Content Marketing Specialist Jobs in Calgary, Alberta, Canada
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Calgary, Alberta, Canada
Content Marketing Specialist
Top Benefits
About the role
CONTENT MARKETING SPECIALIST
You have a desire to be part of a transformative organization, making a creative impact alongside a passionate team who truly cares for clients and the community. Acting as the primary source for ideating and generating written and visual content for a multitude of clients, you will have the opportunity to be involved in the entire content creation process, from creative oversight, development and research to writing and distribution. You thrive through connection and collaboration, and have the ability to generate compelling content that stands out and captures the attention of audiences.
Note: This is a full-time, permanent, in-office role based in Calgary.
Roles and responsibilities include
Developing strategic content plans and providing creative direction for select client accounts, guiding the creation of content that supports marketing objectives and strengthens brand presence Developing high quality written and visually engaging content on various platforms including: Blog, Newsletters, Social Media, Activations, etc.. Capturing video and photo content; editing content to fit the designated platform (Instagram, TikTok, Facebook, Linkedin, YouTube, Website, Newsletter, etc.)
Tailoring content to fit the brand voice and values of various clients
Populating monthly communications content calendars Developing and uploading content and captions to fit different social media platforms (Instagram, Facebook, Linkedin, Youtube, TikTok, etc.) Gathering, developing, repurposing and uploading social media content through various format types (Reels, Shorts, Stories, Posts, etc.) Creating visually appealing content that corresponds with a client’s individual brand identity and goals Managing content projects from concept to completion, including planning, coordination, execution, quality assurance, and delivery, while ensuring timelines are met and Client Managers are kept informed throughout the process Working alongside Gentle Lion Client Managers to help amplify execution efforts Analyzing and uploading metrics and creating monthly client reports
If you think you are qualified, we are looking for the following
3 to 5 years experience in a Content Creator or Project Manager role, ideally showcasing the ability to manage multiple projects at one time Education (either traditional or non-traditional) in content creation and adaptation to various brand voices, projects or clients Previous experience in a hospitality or customer service environment Proficient with all social media platforms (Facebook, Instagram, TikTok, Linkedin,Youtube, etc.) Proficient with Google Workspace (Docs, Slides, Sheets, and Forms), Email Marketing, Platforms (Mailchimp, Klaviyo, etc.), Design Platforms (Canva, Adobe, etc.) A background and understanding of various management platforms (Asana, Harvest, Slack, Notion, etc.)
During the interview, we will be looking for examples and behaviours that reflect the following: A love for unorthodox brands Brand value alignment: Subversive, Advocate, Methodical, Whole Hearted & Real Technical and creative writing skills Develops content based on audience insights, customer needs, and brand positioning The ability to confidently storytell through written and verbal communication Enthusiasm in taking direction and running with creative ideas Process-orientated and excellent organization skills Deadlines you hit & times they are missed (and all the learnings along the way!) The knowledge and understanding of setting boundaries through communication and feedback
GLC Perks
KPI driven bonus structure Flexible work environment Twice monthly work-from-home days Extended summer and Christmas vacation days Quarterly team learning sessions Underground heated parking Health & wellness spending account A tiered tenure rewards program Gentle Lion merchandise
Who are we? Gentle Lion Communications (GLC) is a strategic marketing and communications company fiercely advocating for brands that stretch beyond convention. Gentle Lion takes an unconventional approach that lives outside of the traditional definitions of public relations, marketing, and communications. We help illuminate, refine and amplify brand stories so our clients can focus on what they do best. As a nimble team, we love to get into the trenches and sink our teeth into audience data. And our structured yet adaptive process bids farewell to formalities and best-kept industry secrets that have historically held brands back. On top of it, we all have a dedication to continuous work towards anti-racism, equitable & inclusive community access, and social justice issues
If you are interested, please apply via the link below
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About Gentle Lion Communications
Gentle Lion is a strategic communications company fiercely advocating for brands that stretch beyond convention.
Formerly known as Lana Rogers PR, Gentle Lion takes an unconventional approach that lives outside the traditional definitions of public relations, marketing, and communications. We help illuminate, refine and share your brand story so that you can refocus your time on what counts.
Discovery and insights lay the foundation for results-based strategies that target the audiences that matter. As partners, we eat, sleep and breathe your brand’s DNA. This tenacity in turn empowers equally passionate leaders with unmatched guidance and the 20/20 foresight that makes for good calls early on, new-heights thereafter and plenty of reasons to celebrate.