Product Marketing Lead – Vice President
- Toronto, ON
- On-site
- Posted Aug 24, 2026
- 1 position
$140,000–$190,000 / year
Opens an external site
- Employment type
- Full-time
- Experience level
- Lead · 10+ years
- Minimum education
- Bachelor’s degree
- Posting language
- English
- Working hours
- 40 hours per week
Job summary
The Marketing Strategy Lead will define go-to-market strategies and product positioning to drive adoption of payment solutions for Canadian businesses. They will collaborate across product, sales, and marketing teams to synthesize market insights into compelling value propositions and integrated campaigns.
Job details
The Marketing Strategy Lead will define go-to-market strategies and product positioning to drive adoption of payment solutions for Canadian businesses. They will collaborate across product, sales, and marketing teams to synthesize market insights into compelling value propositions and integrated campaigns. Candidates must have at least 8 years of experience in product marketing, go-to-market strategy, or related fields, preferably within B2B technology or financial services. A bachelor's degree is required, with an MBA or advanced degree considered a significant asset.
What you’ll do
The Marketing Strategy Lead will define go-to-market strategies and product positioning to drive adoption of payment solutions for Canadian businesses. They will collaborate across product, sales, and marketing teams to synthesize market insights into compelling value propositions and integrated campaigns.
Requirements
Candidates must have at least 8 years of experience in product marketing, go-to-market strategy, or related fields, preferably within B2B technology or financial services. A bachelor's degree is required, with an MBA or advanced degree considered a significant asset.
Benefits
- Competitive compensation
- Career growth opportunities
Listed skills
- Stakeholder Management · Preferred
- Cross-Functional Collaboration · Preferred
- Project management · Preferred
- Data analysis · Preferred
- Communication Skills · Preferred
Other relevant skills
Identified from the job description. Confirm important requirements above.
- Product marketing
- Go-to-market strategy
- Market segmentation
- Value proposition development
- Competitive analysis
- Stakeholder management
- Strategic thinking
- Payments industry knowledge
- Cross-functional collaboration
- Messaging and positioning
- Project management
- Data analysis
- B2B marketing
- SaaS
- Financial services
- Communication skills
Job areas
- Marketing
- Management & Leadership
- Finance & Accounting
- Consulting
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