover you and your family. Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement. GM Vehicle Purchase Plan for you, your family, and friends.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future. This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager. The selected candidate will be required to travel at least 50% or more on a frequent basis. This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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