Overseas Sales & Marketing Specialist — North American Market

About Topology SIP Topology Environmental Protection & Purification Co., Ltd. is an established OEM/ODM filtration manufacturer with nearly 30 years of industry experience. We manufacture filter cartridges and customized filtration products for residential, commercial, industrial, pool and spa applications. Our product range includes pleated filter cartridges, melt-blown cartridges, string-wound cartridges, carbon block filters, high-flow filters, micro-pleated filters, pool and spa filters, and customized private-label products. To support our continued growth in North America, we are looking for a Canada-based Sales & Marketing Specialist who can actively develop customers and promote our filtration products in the local market. This is a hands-on business development role. The successful candidate will be expected to identify potential buyers, start conversations, generate qualified inquiries, and help convert opportunities into orders.

Key Responsibilities

Sales and Business Development Identify and approach potential customers in Canada and the United States, including water-treatment companies, filtration distributors, wholesalers, importers, private-label brands, pool and spa suppliers, and industrial filtration users. Build prospect lists and conduct daily outreach through phone calls, email, LinkedIn, industry directories, and other relevant channels. Introduce Topology’s filtration products and OEM/ODM capabilities to prospective customers. Understand each customer’s application, specifications, target price, required certifications, packaging requirements, and expected order volume. Recommend suitable filter cartridges or coordinate customized solutions with our technical and production teams. Follow up on inquiries, quotations, samples, testing feedback, and purchasing decisions until the opportunity is closed. Develop distributor, dealer, and private-label partnerships in the North American market. Maintain regular contact with existing customers, follow up on repeat orders, and identify opportunities to expand product categories. Keep accurate customer and sales records, including contact history, requirements, quotations, samples, and next actions. Provide regular reports on leads generated, customer meetings, quotations, samples, active opportunities, and completed sales.

Marketing and Promotion

Promote Topology’s products and manufacturing capabilities through LinkedIn, email campaigns, industry platforms, and relevant social-media channels. Create clear English-language content for product introductions, application cases, company updates, email campaigns, and sales materials. Help improve product descriptions and promotional content for the North American audience. Research competing filtration products, pricing, distributors, customer demand, and industry trends in Canada and the United States. Identify relevant water-treatment, filtration, pool and spa, and industrial trade shows and business-development opportunities. Support exhibition preparation, customer invitations, lead collection, and post-event follow-up. Collect market feedback and communicate customer needs to the team in China to support product development and sales strategy.

Day-to-Day Work

A typical day may include: Finding and contacting new water-filtration prospects. Calling or emailing distributors and private-label brands. Following up on quotations and samples. Discussing filter dimensions, micron ratings, materials, packaging, and order quantities with customers. Coordinating with the China-based team on pricing, technical questions, production, and delivery. Preparing a LinkedIn post, product introduction, or customer email campaign. Updating the customer pipeline and reporting measurable progress.

Qualifications

Based in Canada and familiar with the Canadian or broader North American business environment. Professional spoken and written English; able to communicate confidently with customers by phone, email, video meeting, and in person. Experience in B2B sales, business development, wholesale, distribution, international trade, or industrial products. Experience in water treatment, filtration, pool and spa products, industrial supplies, or a related technical industry is strongly preferred. Comfortable with cold outreach and proactive customer development; this role is not limited to responding to incoming inquiries. Able to understand and explain technical product information such as filter dimensions, materials, micron ratings, flow requirements, and application conditions. Capable of creating clear English sales and marketing content. Organized and disciplined in customer follow-up, pipeline management, and reporting. Able to work independently while coordinating efficiently with a China-based manufacturing and support team. Willing to visit customers and attend industry exhibitions when required. Familiarity with LinkedIn prospecting, CRM systems, email marketing, digital content, or SEO is an advantage. A valid Canadian driver’s licence is preferred.

Performance Expectations

Performance will be evaluated based on measurable results, including: Number and quality of new prospects contacted. Qualified customer inquiries and meetings generated. Quotations and product samples issued. Distributor, OEM, and private-label opportunities developed. New customers and orders secured. Follow-up quality and CRM accuracy. Marketing content and campaigns completed. Growth of Topology’s visibility and customer pipeline in North America.

What We Offer

Direct access to an experienced filtration manufacturer with extensive OEM/ODM capabilities. A broad product portfolio serving residential, commercial, industrial, and pool and spa markets. Support from our technical, production, quality-control, and export teams. Local fulfillment support through our North American warehouse network. Product training and sales materials. A compensation structure with performance-based sales incentives. The opportunity to take ownership of Topology’s business development in the North American market. If you understand B2B customer development, enjoy building business from the ground up, and are ready to turn market outreach into real sales opportunities, we would like to hear from you.