Your Style, Your Career Harry Rosen is a proudly Canadian born and raised retailer of fine quality menswear with store locations across the nation. We have been specializing in luxury menswear for over 70 years and have been officially recognized as one of Canada’s Best Managed Companies. We are committed to developing retail professionals who love retail and have the passion and ability to inspire exceptional service. Director, CRM & Loyalty (12 Month Contract) Full Time, Contract Reporting to: Executive Vice President, Chief Customer Officer Toronto, Ontario Harry Rosen Inc. Central Office (77 Bloor St. West) Hybrid Work Environment The Opportunity As a leading luxury menswear retailer operating across Canada, Harry Rosen is seeking a strategic, hands-on leader to join us on a maternity leave contract and lead CRM & Loyalty at Harry Rosen. This role sits at the center of how we connect with our clients. You’ll shape the strategy behind our loyalty program, offer & promotional strategy, lifecycle marketing, and personalization efforts, while partnering across the business to drive meaningful results. This role also maintains oversight of our customer experience program. If you enjoy bringing together marketing strategy, data, technology, and creativity to build standout client experiences, this is a high-impact opportunity to step in and make an immediate difference. What You’ll Do Lead Loyalty & Retention Own the strategy and execution of our CLUB HARRY loyalty program and retention initiatives, including program evolution and management of perks, promotions, and VIP experiences Identify and activate opportunities to drive customer behaviour and sales through loyalty, promotions, and CRM channels Oversee the management of Customer Experience capabilities and platforms Monitor performance and continuously optimize based on results Identify opportunities to improve engagement, retention, and satisfaction Drive CRM Strategy & Execution Lead lifecycle marketing across email, SMS, and other owned channels Build and evolve marketing & segmentation strategies to deliver relevant, personalized communications Oversee key marketing technology platforms, leveraging platform capabilities and ensuring campaigns are executed effectively Deliver Personalization at Scale Use customer data and insights to create targeted, meaningful experiences Partner with teams to bring personalization into campaigns, offers, and journeys Lead Marketing Technology & Innovation Oversee CRM, CDP, and loyalty platforms (including Braze, Talon.One, and similar tools) Partner with IT and vendors to enhance capabilities and integrations Explore automation and AI opportunities to improve performance Operate a Business & Manage a Budget Ensure adherence to data protection laws and industry regulations, including CASL and data privacy rules. Support with training and change management of CRM & Loyalty programs to desired behaviours. Support budget including annual plan, forecast and accruals for Finance. Collaborate Across the Business Work closely with Marketing, eCommerce, Store Operations, Merchandising, IT, and Analytics Translate insights into actionable strategies that drive results across Harry Rosen, Harry Rosen.com, Harry Rosen Outlet, and Shop Final Cut banners Lead & Develop the Team Mentor and support a high-performing CRM & Loyalty team Set clear goals and drive accountability across the function What You Bring: Experience leading CRM, loyalty, or customer engagement strategies Strong understanding of lifecycle marketing, segmentation, and personalization Hands-on experience with martech platforms like Braze, Talon.One, Tableau, Qualtrics, or similar tools Analytical mindset with the ability to turn insights into action Ability to balance strategic thinking with execution Strong collaboration and leadership skills Why Join Us: This is a unique opportunity to step into a highly visible role and lead programs that directly impact how we engage and retain our clients. You’ll have the chance to make an immediate impact while working across strategy, technology, and experience in a collaborative, fast-moving environment. What are the perks of the job? An employer that values internal growth and promotion and is committed to succession planning for your future Competitive pay program Best in industry discounts and special purchase opportunities A modern, digitally advanced workplace A leader committed to supporting the achievement of your personal career goals A culture that is rich and diverse fostered through an internal Inclusivity Council ** Compensation for this role will be dependent on skills, experience, and seniority. The starting compensation range for this role is $120,000 - $ 140,000 annually. We thank you for your interest in this opportunity. Harry Rosen Inc. is committed to ensuring that our environment is barrier-free to all persons, employees, and clients alike, as we believe in equal opportunity and fostering a diverse and inclusive environment. In the spirit of this philosophy, we are committed to providing reasonable accommodations to all applicants with accommodation needs in the interview and assessment process. If you need assistance during the selection process, please contact us at careers@harryrosen.com with details. Join Harry Rosen, Canada’s leading premium menswear retailer since 1954, recognized as one of the 100 Best Managed Companies. Be part of a team that values innovation, excellence, and style, and shape the future of luxury menswear with us.