Paid Media Specialist Jobs in Edmonton, Alberta, Canada
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Edmonton, Alberta, Canada
Paid Media Specialist, Google Ads
About the role
Job purpose: The Paid Media Specialist is responsible for driving profitable online growth through the strategy, execution, and optimization of high-impact digital advertising campaigns. This role focuses on high-intent acquisition channels, with particular emphasis on Google Ads and on-site conversion performance, using a data-driven approach to increase qualified traffic, improve conversion rates, and enhance data quality. Through continuous testing, analysis, and performance optimization, the role plays a critical part in maximizing ROI and supporting broader business growth.
Responsibilities
- Lead the end-to-end management of the Google Ads account, including campaign strategy, structure, bidding, and ongoing optimization across Performance Max, Search, Shopping, Display, and YouTube
- Implement and manage value-based bidding strategies and enhanced conversion tracking to align campaign performance with revenue outcomes
- Lead optimization of product feeds within Google Merchant Center, including title enhancements, image quality improvements, UPC accuracy, and product grouping
- Partner with SEO and web teams to ensure alignment between paid campaigns and landing pages, and to support ongoing conversion rate optimization initiatives
- Integrate and leverage competitive pricing insights (e.g., PriceShape) to inform bidding strategies and campaign performance
- Develop and execute campaign strategies focused on our Preferred Brands to strengthen visibility, competitiveness, and overall digital performance
- Build and deliver regular performance reports, providing clear insights and actionable recommendations to stakeholders
- Conduct ongoing search term analysis, maintain and refine negative keyword lists, and optimize audience targeting and segmentation
Qualifications
- Bachelor’s degree in marketing, Communications, Digital Media, Business Administration, or a related field.
- 3–5+ years managing Google Ads accounts with $1M+ annual spend
- Strong experience with Performance Max, Shopping, and Search campaigns
- Hands-on experience with Google Merchant Center and product feed management
- Google Ads certification (an asset)
- B2B ecommerce or industrial/distribution experience (an asset)
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About Tenaquip Ltd.
TENAQUIP is a 100% Canadian company named one of “Canada’s Best Managed Companies” 18 consecutive years (according to Deloitte, CIBC, National Post, Queen's School of Business and MacKay CEO Forums).
As a national leader in the Canadian industrial marketplace, TENAQUIP takes on the challenge of transforming the way people and organizations tackle their procurement processes by helping them achieve efficiencies, savings and gain better control over their total spend.
We’re committed to extending the same unmatched support to every employee. We’ll provide you the tools, resources and training you need to achieve great things. At TENAQUIP, you are empowered with the ability to influence the outcome, no matter what your job. You will help shape our future growth, not just follow it from the sidelines.