STRATEGIC MARKETING AND COMMS

Vice-President (External)

Position number: 15024

Date posted: May 22, 2026

Job details

Marketing Officer - AA4 (AESES)

Existing Regular Continuing Full-Time (Budget Funded)

Full-time:

Yes

Permanent:

Yes

Work schedule:

35 Hours/week (Monday to Friday, 8:30 am to 4:30 pm)

Salary:

$32.25 to $45.94 per hour ($58,695.00 to $83,610.80 per annum)

Expected Start Date

July 13, 2026

Trial/Probation period:

840 hours worked

For more information please contact: Tracy Einarson - tracy.einarson@umanitoba.ca

UM’s Strategic Marketing and Communications department is looking for a Marketing Officer to join our Brand team. If you love to deliver outstanding campaigns, stories and experiences that build pride and support UM’s priorities, this role may be for you!

The Marketing Officer is integral to UM’s student recruitment marketing efforts, creating unique marketing experiences for students considering UM. You will have the opportunity to work independently and with amazing colleagues and groups across our campuses. If this sounds like the perfect role for you, submit your application today!

Qualifications

MINIMUM FORMAL EDUCATION/TRAINING:

• Undergraduate degree in communications, marketing or other related specialization required.

EXPERIENCE:

• Four years of directly related marketing communications and client management experience in an integrated marketing communications setting required.
• Experience with using Data (formerly Looker) Studio for analytics is required.
• Experience in website content writing and content management is required.
• Experience understanding website user journeys and UX basic design principles is required.
• Experience working in a creative agency setting is an asset.
• An equivalent combination of education and experience may be considered.

SKILLS AND ABILITIES:

• Strong project management skills are required.
• Exceptional verbal and written skills are required.
• High level of creativity and problem-solving skills are required.
• Proven track record of successful strategic marketing communications planning and implementation is required.
• Exceptional leadership and relationship building skills are required.
• Solid understanding of print and digital marketing communications platforms and ability to leverage in an integrated way to meet identified goals and objectives is required.
• Strong time management skills and the ability to prioritize conflicting demands are required.
• A high degree of independence, diplomacy, and the ability to work collectively in a fast-paced environment is required.
• Proficiency with Microsoft Office 365 is required.
• A proven track record in working with all levels of staff independently, including senior administration, external stakeholders and others, is an asset.
• Demonstrated ability to manage a broad range of marketing communications projects from concept to completion is required. This includes, but is not limited to:
  • marketing communications strategies
  • print publications
  • social media strategies
  • digital content development
  • advertising
  • market research
• Thorough knowledge of the procedures and techniques in the field of specialization is required.
• Satisfactory work record, including satisfactory attendance and punctuality, is required.

Key responsibilities

• Works collaboratively with Student Recruitment, as a strategic partner, to plan, develop, implement and evaluate the annual cycle of prospective student marketing and communications initiatives, including the advertising campaign, social media, events and website.
• Supports the Team Lead in development of multi-channel marketing strategies and annual ad campaign planning.
• Supports in the planning, implementation, and evaluation of marketing communications efforts associated with the brand and reputation of the University of Manitoba.
• Develops clear, persuasive and on-brand content for different audiences across digital and print platforms to enhance the reputation of the university.
• Creates and manages digital content via UM’s CMS platform and optimizes for AEO/SEO/SEM.
• Uses analytics tools to track, analyse and report on digital campaigns and website performance.
• Collaborates with colleagues across SMC and Student Recruitment to ensure marketing communications efforts align with institutional priorities and are delivered through an effective, integrated approach that meets project needs.
• Employs best practice strategies and effective project management to ensure projects achieve objectives and are implemented on time and on budget.
• Builds and strengthens collaborative relationships through day-to-day project and partner management, strategy development and overall project vision.
• Tracks the progress of marketing communications activities and initiatives for their assigned area and alerts Team Lead to possible issues of time delays or cost overruns.
• Participates as an active member of the larger team of marketing officers and creative professionals within SMC, providing creative and strategic support to colleagues.
• Constantly watches for opportunities to proactively and strategically showcase positive, reputation-enhancing stories for the institution and at the same time alerts managers and directors of SMC to potential issues.
• Continually monitors and interprets new trends in marketing communications and identifies opportunities to apply and share this knowledge.
• Performs other related duties as assigned.

Additional information

The University of Manitoba is committed to the principles of equity, diversity & inclusion and to promoting opportunities in hiring, promotion and tenure (where applicable) for systemically marginalized groups who have been excluded from full participation at the University and the larger community including Indigenous Peoples, women, racialized persons, persons with disabilities and those who identify as 2SLGBTQIA+ (Two Spirit, lesbian, gay, bisexual, trans, questioning, intersex, asexual and other diverse sexual identities).

If you require accommodation supports during the recruitment process, please contact UM.Accommodation@umanitoba.ca or 204-474-7195. Please note this contact information is for accommodation reasons only.

Application materials, including letters of reference, will be handled in accordance with the protection of privacy provisions of "The Freedom of Information and Protection of Privacy Act" (Manitoba). Please note that curriculum vitae will be provided to participating members of the search process.