Digital PR Specialist

Canada
Remote
Posted Oct 13, 2026
1 position

$64,000–$85,000 / year

Opens LinkedIn

Employment type: Full-time
Experience level: Mid-level · 2+ years
Posting language: English
Working hours: 40 hours per week
Seniority: Mid-Senior level

Job summary

Build Lumenalta’s reputation in enterprise data and AI by securing media coverage, positioning executives as expert sources, and developing data-driven campaigns that earn authoritative backlinks. Create and execute a quarterly digital PR strategy, build media relationships, and report on placements, search visibility, share of voice, AI citations, and business impact.

Job details

About Lumenalta Lumenalta is a modern professional services firm that partners with high-impact organizations to deliver transformative, data-driven, and AI-powered solutions. Backed by top-tier leadership and an exceptional track record of execution, we help clients move from insight to action—faster and smarter. Position Overview: The Digital PR Specialist builds Lumenalta's reputation as a leading voice on enterprise data and AI. You'll earn media coverage, place our executives as expert sources, and create data-driven stories that win high-authority backlinks and strengthen how Lumenalta shows up in search and AI assistants. This is a hands-on role for someone who can find a story, pitch it well, and show its impact on the business. Key Responsibilities: Media relations and thought leadership Build and maintain targeted media lists across AI and data trade press, enterprise technology outlets and business media. Pitch Lumenalta executives and specialists as expert sources through direct outreach and expert-sourcing platforms. Develop relationships with journalists, editors, podcast hosts and analysts covering data and AI. Work with executives and subject-matter experts to shape timely points of view and commentary. Support partner announcements and co-marketing news with our platform partners. Digital PR campaigns and link earning Plan and run data-driven campaigns using insight from our client work, from concept through outreach and reporting. Earn high-authority backlinks through campaign assets and outreach, in partnership with our SEO agency. Run reactive PR, spotting news moments where Lumenalta has a credible, useful point of view. Strategy and measurement Build a quarterly digital PR plan aligned to Lumenalta's brand narrative and marketing priorities. Track and report results monthly: placements, backlinks, share of voice and AI search citations. Connect PR activity to business outcomes, including influence on pipeline and priority accounts. How we'll measure success First 90 days: Target media list and journalist relationships established for priority topics. Regular expert commentary placements secured for Lumenalta executives. First data-driven campaign planned and in market. Reporting dashboard live. First year Consistent earned coverage, including tier-1 trade and business outlets each quarter. Growth in high-authority sites linking to lumenalta.com. Rising share of voice against peers in priority topics. Increasing citations of Lumenalta in AI search results for priority topics. Qualifications: 3 to 5 years in digital PR or media relations, in-house or at an agency. A portfolio of earned placements in respected trade or business outlets, ideally in B2B technology. Strong news judgment and the ability to find stories in data and client work. Clear, concise writing for pitches, press materials and executive commentary. Working knowledge of SEO and link earning, including domain authority and how coverage drives search visibility. Experience with media databases and monitoring tools such as Muck Rack or Cision. Preferred: Existing relationships with journalists covering enterprise technology, data or AI. Experience placing executives in podcasts, bylines and speaking opportunities. Familiarity with generative engine optimization and how earned media shapes AI search answers. Experience in one or more of our priority industries. What We Offer: A high-visibility platform with exposure to executive leadership and major client opportunities. A culture of mentorship, excellence, and innovation. The opportunity to shape how a fast-growing firm shows up in the market. Competitive compensation and benefits. Salary Salary range: CA$64,000 - CA$85,000 annually, with final compensation determined by your qualifications, expertise, experience, and the role's scope. Location: This is a fully remote position. Must have availability to work U.S. Eastern time zone business hours. Benefits In addition to competitive pay, we offer a variety of benefits to support your professional and personal growth, including: Flexible working hours in a remote environment. Health insurance (medical and dental) for T4 Employees. A professional development fund to enhance your skills and knowledge. 15 days of paid time off annually. Access to soft-skill development courses to further your career. Position Details This is a full-time position requiring a minimum of 40 hours per week, Monday through Friday. Application Deadline Applications will be accepted until October 25th, 2026. Candidates can expect feedback by November 2nd, 2026.

What you’ll do

Requirements

Candidates need 3–5 years of digital PR or media relations experience, a portfolio of earned placements, strong writing and news judgment, and working knowledge of SEO and link earning. Experience with media databases such as Muck Rack or Cision is expected; journalist relationships, executive podcast or speaking placements, and familiarity with generative engine optimization are preferred.