Foodservice Sales Manager

Job summary

Develop new business with foodservice distributors, national chains, and strategic accounts while growing sales, volume, and profitability among existing customers. Manage customer growth plans, pipeline, forecasts, pricing, and budgets; lead presentations, reviews, RFPs, and negotiations; identify product opportunities; and collaborate across departments.

Job details

Lagoon Seafood is growing, and we’re looking for an entrepreneurial, results-driven Foodservice Sales Manager to join our team in the Greater Toronto Area. Since 1992, Lagoon Seafood has grown from a family business into a leading Canadian seafood company specializing in the processing, distribution, import and export of fresh, frozen and value-added seafood products. Headquartered in Montreal, we work with major customers across Canada and source seafood from around the world. As we continue to grow our foodservice business and expand into new markets, we’re looking for someone who wants to play a key role in that growth. The Opportunity The Foodservice Sales Manager is a high-impact, entrepreneurial sales role focused on both winning new business and growing strategic customer relationships. You will be responsible for: • Developing new business with foodservice distributors, national chains and strategic accounts • Growing sales, volume and profitability across existing customers • Building and executing strategic customer growth plans • Managing the sales pipeline, forecasts, pricing and budgets • Leading customer presentations, business reviews, RFPs and negotiations • Identifying opportunities for new products, listings and custom product development • Working closely with Purchasing, Operations, Marketing, Logistics and Finance • Representing Lagoon at trade shows and industry events What We’re Looking For • 3+ years of foodservice sales experience, preferably with national or strategic accounts • Proven track record of winning new business and delivering profitable growth • Strong understanding of the Canadian foodservice landscape • Excellent negotiation, communication and presentation skills • Strong commercial, financial and analytical acumen • Entrepreneurial mindset with a high degree of initiative and ownership • Experience in seafood, meat, food manufacturing, distribution or agri-food is a strong asset • Proficiency with Microsoft Office, particularly Excel • Bilingual English/French is an asset • A genuine passion for seafood and food! The Details Location: GTA | Hybrid Type: Full-time Travel: Customer meetings, industry events and approximately monthly travel to our Montreal head office Salary: $70,000–$95,000 CAD + performance-based bonus eligibility This is a role for someone who wants to build a business—not simply manage a territory. Lagoon Seafood is committed to an inclusive and accessible recruitment process. Accommodation is available upon request throughout the recruitment and selection process. This posting is for a new position. Lagoon Seafood does not use artificial intelligence to screen, assess or select applicants for this position. We thank all applicants for their interest. Only candidates selected for an interview will be contacted.

What you’ll do

Develop new business with foodservice distributors, national chains, and strategic accounts while growing sales, volume, and profitability among existing customers. Manage customer growth plans, pipeline, forecasts, pricing, and budgets; lead presentations, reviews, RFPs, and negotiations; identify product opportunities; and collaborate across departments.

Requirements

Candidates should have at least three years of foodservice sales experience, preferably with national or strategic accounts, and a record of winning business and delivering profitable growth. Strong commercial and analytical skills, negotiation and presentation abilities, knowledge of the Canadian foodservice market, and Microsoft Office proficiency are sought; relevant food-industry experience and English-French bilingualism are assets.

Listed skills

• Microsoft Excel · Preferred
• Negotiation · Preferred
• Product Development · Preferred
• Sales Growth · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Foodservice Sales
• New Business Development
• Strategic Account Management
• Sales Growth
• Profitability Management
• Customer Growth Planning
• Sales Pipeline Management
• Sales Forecasting
• Pricing
• Budget Management
• Negotiation
• Customer Presentations
• RFP Management
• Product Development
• Cross-Functional Collaboration
• Microsoft Excel

Job areas

• Sales
• Management & Leadership
• Food & Beverage
• Manufacturing
• Logistics

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