Who you are

• Experience with LLMs and RAG
• 5+ years of product marketing experience in Enterprise software and SaaS
• High level of technical acumen and understanding of complex technologies
• Ability to operate in a fast-moving and constantly changing environment
• Strong interpersonal skills with a strong sense of conviction and diplomacy
• Strong communication skills, verbal and written
• Strong sense of ownership
• If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply!

What the job involves

• The Product Marketing Manager will be responsible for developing and executing marketing strategies for artificial intelligence (AI) products, with a focus on driving product adoption and business growth
• They will lead the strategy and go-to-market for product positioning and competitive differentiation across all stages of the buyer and customer journey
• This role requires a deep understanding of AI technologies and the ability to develop and execute effective marketing strategies that drive growth and increase market share and competitiveness
• The Product Marketing Manager will collaborate with cross-functional teams, including software developers, data scientists, marketing teams, sales staff, and senior company leadership, to ensure successful execution of all marketing initiatives
• They will be responsible for optimizing marketing strategies, managing product launches, developing sales enablement materials, and working with internal and external stakeholders to drive product innovation
• Work with product managers to understand the key value proposition and target markets and devise marketing campaigns that will drive demand
• Devise and execute on marketing campaigns, promotions, content marketing initiatives, and build sales trainings/collateral
• Ensure consistency in brand voice and tone across all content
• Collaborate with internal teams and external partners to deliver content on time and aligned with business objectives
• Oversee strategic product launches from beta thru GA, ensuring targets are met
• Enable sales teams at all levels on Cohere’s value proposition and messaging
• Conduct competitive analysis to inform product development, pricing, and marketing activities

Benefits

• Six weeks’ paid vacation
• Equity / stock options
• RRSP, 401(k), and Pension Scheme contributions
• Coverage for 100% of your insurance premiums across health, dental, vision, and travel
• Additional coverage for accessing mental health providers/services
• Six months of fully paid parental leave, including adoption and surrogacy
• Financial support for egg freezing and IVF in Canada and the UK
• A monthly fitness and wellness allowance
• Globally dispersed company that supports a remote work culture
• A $2,000 annual education benefit for professional development
• A weekly stipend for meals when working remotely and catered lunch when working from one of our global offices
• A monthly arts and culture allowance
• A monthly quality time allowance