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About the role
Media Buyer - GTA (Mississauga) - HYBRID:
- Please submit your resume in PDF Format!
Are you passionate about pets?
Hagen Group is looking for a strategic and analytical Paid Media super star to join our digital marketing team. This role is ideal for someone with experience in media planning and buying, who is ready to take ownership of cross-channel media strategies that drive brand awareness, engagement, and performance. You will collaborate closely with internal stakeholders and external partners to develop and execute media plans that align with our business objectives. This role will be based out of our Mississauga office, but will require occasional travel to Montreal.
Why Join Hagen Group:
Hagen Group is a trusted, Canadian, family-run business for over 70 years, founded in 1955 with a commitment to innovation and quality that continues today. Headquartered in Montreal and with a worldwide presence, our iconic brands cover every popular pet category, with a reputation for nutritional excellence and strong trade relationships. Our aim remains simply to improve the lives of pets, who in turn improve our lives every day.
Discover Some of Our Brands:
Catit
Exo-Terra
Nutrience
How You’ll Be Contributing:
- Strategize, plan, and execute paid media campaigns across platforms including Meta, Google Ads, Bing, LinkedIn, YouTube, and other relevant digital channels to support brand and performance objectives.
- Own end-to-end campaign management, including audience development, keyword research, bid strategies, creative testing, and ongoing optimization.
- Optimize paid search, display, video, social, and programmatic campaigns to drive engagement, conversions, and measurable return on investment.
- Analyze campaign performance data and translate insights into clear, actionable recommendations to continuously improve results.
- Manage media budgets, pacing, and forecasting to ensure efficient allocation of spend across initiatives and markets.
- Prepare weekly and monthly performance reports highlighting KPIs, trends, insights, and strategic recommendations for internal stakeholders.
- Evaluate overall website engagement and conversion performance using Google Analytics 4 and ensure accurate tracking implementation through Google Tag Manager.
- Partner closely with Brand, Creative, and Digital teams to align messaging, creative assets, and campaign objectives for cohesive, high-impact execution.
- Test and explore new channels, audiences, and emerging digital opportunities to drive growth and innovation.
We’d Love to Hear from You if You Have:
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and professional experience.
- 3–5 years of experience in media planning and buying within a fast-paced, medium-sized organization or corporate marketing environment. Agency experience is considered an asset.
- Strong understanding of paid media channels, including social (Meta, TikTok, Spotify), programmatic, display, search, and Amazon advertising.
- Experience working with media analytics and reporting tools (e.g., Google Analytics, Meta Ads Manager, DSP platforms).
- Strong analytical, problem-solving, and strategic thinking skills with a data-driven mindset.
- Proven ability to collaborate cross-functionally and manage multiple projects and stakeholders simultaneously.
- Excellent communication and presentation skills.
- Experience in consumer goods, pet care, or regulated industries is an asset.
- Bilingual fluency in French and English, with strong communication skills in both. English is required as we operate internationally.
Work With Us, And Benefit From:
- Generous DPSP (Deferred Profit-Sharing Plan)
- Employee discount program
- Medical coverage (dental and medical)
- Telemedicine support with Dialogue
- Hybrid work model (2 days a week in office)
- Employee Referral Program
- Great work-life balance with flexible work and core hours
- Learning and development reimbursement
- Being a part of a company that contributes to its communities for 70 years through a variety of philanthropic initiatives
Not the right fit? Search for Media Buyer jobs in Mississauga, ON
About Hagen Group
Trusted, Canadian family-run business for 70 years
It’s in our DNA Hagen Group’s story began in 1955, when Rolf C. Hagen founded the company that bore his name, built on his reputation of integrity and excellence. Shortly after arriving in Canada, he began exporting bird seeds back to his native Germany. The arrival of his brothers, Dieter and Horst, helped the Hagen Company grow into one of the world’s most respected manufacturers and distributors of pet supplies. The Hagen Company has remained a thriving family-owned business known for its innovation. The family tradition continues with the next generation of Hagen leadership, with Rolf Hagen Jr at the helm, together with his brothers Tom and Mark, forging a global reputation for pet product excellence.
The deep love of animals that inspired Rolf C. Hagen to start a pet supply business in 1955 is the same passion driving the company today.
Worldwide presence
Hagen Group, a global leader in pet products is the largest, privately owned, pet specialty company in the world. Today, the iconic portfolio of brands under the Hagen Group umbrella covers every popular pet category from dog and cat to small animal, aquatic, reptile, bird, and more. The Hagen name symbolizes quality products, strong trade relationships and a world-renowned reputation for excellence.
Along with offices across Europe and North America, the company’s global headquarters in Montreal is among the few LEED Gold Level private commercial buildings in Canada. It has won numerous green awards for energy conservation and use of recycled materials, and features state-of-the art geothermal heating & cooling and utilizes ambient lighting.
Our commitment Our founder’s mindset drives Hagen Group’s success today and into the future, as the pursuit of innovation and quality continues to guide all our actions. Our aim remains simply to improve the lives of pets, who in turn improve our lives every day.