Joshua Lee

Senior programmatic and ad-tech leader with 15+ years of experience across programmatic media, supply strategy, publisher/SSP partnerships, monetization, and digital media activation. Proven track record of optimizing programmatic supply, developing curated marketplaces and PMP/PG solutions, resolving complex platform and deal issues, and translating performance data into actionable revenue opportunities. Deep experience partnering with SSPs, publishers, DSPs, and agency stakeholders, including Magnite, PubMatic, and Index Exchange. Brings a unique buy-side perspective to publisher monetization, with expertise spanning CTV, OpenRTB, supply-path optimization, deal strategy, media economics, and programmatic revenue growth.

• Ability to work under pressure
• Able to manage multiple projects
• Account Management
• adaptability
• Adobe Illustrator
• Adobe Photoshop
• Agile
• Attention to detail
• Brand Strategy
• Business analysis
• Campaign Management
• Change Management
• Client Relationship Management
• Communication
• Critical Thinking
• Cross-Functional Collaboration
• CSS
• Customer service
• Data analysis
• Data visualization
• Decision Making
• Documentation
• Forecasting
• Graphic Design
• HTML
• interpersonal skills
• JavaScript
• Leadership
• Negotiation
• Organization
• Problem solving
• Process Improvement
• Project Coordination
• Project management
• Quality assurance
• Regulatory Compliance
• Reporting
• Requirements gathering
• Risk Management
• Social Media Marketing
• Stakeholder Management
• Teamwork
• Time management
• Visual Storytelling

1. Director of Supply, Data & Technology

   WPP Media Canada

   Nov 2021 to Aug 2026

   Toronto, ON

   • Led programmatic supply and publisher/SSP partnerships across major ad-tech platforms, including Magnite, PubMatic and Index Exchange, optimizing inventory quality, monetization opportunities, deal structures and supply paths to improve media economics and performance. • Built WPP Canada’s first curated programmatic marketplace, combining proprietary publisher inventory and curated supply paths to create scalable PMP/PG opportunities for clients; contributed to a 15% increase in programmatic revenue through improved supply access and deal activation. • Led agency-wide programmatic supply and investment optimization, evaluating inventory paths, SSP economics, publisher quality and technology fees to maximize working media dollars and deliver 3% technology-fee savings. • Developed and optimized PMP and Programmatic Guaranteed strategies, negotiating preferred commercial terms with SSPs and publishers while aligning inventory, audience, pricing and deal mechanics with client objectives. • Partnered with SSPs, publishers and ad-tech providers to troubleshoot and resolve complex programmatic issues, including Deal ID activation, ads.txt/sellers.json, inventory eligibility, bid/request issues and supply-path discrepancies. • Launched WPP Canada’s first live/sports CTV programmatic activations through the agency curated marketplace, including Bell Live CoTV and Quebecor TVA+ Live Sports in H2 2025, establishing new premium CTV supply opportunities and expanding programmatic activation capabilities. • Used supply, performance and investment data to identify optimization and revenue opportunities, translating complex programmatic analytics into actionable recommendations for senior stakeholders and clients. • Led cross-functional implementation and governance across agency trading teams, publishers, SSPs and technology partners, ensuring successful execution of programmatic initiatives from strategy and deal setup through activation, troubleshooting and performance optimization.

2. Integrated Programmatic Lead

   WPP Media Canada

   Oct 2020 to Oct 2021

   Toronto, ON

   • Led programmatic and paid social trading teams to execute precision media buying strategies aligned with core client business objectives. • Designed operational workflows and best-practice optimization standards that improved media account profitability, billings, and revenue growth.

3. Director of Product & Supply

   Publicis Media

   Aug 2019 to May 2020

   Singapore

   • Directed supply strategy and expansion for the PRECISION ad tech suite across the South-East Asia markets. • Negotiated exclusive supply deals and managed vendor onboarding via regional Precision Verification programs.

4. Head of Operations & Analytics

   Amnet Programmatic (Dentsu Aegis Network)

   Jan 2016 to Jul 2019

   Singapore

   • DMP Adoption & Savings: Championed DMP strategy achieving >80% client adoption and driving up to 20% media buying efficiency savings. • Analytics & Data Insights: Led analytics initiatives processing 1st-party datasets using SQL and R to deliver clear business attribution and delivery insights. • Team Leadership & Growth: Managed high-performing programmatic trading teams maintaining a 90%+ client KPI target achievement rate; spearheaded pitch efforts to win major enterprise accounts (e.g., StarHub).

5. Director, Platforms & Technology

   Amnet Programmatic (Dentsu Aegis Network)

   Oct 2012 to Dec 2015

   Singapore

   • Led digital transformation, ad serving standardization (DoubleClick, Sizmek), and DSP platform adoption across Southeast Asian markets.

6. Associate Director

   Starcom MediaVest Group

   Jan 2009 to Jan 2012

   • Spearheaded digital capabilities, RTB onboarding, and regional SEM campaigns.

7. Digital Manager

   MindShare

   Jan 2008 to Jan 2009

   • Formulated digital marketing strategies and SEM campaigns for enterprise financial & airline clients.

8. Relationship Manager / Business Advisor

   Standard Chartered Bank & CIBC

   Jan 2001 to Jan 2006

   • Managed high-net-worth portfolios and SME banking services.

1. York University

   Arts & Business

2. Ngee Ann Polytechnic

   Diploma, Business Studies

• Google AdWords Fundamentals

• Multi-DSP/SSP Certified

• EnglishNative