An. Contenu Num. Comm. Électr. Jobs in Toronto, ON
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AN. CONTENU NUM. COMM. ÉLECTR.
About the role
DESCRIPTION DU POSTE
Vous aimez aider les autres à réussir et laisser votre marque? Vous éprouvez de la fierté à guider les clients vers les bonnes solutions pour leurs projets? Si, en plus de cela, vous êtes de nature curieuse et souhaitez acquérir de nouvelles connaissances, envisagez de commencer ou de faire progresser votre carrière chez Home Depot.
As an individual contributor with a passion for content strategy, SEO and UX, the Content Analyst helps us develop best-in-class digital content on Homedepot.ca, supporting Ideas & How-to, Shop by Room and content integration throughout the shopping experience online. Reporting to the Content Manager on the Earned Media team, you will conduct SEO research for our DIY guides, perform competitive analysis, analyze/interpret data to make content recommendations, and manage their implementation from beginning-to-end. For this role, the successful candidate will help drive content creation for our website and support the Earned Media team with a SEO-first approach to content initiatives that has the customer top of mind.
Key Responsibilities:
Content Creation
Work with the Earned Media team (including copywriters) to compile an SEO strategy brief/outline for each new or optimized DIY guide, communicate project timelines, create tickets and support the hand-off to production (Creative Services)
Work with all content creators (Online Customer Experience/Marketing/Digital Production teams) to optimize existing Category Landing Pages (CLPs) and content experiences to improve findability of our guides and support customer education and brand loyalty for THD Canada
Perform competitive analysis and content gap analysis to help us gain market share and identify new areas of opportunity and emerging content trends, which includes consulting our US Content Strategy team
Work with the Content Manager to build content calendars and innovative digital content strategies and present them to cross-functional groups and the senior leadership team
Perform SEO keyword research to optimize existing content and uncover new opportunities to increase organic traffic and AI discoverability
Partnering
Advocate for the integration of helpful content and SEO best practices online to promote Ideas & How-to as part of our orange apron authority online
Consult with our partners and stakeholders (marketing, merchandising, OCX) as a subject matter expert to make content recommendations throughout the user journey
Partner with our social, PR and marketing teams to deliver a best-in-class content experience that’s interconnected and data-driven across all platforms (Example: Creating SEO-optimized organic Pins for Pinterest)
Clearly communicates content insights & opportunities to drive an improved ecommerce experience that aligns with our business goals
Display situational adaptability – is able to step in and drive change to better align with user needs or organizational goals; Has the courage to drive this change
Competencies:
Action Oriented
Collaborates
Communicates Effectively
Customer Focus
Plans and Aligns
Skills:
Organizational Skills
Strong Analytical Skills
Strong Relationship Building
Direct Manager/Direct Reports:
Reports to Content Manager, Earned Media
IC role with no direct reports
Travel Requirements:
Limited Travel
Travel to Toronto Store Support Location
Physical Requirements:
Extended Sitting
Working Conditions:
Office (Mon - Fri 1 Concorde Gate, North York)
Minimum Education:
University/College degree in a related area of study, or equivalent experience
Minimum Years of Work Experience:
Years of Relevant Work Experience: 2 – 4 Years
Minimum Leadership Experience:
Some mentorship experience preferred
Certifications:
None
Other Requirements/Assets:
Previous experience in content strategy, content marketing or SEO
Experience working with content calendars, project management tools (Airtable, JIRA, Trello)
Previous experience working with analytics tools (Adobe) and SEO tools
Bilingual (English/French) will be considered an asset
The pay range for this position is between $55,100.00 - $62,000.00
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About Home Depot Canada
The Home Depot Canada is the Canadian arm of the world’s largest home improvement retailer. The company has 182 stores in 10 Canadian provinces, employing more than 30,000 associates from coast-to-coast.
Our company is the largest home improvement retailer in Canada, the U.S. and Mexico. Our global expansion demonstrates how The Home Depot combines its vast knowledge of the home improvement industry with the needs, shopping trends and customs of each unique geography to best serve customers.
Based out of our dynamic Toronto-based Store Support Centre, we have many opportunities available for corporate professionals seeking a big challenge with great rewards. Our high-performing team consists of marketing and communication specialists, the industry’s best product merchants, and experts in financial and inventory planning. We also have exciting opportunities within our Supply Chain team including positions at our Distribution Centres.
The Home Depot’s values are the fabric of the company's unique culture and are central to our success. In fact, they are our competitive advantage in the marketplace. Associate pride and our "orange blooded" entrepreneurial spirit are distinctive hall marks of our company.
With our unprecedented growth, there's no better time to build your career at The Home Depot Canada.