About S&J Hardware

S&J Hardware is an established Canadian manufacturer and wholesale distributor of professional-grade firearm components, shooting-sports products, and ballistic protection equipment. As we expand our manufacturing and dealer-distribution business, we are building out our network of independent territory sales representatives to grow S&J Hardware's presence with dealers across Canada.

The Opportunity

We are seeking experienced independent territory sales representatives to develop new dealer relationships, support approved accounts, and increase the reach of S&J Hardware products across Ontario and Western Canada. This is a commission-based opportunity to represent an established Canadian manufacturer, build a valuable territory of your own, and grow long-term earning potential alongside a company that is actively expanding. This role is well suited to established independent representatives who already call on firearms retailers, shooting ranges, outdoor and sporting-goods stores, law-enforcement suppliers, and public-safety dealers. Representatives who carry complementary, non-competing product lines are welcome to apply, subject to a conflict-of-interest review.

Key Responsibilities

• New business development: Prospect, qualify, and opening new dealer accounts within your territory.
• Product presentation: Present S&J Hardware's product lines and support dealer product education and training.
• Pipeline follow-through: Follow up on quotations and open opportunities to move them toward close.
• Account growth: Develop repeat business and long-term relationships with approved accounts.
• Pipeline & reporting: Maintain an active sales pipeline and report market intelligence, dealer feedback, and competitive trends.
• Industry presence: Attend approved trade shows and dealer events to represent the S&J Hardware brand.

Required Qualifications

• Sales experience: Proven experience as an independent sales representative, ideally already travelling a regular route calling on firearms, shooting-sports, outdoor, or related dealers.
• Industry knowledge: Solid working knowledge of firearms, shooting-sports products, and ballistic protection equipment.
• Independence: Self-directed, with your own reliable vehicle and a valid driver's licence.
• Eligibility: Legally able to work as an independent contractor in Canada.
• Territory fit: Reside in, or regularly service, the Ontario or Western Canada territory.

Preferred Qualifications

• Existing network: An established book of dealer relationships in the firearms, outdoor, law-enforcement, or public-safety channels.
• Channel experience: Experience selling to commercial, professional, and public-safety markets.
• Tools: Comfort using a B2B online ordering platform to place and track dealer orders.

Compensation and Representative Support

This is a commission-based independent contractor engagement with a tiered commission structure designed so your earnings grow as your territory grows. Full commission terms and account-assignment details will be shared with shortlisted candidates.

• Sales support: Product samples, sales materials, and marketing support to help you present effectively.
• Training: Product and sales training so you can speak to the full line with confidence.
• Approved expenses: Pre-approved travel and trade-show expense support (subject to policy and receipts).
• Early product access: Early access to new S&J Hardware product lines as they come to market.

Practical Expectations

Significant travel is required within your assigned territory, and occasional evening or weekend attendance may be necessary for trade shows or dealer events. A valid driver's license and a reliable vehicle are required. Product and sales training will be provided.

What Success Looks Like

In the first year, a successful representative will have opened a meaningful base of new dealer accounts, built a healthy and well-managed pipeline, and established S&J Hardware as a credible, professional supplier across their territory — laying the foundation for growing, repeatable commission income.

How to Apply

Apply directly through LinkedIn, or send your resume along with a brief note describing your current territory, the dealer accounts and channels you call on, and any complementary lines you carry. Please indicate whether you are applying for the Ontario or Western Canada territory.

Contact: owner@sjhardware.com