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Product Marketing Manager
Toronto, London, New York, San Francisco Bay Area
Senior Level
Top Benefits
Six weeks paid vacation
Equity / stock options
RRSP, 401(k), Pension contributions
About the role
Who you are
- Experience with LLMs and RAG
- 5+ years of product marketing experience in Enterprise software and SaaS
- High level of technical acumen and understanding of complex technologies
- Ability to operate in a fast-moving and constantly changing environment
- Strong interpersonal skills with a strong sense of conviction and diplomacy
- Strong communication skills, verbal and written
- Strong sense of ownership
- If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply!
What the job involves
- The Product Marketing Manager will be responsible for developing and executing marketing strategies for artificial intelligence (AI) products, with a focus on driving product adoption and business growth
- They will lead the strategy and go-to-market for product positioning and competitive differentiation across all stages of the buyer and customer journey
- This role requires a deep understanding of AI technologies and the ability to develop and execute effective marketing strategies that drive growth and increase market share and competitiveness
- The Product Marketing Manager will collaborate with cross-functional teams, including software developers, data scientists, marketing teams, sales staff, and senior company leadership, to ensure successful execution of all marketing initiatives
- They will be responsible for optimizing marketing strategies, managing product launches, developing sales enablement materials, and working with internal and external stakeholders to drive product innovation
- Work with product managers to understand the key value proposition and target markets and devise marketing campaigns that will drive demand
- Devise and execute on marketing campaigns, promotions, content marketing initiatives, and build sales trainings/collateral
- Ensure consistency in brand voice and tone across all content
- Collaborate with internal teams and external partners to deliver content on time and aligned with business objectives
- Oversee strategic product launches from beta thru GA, ensuring targets are met
- Enable sales teams at all levels on Cohere’s value proposition and messaging
- Conduct competitive analysis to inform product development, pricing, and marketing activities
Benefits
- Six weeks’ paid vacation
- Equity / stock options
- RRSP, 401(k), and Pension Scheme contributions
- Coverage for 100% of your insurance premiums across health, dental, vision, and travel
- Additional coverage for accessing mental health providers/services
- Six months of fully paid parental leave, including adoption and surrogacy
- Financial support for egg freezing and IVF in Canada and the UK
- A monthly fitness and wellness allowance
- Globally dispersed company that supports a remote work culture
- A $2,000 annual education benefit for professional development
- A weekly stipend for meals when working remotely and catered lunch when working from one of our global offices
- A monthly arts and culture allowance
- A monthly quality time allowance
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About Cohere
Software Development
501-1000
Cohere is the leading data security-focused enterprise AI company. It is a global technology company co-headquartered in Toronto and San Francisco, with key offices in London and New York. The company builds enterprise-grade frontier AI models with industry-leading multilingual capabilities designed to solve real-world business challenges. Cohere’s AI solutions are cloud-agnostic to meet companies wherever their data is stored and offer the highest levels of security, privacy, and customization with on-premises and private cloud deployment options.