Email Marketing Manager

Job summary

### Who you are - Fundraising Expertise: Proven track record in digital fundraising or marketing, specifically in "engagement-to-donor" conversion - Strategic Copywriting: Ability to pivot between different executive voices and write high-converting, empathetic copy - Data Literacy: Deep experience in audience segmentation and A/B testing methodologies - Marketing Tech Savvy: Understanding of Salesforce Marketing Cloud capabilities to effectively direct the technical build consultant - Collaboration: Experience working with design and paid media teams to create a cohesive multi-channel experi…

Job details

### Who you are - Fundraising Expertise: Proven track record in digital fundraising or marketing, specifically in "engagement-to-donor" conversion - Strategic Copywriting: Ability to pivot between different executive voices and write high-converting, empathetic copy - Data Literacy: Deep experience in audience segmentation and A/B testing methodologies - Marketing Tech Savvy: Understanding of Salesforce Marketing Cloud capabilities to effectively direct the technical build consultant - Collaboration: Experience working with design and paid media teams to create a cohesive multi-channel experience - Passion for Education: A desire to make a difference in the lives of learners everywhere - Proven cross-cultural competency skills demonstrating self-awareness, awareness of other, and the ability to adopt inclusive perspectives, attitudes, and behaviors to drive inclusion and belonging throughout the organization - Motivated by the Khan Academy mission “to provide a free world-class education for anyone, anywhere." ### What the job involves - 25 hours/week - The Philanthropy team is responsible for raising the funds that sustain and advance Khan Academy’s ambitious mission. We are seeking a seasoned Interim Email Marketing Consultant (25 hours week / 2 month contract) to sustain and advance our digital fundraising efforts during a staff leave of absence (May 26 – July 20) - Reporting to the Director of Philanthropy, this role is pivotal in managing a high-volume email program (100M+ emails annually) aimed at converting learners into lifelong donors - While technical execution within Salesforce Marketing Cloud (SFMC) is handled by a separate consultant, this role serves as the primary strategic and creative lead - As the interim lead, you will focus on high-level strategy, copywriting, and segmentation across the following areas: - Voice Governance: Draft compelling fundraising appeals using distinct organizational personas, including Sal Khan, the Chief External Affairs Officer, and the Community Giving Manager - Campaign Execution: Write and edit all email copy for May, June, and July outreach, including support for mid-level emails and other emails as necessary - AI Optimization: Refine and train a custom GPT or AI assistant to streamline the drafting and copy-editing process for future campaigns - "Back to School" (BTS) Campaign Strategy - Strategic Roadmap: Develop the email testing and messaging strategy for the critical August/September BTS campaign - Creative Direction: Collaborate with the design team to ensure visual assets align with the strategic narrative for the BTS season - Optimization: Build a comprehensive segmentation testing strategy for June–September. This includes identifying new segments to test and refine ahead of the End-of-Year (EOY) giving season. A partial plan has been drafted but needs to be refined, updated and implemented - A/B Testing: Maintain a rigorous testing schedule (subject lines, CTA, layout) and document learnings - Analysis: Evaluate the results of the May fundraising campaign and other emails to identify insights - Paid Acquisition: Collaborate with Senior Community Giving Manager to design a "Test and Learn" campaign for paid donor acquisition - Cross-Functional Partnering: Partner with the Paid Ads Manager on buying strategy and provide creative direction for ad assets - Project Management: Manage email production and campaigns across functions, ensuring work is delivered on time and flagging potential blockers - KPI Tracking: Monitor and report on campaign performance, delivery rates, and conversion metrics - Actionable Insights: Produce concise campaign recaps that translate data into insights for the Community Giving Manager and other stakeholders ### Benefits - Flexible spending account (FSA) - Dental insurance - Optical insurance - Life insurance - Performance bonus - 401K plan - Family medical leave - Diversity program - Pet friendly workplace - Work from home opportunities - Health insurance - Affinity groups where Parents, Black, Hispanic/Latino, Women and Gender Minorities, and LGBTQIA+ identified folks come together

Benefits

• Health insurance • Dental insurance • Optical insurance • Life insurance • 401K plan • Flexible spending account • Performance bonus • Family medical leave • Work from home opportunities

Listed skills

• Technical · Preferred
• analysis · Preferred
• Collaboration · Preferred
• Health · Preferred
• Teams · Preferred
• Execution · Preferred
• Creative Direction · Preferred
• Flexible · Preferred
• Salesforce · Preferred
• Fundraising · Preferred
• email · Preferred
• Consultant · Preferred