Growth Lead

Job summary

Own user and event-host growth, particularly in newer cities, by developing organic and paid acquisition strategies and repeatable growth systems. Build host acquisition channels, referral and sharing loops, creator and ambassador partnerships, and support content and cross-functional business improvements.

Job details

Growth Lead Location: Victoria, BC Type: Full-time Team: Marketing & Growth Compensation: $60,000-$72,000 CAD annually + potential for future equity Learn more about working at LampPost: https://app.notion.com/p/lounginleary/Guiding-Principles-359d1a58d3b08040a04ee0dee4a44dc4?source=copy_link Apply: https://docs.google.com/forms/d/e/1FAIpQLScix9Gq3HKQVGiS8PP_DAkyS5uTSRyS21RFUOLDaOlrkOyGxg/viewform About LampPost LampPost is Canada's event discovery platform where ~40k users go to discover events & plan their weekend plans. Our mission is to make connecting with your community easier than ever, getting people off their phones and out meeting people at new events. Join a fast-growing company In the past 2 years, LampPost has grown from simple newsletter to a multi-city platform & app with more than 40k+ users Double digit monthly growth in users Top 200 category app Partnerships with more than 1500+ local event hosts About the role You’ll own growth for LampPost’s users and host, with a particular focus on newer cities. You’ll work closely with our CMO, who owns the brand and content. You’ll own the systems that turn that content into growth. What you’ll own Top of funnel strategies: working to build and implement organic and paid social media & advertising options Systemization: working to make existing systems repeatable and more efficient, helping to refine existing tracking system Host acquisition: building repeatable paid & organic systems to bring event hosts onto LampPost, including meeting and pitching them yourself Growth loops: finding ways the app and newsletter can grow themselves, such as referrals and sharing Creators and ambassadors: finding and working with the local creators who help us launch new cities Supporting content: helping on organic social and short-form video when it serves a growth goal Internal collaboration: Work closely with other team members & support in problem solving + improvement across business channels You're a fit if you: Have grown something from scratch - social account, newsletter, club, side hustle, business or event Like spreadsheets as much as creative work Enjoy growth systems & social media Thrive in a fast-moving and evolving environment Work autonomously and move fast without being chased or reminded Like thinking outside the box & seeing where existing systems can be improved Want a role that grows as the company grows Requirements: A desire to lead a humming growth engine, grow with a business and help it scale into something big Confident in growing userbases Comfortable working with and learning new internal systems Keen eye for where processes can be improved and systemized Excellent verbal communication and organizational skills What we don’t care about: degrees or years in the field. Hungry beginners are welcome Bonus if you: Have Meta & Google Ads experience Know the events scene in a LampPost city Have experience in a startup environment Have built your own tools, side projects or businesses in the past Have worked with event hosts or in the arts & culture space previously Have an eye for zooming out on an existing system and seeing where it can be improved To apply: https://docs.google.com/forms/d/e/1FAIpQLScix9Gq3HKQVGiS8PP_DAkyS5uTSRyS21RFUOLDaOlrkOyGxg/viewform

What you’ll do

Own user and event-host growth, particularly in newer cities, by developing organic and paid acquisition strategies and repeatable growth systems. Build host acquisition channels, referral and sharing loops, creator and ambassador partnerships, and support content and cross-functional business improvements.

Requirements

The role seeks someone who has grown a project or audience from scratch, is confident growing user bases, and can work autonomously in a fast-moving environment. Strong communication and organizational skills, comfort with internal systems, and an ability to identify and improve processes are required; degrees and years of experience are not required.

Benefits

• Potential Future Equity

Listed skills

• Process Improvement · Preferred
• Creator Partnerships · Preferred
• Organization · Preferred
• Problem solving · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Growth Strategy
• Organic Social Media
• Paid Advertising
• Systemization
• Process Improvement
• Host Acquisition
• Growth Loops
• Referral Marketing
• Creator Partnerships
• Ambassador Programs
• Short-Form Video
• User Acquisition
• Spreadsheet Skills
• Verbal Communication
• Organization
• Problem Solving

Job areas

• Marketing
• Management & Leadership
• Sales
• Creative & Media