Digital Marketing and Retail Sales Specialist

Job summary

The role manages the end-to-end digital experience and marketing efforts for both B2B and B2C channels to drive brand visibility and sales. Additionally, the specialist handles retail account management, developing business plans and maintaining client relationships.

Job details

POSITION SUMMARY The Digital Marketing and Retail Sales Specialist is responsible for the end-to-end marketing and digital experience from the customer's point of view. This role oversees all marketing efforts across both our commercial and retail business. The position leads marketing of LEDVANCE Canada with a focus on the development, administration, and optimization of LEDVANCE's online presence, driving customer engagement, brand visibility, and measurable sales outcomes across our B2B and B2C channels. This position will also have some account management in our retail channel. WHAT YOU'LL DO Web experience and digital presence Support the customer-facing web experience across LEDVANCE’s digital properties by coordinating content updates and assisting with new content implementation in partnership with internal departments Maintain accurate and compelling website content by working with sales, product, and marketing teams to gather updates, assets, and approvals Assist with planning, building, testing, and reporting on email marketing campaigns using Salesforce Marketing Cloud or similar platforms, including list preparation, segmentation, personalization, and campaign performance tracking Monitor digital performance data, prepare reports, and identify insights to support campaign improvements and KPI tracking Creative and agency management Create and oversee digital assets including graphics, banners, and promotional materials; leverage AI-powered design and copy tools to increase speed and scale without sacrificing brand quality Manage relationships with external agencies (creative, media, digital), setting clear briefs, timelines, and performance expectations Communicate and educate sales personnel on digital solutions, tools, and capabilities available to support channel partners in wholesale and retail environments Partner cross-functionally with sales, product, and trade marketing teams to align digital activity with broader business objectives Retail Account management Develop, execute, and deliver business plans to achieve their target. Collaborate with marketing to develop and implement sales and marketing programs for our channel sales business. Provide pricing/proposals for projects for retrofit or new business. Develop and maintain relationships with existing customers. Schedule regular review meetings with clients to exceed mutual targets & expectations. WHAT YOU BRING 5-7 years of progressive digital marketing experience, ideally within a B2B, manufacturing, or consumer products environment Support the customer-facing web experience across LEDVANCE’s digital properties by coordinating content updates and assisting with new content implementation in partnership with internal departments Create and update digital assets including graphics, banners, email visuals, landing page content, and promotional materials while ensuring brand consistency Will have account management for a selected list of customers in the retail channel Proficiency in graphic design tools (Adobe Creative Suite or equivalent), with comfort using AI-assisted design tools Support sales personnel by preparing digital tools, campaign assets, product content, and communication materials for wholesale and retail channel partners Strong communication skills with the ability to present digital strategy and results to senior leadership and cross-functional teams A test-and-learn mindset; comfortable experimenting with AI-driven approaches, measuring results, and scaling what works EDUCATION AND EXPERIENCE Bachelor's degree required with a minimum of 5-7 years of related digital marketing experience. MBA a plus. Preferred experience in the lighting, electrical, or broader building materials industry. Familiarity with electrical distribution networks, big-box retail programs, or eCommerce marketplace management (Amazon, etc.) is a strong plus. ADDITIONAL INFORMATION: Position location is Mississauga, ON with a minimum of 3 on-site days weekly Compensation: $70-100k Travel is anticipated to be 10%. Position is eligible for employee referral program. Relocation and/or work sponsorship are not available with this position.

What you’ll do

The role manages the end-to-end digital experience and marketing efforts for both B2B and B2C channels to drive brand visibility and sales. Additionally, the specialist handles retail account management, developing business plans and maintaining client relationships.

Requirements

Candidates must have a bachelor's degree and 5-7 years of progressive digital marketing experience, preferably in manufacturing or consumer products. Proficiency in Adobe Creative Suite and experience with retail channel management or eCommerce marketplaces are highly desired.

Listed skills

• Account Management · Preferred
• Graphic Design · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Digital Marketing
• Retail Sales
• Account Management
• Web Content Management
• Email Marketing
• Salesforce Marketing Cloud
• Graphic Design
• Adobe Creative Suite
• AI Design Tools
• Agency Management
• B2B Marketing
• B2C Marketing
• KPI Tracking
• Marketplace Management
• Business Planning
• Cross-functional Collaboration

Job areas

• Marketing
• Sales
• Retail
• Manufacturing
• Creative & Media

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