Social Media Lead

Job summary

The Social Media Lead will define and deliver a corporate social media strategy across multiple platforms to drive engagement, reputation, and discoverability. They will lead a team of specialists to produce impactful content while managing governance, crisis communications, and performance data.

Job details

End Date Friday 30 October 2026 Salary Range £0 - £0 We support flexible working – click here for more information on flexible working options Flexible Working Options Flexibility in when hours are worked, Hybrid Working, Job Share Job Description Summary . Job Description JOB TITLE: Social Media Lead SALARY: Regional £78,098 - £91,880 | London £92,701 - £109,060 LOCATIONS: London, Bristol, Birmingham, Halifax, Leeds and Edinburgh HOURS: Full time WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Why this role exists Social media is where customers, colleagues, policymakers, journalists and increasingly AI systems discover, interpret and share information about organisations. Over the past two years, Group Corporate Affairs has expanded its social presence, launched new channels, strengthened governance and improved how we use insight and data. As audiences move between social platforms, search engines and AI-powered experiences, discoverability is becoming as important as distribution. We’re looking for a Social Media Lead who can build on that momentum and help define what great corporate social media looks like in a rapidly changing communications landscape. You’ll combine deep channel expertise, creative judgement and strong leadership to grow engagement, strengthen reputation and ensure Lloyds Banking Group remains relevant, discoverable and influential. This is an exciting time to join. As the Group enters its next strategic cycle under Accelerate 2030, you’ll help shape the future of corporate social media and build the capabilities we need for the years ahead. About the opportunity Group Corporate Affairs (GCA) is an award-winning team that provides the insight, counsel, and challenge the Group needs to deliver its strategic objectives. We deliver best-in-class communications for key audiences, ensuring Lloyds Banking Group is recognised for Helping Britain Prosper. This is a leadership role at the heart of our external communications strategy. You’ll lead and evolve our corporate presence across LinkedIn, TikTok, YouTube and Instagram, ensuring each channel plays a clear role in building reputation, engagement and influence. You’ll report to the Head of Digital, Social and Creative Studio and lead a team of social media managers, analysts and specialists. You’ll help them do their best work while shaping the future direction of corporate social media at Lloyds Banking Group. We’re looking for someone who understands how social media works today and is curious about how audiences will discover, consume and trust information in the future. What you’ll do: Set and deliver a social media strategy that supports Group priorities, audience needs and Accelerate 2030 ambitions. Lead Lloyds Banking Group's corporate social presence across LinkedIn, TikTok, YouTube and Instagram, driving reputation, engagement and growth. Define channel strategies and stay ahead of audience, platform and technology trends. Lead editorial planning and creative direction, delivering impactful social-first content and campaigns. Use audience insight, social listening and performance data to continually improve content and outcomes. Build strong relationships with platforms, agencies and industry partners to bring innovation and best practice into the team. Own social governance, monitoring, escalation and crisis communications, protecting and enhancing the Group's reputation. Lead, develop and inspire a high-performing team while building future capability across Digital, Social and Creative Studio. Why join us? We’re transforming at pace. Investing billions in our people, data and tech to change the way we meet the needs of our 28 million customers. We’re growing, and we’d love you to be part of the journey. Key Requirements: Significant experience leading corporate social media within a large, complex organisation, ideally in a regulated environment, with deep expertise in channels, audiences and platform strategy. Strong creative judgement and a track record of innovation, developing social approaches, campaigns and channels that engage audiences and deliver measurable outcomes. Experience launching, scaling and evolving social channels and capabilities, responding to emerging platforms, trends and changing audience behaviours. Strong data and insight capability, using performance evidence to shape strategy, demonstrate impact and continually improve. A strong understanding of discoverability, including GEO and how content performs across social platforms, search and generative AI experiences. Proven leadership and influencing skills, with experience building high-performing multi-disciplinary teams, strong external networks and trusted relationships with senior stakeholders. Sound judgement and curiosity, balancing creative ambition and pace with governance and risk, and confidently challenging established communications approaches when better opportunities exist. AI literacy: a curious mindset and proven experience of responsibly leveraging AI to drive efficiency and enhance creativity. This is a place for you Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop. We also offer a wide-ranging benefits package, which includes: A generous pension contribution of up to 15% An annual performance-related bonus Share schemes including free shares Benefits you can adapt to your lifestyle, such as discounted shopping 30 days’ holiday, with bank holidays on top A range of wellbeing initiatives and generous parental leave policies Ready to make an impact? Apply today! At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop. We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

What you’ll do

The Social Media Lead will define and deliver a corporate social media strategy across multiple platforms to drive engagement, reputation, and discoverability. They will lead a team of specialists to produce impactful content while managing governance, crisis communications, and performance data.

Requirements

Candidates must have significant experience leading corporate social media in a large, complex, or regulated environment with a track record of innovation. Strong leadership skills, data-driven decision-making, and a deep understanding of platform trends and discoverability are essential.

Benefits

• Pension contribution up to 15%
• Annual performance-related bonus
• Share schemes
• Discounted shopping
• 30 days holiday
• Wellbeing initiatives
• Parental leave policies

Listed skills

• Data analysis · Preferred
• Team Leadership · Preferred
• Creative Direction · Preferred
• Stakeholder Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Social media strategy
• Corporate communications
• Team leadership
• Content strategy
• Data analysis
• Social listening
• Crisis communications
• Stakeholder management
• Platform strategy
• Creative direction
• Digital marketing
• AI literacy
• Governance
• Brand reputation
• Editorial planning
• Social Media Strategy
• AI Literacy
• Influencing Skills
• Workplace Inclusivity
• Strategic Objectives
• External Communication Strategy
• Generative Artificial Intelligence
• Social Listening
• Curiosity
• Creative Direction
• Planning
• Text Retrieval Systems
• Artificial Intelligence
• Communication
• Corporate Social Responsibility
• Creativity
• Crisis Communications
• Financial Services
• Leadership
• Innovation
• Social Media
• Social Presence Theory
• Balancing (Ledger/Billing)
• Artificial Intelligence Infrastructure

Job areas

• Marketing
• Creative & Media
• Management & Leadership
• Finance & Accounting
• Data & Analytics
• Social Media Lead
• Public Relations Manager (General)
• Advertising and Public Relations Managers
• Public Relations Managers

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