Social Media Manager

Job summary

The Social Media Manager will act as the strategic lead for multiple brand accounts, setting goals and managing content execution across various social platforms. They will oversee the creative process, engage with communities, and analyze performance data to drive meaningful client growth.

Job details

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com. Social Media Manager We’re looking for a strategic and creative Social Media Manager who can own client outcomes across platforms—while still jumping into the creative trenches when needed. This isn’t just about scheduling posts or hitting KPIs. It’s about understanding what drives real engagement, guiding content that performs, and knowing when to lead versus when to create. What You’ll Do: Client Strategy & Outcomes Act as the strategic lead for multiple brand accounts across social platforms (Instagram, TikTok, Facebook, Threads, YouTube Shorts, etc.) Set and track content goals aligned with client objectives (awareness, engagement, conversion) Communicate performance insights and next steps clearly to internal and external teams Anticipate client needs and proactively pitch new ideas, formats, and campaigns Creative Oversight Guide the content process from concept to execution—briefing creative teams, reviewing deliverables, and ensuring everything is on-brand and on-strategy Ensure content feels social-first, timely, and tailored to each platform Collaborate closely with design, video, and influencer teams to bring ideas to life Hands-On Execution Jump in to write copy, storyboard content, or shoot quick iPhone videos when needed Engage in community management—responding to comments, shaping tone, and joining real-time cultural conversations Post live during events, drops, or key cultural moments when applicable Who You Are: A hybrid thinker—equally strategic and creative Comfortable leading client conversations and presenting performance insights Can easily flex between overseeing a team and rolling up your sleeves Deeply fluent in social media trends, platform nuances, and content formats Fast, scrappy, and passionate about storytelling through social If you're ready to create scroll-stopping content and drive real engagement for our clients within our Services Team —let’s make it happen. We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply! 5+ years proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement. Proven track record of independently managing and growing a social media presence for a large B2C brand. Must have previous agency experience managing client relationships. Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences. Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact. A natural desire to be active on social media is essential, we are looking for candidates who live and breathe social media trends. Ability to think creatively and generate innovative content ideas. Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social) is a plus. Strong organizational skills and the ability to manage multiple projects simultaneously. Bachelor’s degree in Marketing, Communications, or a related field is preferred. Our approach to compensation: We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors. Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only. To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package. Salary Range: $ 90,000-100,000 Where we work: We have offices in Boston, MA; Vancouver, BC; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. Diversity, inclusion, and accessibility: At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change. We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

What you’ll do

The Social Media Manager will act as the strategic lead for multiple brand accounts, setting goals and managing content execution across various social platforms. They will oversee the creative process, engage with communities, and analyze performance data to drive meaningful client growth.

Requirements

Candidates must have 5+ years of experience in social media or community management, including previous agency experience managing client relationships. Strong content creation skills, proficiency in performance analysis, and a deep understanding of social media trends are essential.

Listed skills

• Data analysis · Preferred
• Creative Direction · Preferred
• Project management · Preferred
• Client Relationship Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Social Media Strategy
• Content Creation
• Community Management
• Client Relationship Management
• Performance Analysis
• Copywriting
• Influencer Marketing
• Digital Marketing
• Platform Nuance
• Storytelling
• Project Management
• Data Analysis
• Creative Direction
• Trend Analysis
• Strategic Planning
• Sprout Social
• Creative Teams
• Hootsuite (Social Media Management Software)
• Social Media Trends
• Smartphone Operation
• Organizational Skills
• Paving
• Social Media Management
• Editing
• Business-To-Consumer
• Customer Relationship Management
• Creativity
• Creative Thinking
• Marketing
• Innovation
• Key Performance Indicators (KPIs)
• Marketing Communications
• Market Value
• Social Media
• Writing
• Storyboarding
• Scheduling
• Trenching

Job areas

• Marketing
• Creative & Media
• Management & Leadership
• Customer Service & Support
• Social Media Manager
• Public Relations Manager (General)
• Advertising and Public Relations Managers
• Public Relations Managers

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