Duties and Responsibilities:

Under the supervision of the Electronic Media and Communications Officer, the Digital Content and Communications Assistant assists in developing content for use in Recruitment communications channels and at Recruitment events; writes and edits Recruitment messaging; monitors and creates content for online platforms and websites, including responding to social media, collaborating to achieve consistent messaging in communications and design, compiling analytics reports, and staying up-to-date with digital trends to make recommendations on communications strategies; and participates in Recruitment events to liaise with prospective students and families.

Qualifications:

The incumbent must possess the following qualifications:

• Excellent writing skills are required to prepare and edit website information, broadcast emails, multimedia presentations and social media postings.
• Broad knowledge of various computer software such as CRM systems, PowerPoint and other presentation software, WordPress, Dreamweaver, iMovie, Final Cut Pro, Fireworks, Photoshop, Illustrator, Word, Excel and Access.
• Ability to learn and keep up-to-date with new computer software and technology to produce websites and social media sites, broadcast emails, merge databases, prepare multimedia presentations, and update information and databases on the website.
• High degree of knowledge and comfort with social media and other emerging platforms for engaging with prospective students.
• High degree of attention to detail.
• Strong photography and video skills.
• Excellent communication skills as well as a strong knowledge of Carleton University, the Ottawa region and the Canadian education system. The incumbent must have the ability to project a positive image when speaking to target audiences. Able to professionally and tactfully interact with prospective students and their families and guidance counsellors in a respectable manner.
• Broad knowledge of University academic programs, structure, and admissions.
• Capable of effectively organizing and handling a heavy workload and working independently using good judgment.
• Resourceful with the ability to take initiative.
• Ability to perform as an effective team member.
• Ability and willingness to travel and to work evenings and weekends at recruitment events. Travel and time commitments will usually be for a few days.
• Owns a valid driver’s license.
• English language fluency is required. French language is considered a strong asset.

Education and Experience:

The above is normally acquired through the completion of:

• Completion of a 3 year university degree or diploma in public relations, communications, marketing, multimedia design or social media (or equivalent).
• Two years of experience in recruitment, public relations, communications, journalism or marketing, preferably in a post-secondary environment, with experience in creative and promotional writing, and experience in photo and video editing.
• Experience in developing content for and monitoring for social media is required, as is experience in preparing multimedia presentations.

HR Note:

Equivalencies will be considered. Applicants are encouraged to provide information which may demonstrate equivalent qualifications. Please note that applicants may be required to complete an employment test as part of the selection process for this position. Those applicants that are selected for an interview will be requested to contact the Human Resource Advisor assigned to this competition as soon as possible to discuss any accommodation requirements. Arrangements will be made to accommodate your request in a timely manner. Carleton University is strongly committed to fostering diversity within its community as a source of excellence, cultural enrichment, and social strength. We welcome those who would contribute to the further diversification of our University including, but not limited to: women; visible minorities; First Nations, Inuit and Métis peoples; persons with disabilities; and persons of any sexual orientation or gender identity and expressions.