Product Marketing Manager

Job summary

Develop product positioning, messaging, value propositions, sales enablement materials, and go-to-market plans for LemonadeLXP products. Research markets and customers, coordinate launches with product, sales, and customer success teams, and use performance data and field feedback to improve campaigns and support pipeline conversion.

Job details

Company Description LemonadeLXP is an all-in-one learning and knowledge platform designed for community banks and credit unions, enabling staff training, frontline enablement, and customer education through interactive, engaging experiences. The platform unifies learning, content creation, support, and user education, helping organizations scale training and knowledge sharing without juggling multiple tools. LemonadeLXP’s offerings—LLXP Learn, LLXP Academy, and LLXP InsightAI—support internal training, self-serve user education, and AI-powered content and support. Organizations using LemonadeLXP onboard staff and users faster, reduce training and authoring costs, and significantly improve time to proficiency. The platform is preferred by the vast majority of its users, highlighting its effectiveness as a modern training solution. Role Description The Product Marketing Manager is a full-time remote role responsible for positioning, messaging, and go-to-market execution for LemonadeLXP’s products. This role involves developing and refining product value propositions, creating sales enablement materials, and collaborating with product management to translate features into customer-focused benefits. Day-to-day tasks include conducting market and competitive research, segmenting customers, and defining target personas to inform campaigns and product strategy. The Product Marketing Manager will partner closely with sales and customer success teams to support pipeline generation, improve conversion, and gather feedback from the field. The role also includes planning and launching product releases, tracking performance of marketing initiatives, and optimizing messaging and campaigns based on data and customer insights. Qualifications Ability to conduct Market Research and competitive analysis to understand customer needs, industry trends, and differentiation opportunities. Experience developing Go-to-Market Strategy, including product positioning, messaging, and launch plans across multiple channels. Background collaborating with Sales teams to create enablement assets, support deal cycles, and align on target segments and value propositions. Exposure to Product Management and Product Marketing practices, including working with product roadmaps and translating features into customer-centric narratives. Strong written and verbal communication skills, with the ability to create clear, concise, and persuasive content for diverse audiences. Experience in B2B SaaS or technology products, ideally in learning, fintech, or financial services environments. Proficiency with marketing analytics tools and CRM or marketing automation platforms to measure and improve campaign performance. Demonstrated ability to work independently in a remote setting, prioritize multiple projects, and collaborate effectively across cross-functional teams. Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.

What you’ll do

Develop product positioning, messaging, value propositions, sales enablement materials, and go-to-market plans for LemonadeLXP products. Research markets and customers, coordinate launches with product, sales, and customer success teams, and use performance data and field feedback to improve campaigns and support pipeline conversion.

Requirements

Candidates should have experience in product marketing or go-to-market work, including market and competitive research, sales collaboration, and translating product features into customer-focused messaging. The role also calls for strong communication, analytics and CRM or marketing automation proficiency, B2B SaaS or technology experience, independent remote work skills, and a bachelor’s degree or equivalent relevant experience.

Listed skills

• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Market Research
• Competitive Analysis
• Go-to-Market Strategy
• Product Positioning
• Messaging
• Product Launch Planning
• Sales Enablement
• Customer Segmentation
• Persona Development
• Product Marketing
• Product Management Collaboration
• Written and Verbal Communication
• Marketing Analytics
• CRM and Marketing Automation
• Cross-Functional Collaboration
• Campaign Optimization

Job areas

• Marketing
• Sales
• Education
• Technology
• Data & Analytics