Welcome to FOSS — Where Values Drive Everything We Do

For over 60 years, the FOSS Auto Group has been a leader in the automotive industry, home to two trusted brands: Roy Foss and Foss National Leasing. Our success is driven by our incredible team. These are dedicated and passionate individuals who embody our core values daily, building a reputation for excellence in retail, fleet, service, and innovation.

At FOSS, we are guided by five principles:

• Glad to be here – We show up with positivity and pride.

• Sweat the small stuff – Details matter, and we get them right.

• Show up for each other – We succeed as a team.

• Walk the talk – We lead by example.

• Set the standard – We raise the bar.

We are proud of the long-standing relationships we've built with our clients, customers, and our team members. When you join FOSS, you're joining a company that leads with heart, acts with integrity, and invests in your growth. If you want a workplace where your impact is celebrated, you've found your next move.

Salary Range: Base + Bonus - OTE $55,000 - 75,000/yearly

About The Current Open Role

As the Lead Generation Specialist, you will play a pivotal role in strengthening Foss’ sales and marketing funnel by bridging the gap between inbound interest and closed business. In this role, you will take centralized ownership of our digital prospecting tools (including ZoomInfo) to transform raw marketing-generated leads into highly qualified opportunities. By implementing consistent nurturing processes and streamlining outbound prospecting, you will directly maximize campaign ROI and elevate our brand growth. Crucially, your efforts will free up our Account Executives to focus on what they do best—building deep client relationships and closing deals. This is a unique opportunity to build a scalable sales talent pipeline from the ground up, while driving data-backed alignment between our Sales and Marketing teams to optimize the entire customer journey.

What We're Looking For

• Serve as the immediate first touchpoint for all website, campaign, and digital marketing leads to dramatically improve response times and customer experience.

• Qualify incoming opportunities based on business fit, urgency, and service needs, seamlessly scheduling discovery meetings for Account Executives or routing fuel/card-only leads to internal specialists.

• Own and utilize ZoomInfo and other prospecting platforms to build highly targeted lists, segmenting prospects by SME, Strategic, National, and short-term opportunities.

• Partner closely with the Marketing team to execute targeted outbound campaigns and account-based marketing initiatives aligned with growth priorities.

• Act as the critical bridge between teams to ensure timely lead handoffs, maintain consistent brand messaging, and provide feedback to Marketing on lead quality and customer trends.

• Maintain pristine CRM data, track outreach activity and engagement rates, and support highly accurate pipeline reporting to optimize future campaigns.

• Serve as a liaison with the Roy Foss Dealer Group to promote FNL fleet services and commercial leasing opportunities.

• Drive higher marketing ROI, maximize Account Executive productivity by reducing their prospecting workload, and help build a scalable, national lead generation model that serves as a talent pipeline for future sales roles.

What You'll Bring

• Proven track record in a lead generation, business development (BDR/SDR), inside sales, or sales support role.

• Proficiency with CRM systems and experience leveraging advanced sales enablement tools like ZoomInfo to build targeted prospect lists.

• Ability to quickly assess inbound data, ask the right questions, and evaluate a prospect's business fit, urgency, and service needs.

• A mindset focused on tracking key performance indicators, including speed-to-response, follow-up rates, and lead-to-opportunity conversion metrics.

• Exceptional verbal and written communication skills, with the ability to represent the brand professionally and articulate consistent marketing messages to prospects.

• High level of organization with a strict commitment to data accuracy, clean pipeline reporting, and consistent process management.

• A natural ability to work cross-functionally, seamlessly connecting the dots between Marketing campaign outputs and Sales team execution.

What We Offer:

• Competitive compensation and benefits package.

• Employee team building and social events.

• Learning and development programs for all team members.

• Growth potential within our organization.

• Employee discount programs.

• Foss purchase and service program.

• Employee referral and recognition programs.

Our Commitment to Equal Opportunity

At Roy Foss Automotive and Foss National Leasing, we are dedicated to creating a workplace where everyone feels welcome and has the opportunity to thrive. We believe that a diverse and inclusive team is not only our strength, but it also drives innovation and helps us better serve our customers and community.

We are proud to be an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, or disability. Our commitment to equal opportunity extends to all aspects of employment, including hiring, training, promotion, compensation, and benefits.

FOSS Automotive Group is committed to providing an inclusive, accessible work environment. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process.

We are committed to fostering a culture of fairness, equity, and respect for every employee and applicant.

Should you have any questions or concerns, you can reach out to HR@royfoss.com.