Marketing and Social Media Specialist

Job summary

Manage and grow social media accounts and create high-performing multimedia content across multiple brands. Execute digital marketing strategies including email campaigns, website updates, and CRM lead tracking to drive revenue.

Job details

Digital Marketing & Content Manager About Lumapharm Lumapharm is a rapidly growing Canadian medical aesthetics company representing innovative professional skincare, aesthetic technologies and medical-aesthetic devices. We operate in a fast-moving industry where marketing needs to do more than simply look good — it needs to generate attention, build brands, support our sales team, create leads and ultimately contribute to revenue. We are looking for an exceptionally versatile Digital Marketing & Content Manager who can take ownership of our digital marketing ecosystem. This is not a narrow social media position. We are looking for someone who can create, design, edit, post, analyze, organize, troubleshoot and execute. You should be equally comfortable creating a Reel, designing a campaign in Canva, editing video, updating a website, building an email campaign, managing a CRM audience, supporting an event and analyzing the results afterward. What You'll Be Responsible ForSocial Media & Content Manage and grow multiple social media accounts across Lumapharm and our portfolio of brands. You will: Manage Instagram accounts for Lumapharm, Préime, Esthemax and additional device/product brands Develop and maintain content calendars Create engaging Reels, Stories, posts and educational content Film and edit short-form video content Create platform-native TikTok content Manage Facebook and Meta Business Suite Ensure Instagram content is properly connected and optimized for Facebook Develop professional LinkedIn content targeting clinic owners, physicians, nurses, injectors, medical aestheticians and other industry professionals Create content around product launches, treatments, installations, events, demonstrations and customer success stories Coordinate Instagram Collab Posts with clinics, physicians, aestheticians, influencers/KOLs and industry partners Monitor comments, mentions and tags Identify high-performing content and continuously improve creative based on performance Video & Creative Production We want someone who can actually make content — not just tell someone else what should be made. You should be comfortable: Filming content using a smartphone and/or camera Editing professional short-form videos Creating Reels and TikToks Creating Stories and promotional graphics Designing marketing materials Repurposing one piece of content across multiple platforms Working with Canva and Adobe/video editing tools Maintaining organized creative libraries and brand assets You should understand hooks, pacing, captions, thumbnails, trends and what makes someone stop scrolling. Email Marketing & Campaigns You will help create and execute promotional and educational email campaigns. Responsibilities include: Building promotional email campaigns Managing audiences and lists Creating campaign graphics and copy Testing links and email rendering Supporting automated marketing workflows Reviewing campaign performance Tracking clicks, leads, traffic and attributable revenue Experience with Mailchimp and Salesforce Account Engagement/Pardot is highly valuable. Website Management You will help maintain and improve our websites and online resources. Responsibilities may include: Updating product pages Updating promotions, banners, images and pricing Creating and updating landing pages Creating event pages Managing website resources Updating links and categories Making basic WordPress/Elementor changes Checking mobile responsiveness Testing forms and links Supporting basic WooCommerce updates Monitoring website performance and analytics Experience with WordPress, WooCommerce and Elementor is strongly preferred. Advanced development is not required, but you should be technically capable enough to make routine website updates confidently and know when something should be escalated to a developer. CRM, Leads & Marketing Automation Marketing at Lumapharm is closely connected to sales. You will help ensure leads generated through our marketing channels actually reach the right salesperson and are properly tracked. Responsibilities include: Maintaining Salesforce lead and customer data Identifying and merging duplicate records Correcting incomplete records Assigning and routing leads Reviewing lead flow Troubleshooting basic Zapier automation issues Monitoring website/chat inquiries through Tidio Supporting Account Engagement/Pardot Reviewing marketing database quality Helping ensure qualified leads do not fall through the cracks Experience with Salesforce, Zapier or other CRM/automation platforms is a major advantage. Events, Trade Shows & Webinars Lumapharm participates in industry events, conferences, product launches, workshops, webinars and clinic events throughout the year. You will help manage marketing before, during and after these events. This includes: Eventbrite setup JotForm registration forms Registration tracking Promotional email and social campaigns Event graphics and presentations Booth screens and video assets Event landing pages Lead capture Photo/video content at events Post-event follow-up campaigns Importing and assigning leads Measuring event results You should be comfortable occasionally attending events and capturing content in a live environment. Reporting & Analytics We don't want marketing based purely on opinions. You will help track: Social media growth Reach and impressions Engagement Video views Watch time and completion rates Website traffic Email performance Leads generated Campaign performance Event performance Sales attribution where available Revenue generated through campaigns Experience with GA4 / Google Analytics, Salesforce reporting and social analytics is valuable. Platforms You May Work With Our marketing ecosystem includes: Creative & Content Canva, Adobe/video editing tools, Planable Social Instagram, Facebook, Meta Business Suite, TikTok, LinkedIn CRM & Automation Salesforce, Account Engagement/Pardot, Zapier, Tidio Email Mailchimp, Account Engagement/Pardot Web WordPress, WooCommerce, Elementor, GA4/Site Kit Events & Communications Eventbrite, Zoom, JotForm, RingCentral Business & File Management SharePoint, Google Drive/Workspace, DocuSign You do not need to be an expert in every platform on Day 1. However, you must be highly comfortable with technology and able to learn new platforms quickly. Who We're Looking For The ideal candidate is a rare combination of creative and technical. You might be the right fit if: You're obsessed with digital marketing and social media You understand what makes content perform You can film and edit your own content You have strong graphic-design instincts You understand how to market products, not just create attractive posts You can write strong marketing copy You understand lead generation and conversion You're comfortable working inside websites You understand CRM systems and marketing automation You're analytical enough to look at performance data and make decisions You're highly organized You're comfortable managing multiple brands simultaneously You work quickly without sacrificing accuracy You're resourceful and can troubleshoot problems independently You're constantly learning new marketing tools, platforms and AI technologies Most importantly, you are an executor. We want someone who sees an opportunity and knows how to turn it into a campaign, piece of content, landing page, email, event or lead-generation initiative. Strong Assets Experience in any of the following is especially valuable: Medical aesthetics Beauty Skincare Medical devices Healthcare marketing Luxury brands B2B marketing E-commerce Multi-brand organizations Agency environments Experience marketing to business owners, clinics or medical professionals is a significant advantage. Application Requirement Please include a portfolio or examples of your work. We want to see what you've actually created. Examples can include: Instagram/TikTok accounts you've managed Reels or short-form videos you've created Graphic design Email campaigns Websites or landing pages Marketing campaigns Brand launches Paid or organic campaigns Examples showing measurable growth or results If possible, tell us about one marketing project you personally executed from idea to launch and the result it generated. Why Lumapharm? You'll have the opportunity to work across multiple rapidly growing brands in the Canadian medical-aesthetics industry and have a direct impact on how those brands grow. This is a hands-on position with significant opportunity for someone who wants ownership, variety and the ability to see their work translate directly into brand growth, leads and sales. If you're the type of marketer who can think strategically and then actually execute the strategy yourself, we'd like to hear from you.

What you’ll do

Manage and grow social media accounts and create high-performing multimedia content across multiple brands. Execute digital marketing strategies including email campaigns, website updates, and CRM lead tracking to drive revenue.

Requirements

Seeking a versatile marketer with strong creative skills in filming and design combined with technical proficiency in CRM and CMS platforms. Candidates should have a proven track record of executing end-to-end digital campaigns and providing measurable results.

Listed skills

• Data analysis · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Social Media Management
• Content Creation
• Video Editing
• Graphic Design
• Email Marketing
• Website Management
• CRM Management
• Lead Generation
• Marketing Automation
• Data Analysis
• Copywriting
• Event Marketing
• Canva
• WordPress
• Salesforce
• Meta Business Suite

Job areas

• Marketing
• Creative & Media
• Healthcare
• Sales
• Manufacturing