Kay Benabdelkader

Multilingual (French, English, Arabic) enterprise and public-sector sales leader with 12+ years of experience across Microsoft, HP and LG Electronics. Track record of exceeding multimillion-dollar quotas, winning complex government and enterprise agreements, developing strategic accounts, and building partner and channel growth. Combines global technology-vendor experience with current Canadian federal-government experience and strong commercial, financial and negotiation capability.

1. Collections Contact Officer / Acting Team Leadership Experience

   Canada Revenue Agency (CRA)

   Jun 2023 to Present

   Ottawa, ON

   • Manage complex federal tax collection files requiring financial analysis, negotiation, risk assessment and resolution strategies. • Contributed to collection outcomes totaling $41.8M in fiscal 2024 through strategic taxpayer negotiations and enforcement actions. • Conduct financial investigations and collaborate with legal, audit and internal stakeholders on complex compliance matters. • Apply structured negotiation, stakeholder management and coaching skills in a regulated Government of Canada environment.

2. Regional Sales Manager – Major Appliances

   LG Electronics Canada

   Apr 2022 to Jan 2024

   Ottawa, ON

   • Drove 35% regional sales growth within six months, generating $5M in new annual revenue. • Owned territory business planning and key-account execution aligned with national sales strategy. • Managed strategic retailer relationships, forecasting, product launches and sell-through performance.

3. Field Sales Representative – LG Home Electronics

   Match Retail (LG Contract)

   Aug 2018 to Apr 2022

   Ottawa, ON

   • Delivered 180% YoY growth in priority categories across Best Buy and 100%+ YoY growth at Costco. • Partnered with 10+ retail locations to coach sales teams, deliver product training and accelerate funnel growth. • Provided competitive and market intelligence to corporate teams to support commercial strategy.

4. Commercial & Public Sector Account Manager

   HP Inc.

   Nov 2016 to Jun 2018

   • Managed an $8.4M quota across government and telecom accounts; achieved 106% of H1 FY18 target. • Closed multimillion-dollar bundled technology deals with Tunisia Telecom and the Ministry of Interior. • Improved profitability by 3 margin points through services upselling and optimized commercial pricing.

5. Strategic Partner Business Manager

   HP Inc.

   Jun 2015 to Mar 2016

   • Built joint partner business plans with deal values exceeding $500K and achieved 113% of FY16 quota. • Enabled channel partners on pipeline management, opportunity execution and go-to-market strategy. • Recognized as “Africa’s Most Aggressive Will to Win” among 134 peers.

6. North Africa Anti-Piracy Manager

   Microsoft

   Mar 2013 to May 2015

   • Negotiated a $2M Enterprise Agreement renewal with the Tunisian government. • Advanced Office 365 and Azure adoption within compliance and licensing programs. • Delivered intellectual-property and licensing training to 100+ partners, customers and institutions.

7. Partner Account Manager – OEM

   Microsoft

   Dec 2010 to Mar 2013

   • Consistently exceeded quota, achieving 132% of FY12 target and 118% in FY11. • Grew OEM licensing revenue 20% YoY through partner enablement, attach strategies and account development.

1. Michael G. Foster School of Business, University of Washington

   Master of Finance, Finance

2. ESC, University of Manouba

   Bachelor of Business Administration, Business Administration

3. Laurentian University

   Bachelor (Year 4), Psychology

   Sudbury, ON